Led and expanded the data science and analytics practice for a management consulting firm across clients in the private equity, healthcare, and finance fields. Lead data scientist role in the development and deployment of machine learning models across company clients.

Lead data scientist role in the development and deployment of machine learning models working with digital marketing and ecommerce data. Established the company's marketing data science and analytics technology infrastructure and team.

Sample of recent projects:Major Film Studio | Recommender System Development- Developed recommendation engine that ingests web analytics, e-commerce, customer demographic, customer transaction and film data; based on a new release film being marketed, the app outputs a list of customers with the highest propensity to purchase tickets to that particular film - Resulting customer list generated by the app is used for various targeted marketing effortsTechnologies: Hadoop, Hive, Elasticsearch, Java, Python, Angular.jsNational Health Insurance Provider / Marketing Analytics App, Predictive Modeling, Data Visualizations, Product Development- Developed analytics app ingesting TV, display media, paid search and social data; integrated predictive model was used to analyze and optimize media channel spend vs leads, policies and revenue generated- Designed executive, operational and tactical marketing dashboard views to present an integrated view of media and sales performance data- Developed marketing effectiveness product offering based on the codified marketing optimization process and technology stackTechnologies: Azure SQL Server, Python, Tableau PwC Advisory / Real-time Audience Analytics, Custom Data Visualizations, Product Development- Developed analytics app merging real-time audience interaction analytics cross-referenced with audience characteristics such as tenure, academic background, line of service and professional specialty- Designed data visualizations representing real-time audience data captured throughout the conference via surveys, real-time content and speaker feedback delivered via each audience member's mobile device throughout the 2 day conference; insights gained from the analysis of data captured were used to design breakout sessions during the conference- Developed product offering based on codified real-time audience analytics process and technology stackTechnologies: R, Shiny, D3.js

Sample projects: Global Telecom / Data Strategy, Indoor Positioning, Retail Analytics- Assessed the business and technical feasibility of using mobile device-level data for location-based targeting in the U.S.- Competitive assessment of telecoms in Europe and in the U.S. using location-based technology- Defined potential retail analytics use cases and applications in a retail store setting - Developed conceptual and technical prototype that implemented indoor positioning sensors (i.e. beacons) to captured customer interaction data for multiple mock-up store sections; data was visualized via custom dashboards developedTechnologies: iBeacon, Phonegap, mobile device-level dataGlobal Transportation, Supply Chain & Logistics / E-commerce Website Redesign- Led business and technical strategy for redesign of global e-commerce website across PwC and client teams- Designed and developed online reservation system for global fleet of commercial trucks- Improvements to information architecture, website usability and an increased focus on lead generation for website landing pages resulted in a 40% increase in new business leads sourced from the websiteTechnologies: Sitecore, .NET, C#, Google Analytics

Lead data analyst role on marketing analytics projects for Fortune 500 clients in the finance, healthcare, real estate, transportation, web publishing, consumer electronics and non-profit industries

Provided digital business strategy and web development services to my own clients in the retail, real estate and travel industries; Architected and developed real estate lead generation web app licensed to multiple clients

Managed the entire product life cycle, from strategic planning to tactical activities, for a global, subscription-based website providing risk and compliance solutions to financial institutions

Lead developer managing a team of junior developers in the ongoing development and maintenance of company’s portfolio of subscription-based and e-commerce websites