Starhotels is the leading Italian hotel group with 30 hotels represented by 2 different brands Collezione and Premium generating a total revenue of over 200 million euros.Full responsability of the revenue generated by the Sales Team and Group Desk Department for a total of 24 resources.

- Responsible for the Revenue generated and the development of the Upper Upscale and LuxuryBrand Starhotels Collezione.• Functional responsibility of the 9 DOSM/DOS of the Collezione hotels.• Coordination of the relationships with Preferred Hotel Group (8 luxury hotels), Leading Hotels ofthe World (2 hotels represented), Small Luxury Hotels (2 hotels).• Coordination of sales activities and relationships with FHR, Signature, Virtuoso, Serandipianss.Ensemble, Kiwi Collection, Tablet.• Direct responsibility on the GSA for South America and the GSA for North America.

• Starhotels is an international hotel chain with 29 hotels, 4 & 5 stars, located in the main Italian cities and Paris, London and NYC. The luxury portfolio (3 hotels in London, Paris, New York, Milan, Venice and Trieste) are currently part of Preferred Hotel & Resorts, 2 hotels are part of Leading Hotels of the World and one is part of Small Luxury Hotels. The group offer over 3,700 room and over 150 meeting spaces• Responsible for the sales development of the international markets of Starhotels with specific focus on the luxury offer “Collezione”. • Responsibility of the revenue generated, marketing activities and coordination of the relationships with Preferred Hotel Group (8 luxury hotels currently represented)• Coordination and coaching of the Regional Director of Sales (APAC, Middle East, North America, South America) • Direct responsibility on the GSA for South America• A shared responsibility with the Regional Team to support Hotels in achieving their Budgets and Key Performance Indicators

Leading an enthusiastic team of 18 sellers and 3 marketing specialists of a Five Stars 485 rooms property and 17 meeting rooms in Ho Chi Minh (Vietnam). Sheraton Saigon is currently among the 15 top hotels for Starwood in Asia Pacific.The hotel features also 3 restaurants and 1 luxury Spa with a well established leisure, corporate and Mice client base.

Responsible for the revenue generated and marketing activities for a 640 keys property with 30 meeting rooms. Major market: MICE, Corporat, Leisure Groups and Crews.Complete repositioning following a 23 million euro renovation.Coordinated a team of 4 enthusiastic active sales person and 11 reactive event sales members.

Responsible for the revenue generated from the Corporate, Leisure and MICE market for the properties based in Italy and the Italian Market.Development of major sales strategies, support to critical situation, definition of new sales activities,.Major markets of activity: European, Russian, American and Middle EastCoordination of Hotel Director of Sales, Sales Manager and Sales Executive based in the different propertiesSupport to Development and Acquisition Department: market analysis, potentials, expected revenues in Italy and abroadImplementation of the Utell partnership

Responsible for strategic implementations and strategy towards Tour Operators, Web Site Operators and Agencies and PCO.

Key Account Management (Key Corporate Accounts and TMC’s in Europe), promotion, contracts, negotiations, incentive programs and marketing activities for the entire chain of 45 hotels (39 in Italy, 1 in UK, 2 in Germany, 1 in Paris, 2 in Benelux).-Corporate Portfolio: 8 mln individual + 3 mln MICE-Travel Agencies and Consortia Portfolio: 11 mln Euros-International Account Management Project Leader for Axa, Eni Group, Novartis and Sanofi Aventis – coordination of the international sales team to drive revenue to the company from the international accountsRFP and Nexus Coordinator-Identification and selection new business opportunities in the E-commerce market-Revenue analysis for new development programs: potentials and ROI on possible investments to new destinations (evaluations for possible acquisitions of new properties in Perugia, Cremona, Mantova, Milan and Savona)

Responsible for Revenue Management and Sales Optimization