Diego Rosales Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

Through continuous cycles of Discovery and Delivery, I led the development of the new e-commer for Ticket, focused on the Attraction, Acquisition and Activation phases of B2B customers. Conducted conversion improvements thourghout the funnel, achieving 350% growth in activation via digital channels compared to the previous funnel:- New online journey increased the conversion of unique visitors to contracts from 0.88% to 4.70%.- Integration with Product, CRM and Commercial… Show more Through continuous cycles of Discovery and Delivery, I led the development of the new e-commer for Ticket, focused on the Attraction, Acquisition and Activation phases of B2B customers. Conducted conversion improvements thourghout the funnel, achieving 350% growth in activation via digital channels compared to the previous funnel:- New online journey increased the conversion of unique visitors to contracts from 0.88% to 4.70%.- Integration with Product, CRM and Commercial business rules generated new lead categories (SQL) increasing activation from 78% to 88% in the second quarter of 2024.- Reduction of up to 94% in CAC with the implementation of a digital self-service journey. Show less

São Paulo, São Paulo, Brasil

Responsible for aligning the needs of the Market, User, and Business in the Discovery phase, as well as planning and prioritizing in the Delivery phase, using Kanban as a methodology and Jira as a tool. Communicated the progress to Apple and Itaú executives through Roadmaps and Release Plans.Delivered the Upgrade for the iPhone para Sempre program, resulting in a 30% increase in GMV. Maintained relentless prioritization of the roadmap, achieving goals and meeting deadlines without… Show more Responsible for aligning the needs of the Market, User, and Business in the Discovery phase, as well as planning and prioritizing in the Delivery phase, using Kanban as a methodology and Jira as a tool. Communicated the progress to Apple and Itaú executives through Roadmaps and Release Plans.Delivered the Upgrade for the iPhone para Sempre program, resulting in a 30% increase in GMV. Maintained relentless prioritization of the roadmap, achieving goals and meeting deadlines without compromising the high standards of Accessibility and Security required by Itaú.Engaged in and facilitated initiatives with various stakeholders (PO, Product Designers, UX Researchers), such as Opportunity Trees, Lean Inception, and OKR Definition. Conducted data analysis using an in-house back-office tool, as well as configuring Tableau, Power BI, and Data Studio.Co-led with the Tech Lead in managing the careers of developers, including monthly 1:1 meetings, performance evaluations, recruitment, and career plans. Continuously improved agile cycles, resulting in an 18% increase in productivity (throughput) of the development team based on data analysis from Value Stream Maps (VSM) and Cumulative Flow Diagrams (CFD). Show less

Excellent interpersonal relationship with various stakeholders from Zup and Itaú, such as UX Researchers, Product Owners, Technical Leaders, and Business Leaders, connecting strategy to tactical plans through Agile Management (Scrum and Kanban).Responsible for a team of 5 developers, prioritizing demands and delivering value directly within the Itaú Card ecosystem:➤ Delivery of the Card Protection Insurance;➤ Delivery of the Chubb Mobile Insurance;➤ Facilitation of the… Show more Excellent interpersonal relationship with various stakeholders from Zup and Itaú, such as UX Researchers, Product Owners, Technical Leaders, and Business Leaders, connecting strategy to tactical plans through Agile Management (Scrum and Kanban).Responsible for a team of 5 developers, prioritizing demands and delivering value directly within the Itaú Card ecosystem:➤ Delivery of the Card Protection Insurance;➤ Delivery of the Chubb Mobile Insurance;➤ Facilitation of the Lean Inception for the iProteção Insurance product with AppleCare. Show less

São Paulo E Região, Brasil

Management of the Commercial and Marketing teams, composed of 8 people, with varied positions including Sales Executives, SDRs, CRM Manager, UI Designer, UX Writer, and affiliates. Excellent interpersonal relationship to promote team results, with C-suite, Product Owner, Developers and Technical Leadership➤ Creation of Playbook; ➤ Pirate Metrics AARRR funnel; ➤ Product Launches with Go-to-Market Strategy; ➤ B2C User Interviews; ➤ Closing of new B2B partnerships

São Paulo, São Paulo, Brasil

Co-Founder of a consultancy specializing in SaaS, e-commerce, Marketplaces, Influencers, and Applications. We apply a discovery method that involves market research, competitive analysis, and user research, followed by the implementation of growth cycles to address branding issues, acquisition, and improve metrics such as CAC, CPL, CPC, and Churn.Creation of prospecting and sales teams, consisting of SDRs and Closers, as well as service teams with recruitment and the development of… Show more Co-Founder of a consultancy specializing in SaaS, e-commerce, Marketplaces, Influencers, and Applications. We apply a discovery method that involves market research, competitive analysis, and user research, followed by the implementation of growth cycles to address branding issues, acquisition, and improve metrics such as CAC, CPL, CPC, and Churn.Creation of prospecting and sales teams, consisting of SDRs and Closers, as well as service teams with recruitment and the development of playbooks for Customer Success and Key Account Managers.Structuring of data flows and creation of dashboards in Data Studio, providing clients with enhanced decision-making capabilities. Introduction of a data-driven culture to drive efficiency, growth, and achieve Product-Market Fit. Show less

São Paulo

Campinas E Região, Brasil

Campinas, São Paulo, Brasil

Especialização Em Marketing Digital, Marketing

Bachelor Of Business Administration (Bba), Administração De Empresas

Técnico, Mecatrônica, Robótica E Engenharia De Controle E Automação