Emea Digital Marketing Manager
Current
Oct 2021 - Present
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Diego Sgarbi Email & Phone Number
EMEA Digital Marketing Manager - icebreaker (VF Company)
at
icebreaker, a VF Company
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Current company
Role
EMEA Digital Marketing Manager - icebreaker (VF Company)
Location
Varese, Lombardy, Italy
Company size
Who is Diego Sgarbi? Overview
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Quick answer
Diego Sgarbi is listed as EMEA Digital Marketing Manager - icebreaker (VF Company) at icebreaker, a VF Company, a company with 368 employees, based in Varese, Lombardy, Italy. AeroLeads shows a matched LinkedIn profile for Diego Sgarbi.
Diego Sgarbi previously worked as EMEA Digital Marketing Manager at Icebreaker, A Vf Company and Digital Planning & Delivery Manager - SEM/AMS/Social at Publicis Groupe. Diego Sgarbi holds 180 Hours, Web Analytics - Focus On Ga Features from Iebs.
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Profile bio
About Diego Sgarbi
Even if with a communication background as journalist, I turned out to be a digital marketing fan since the very first moment I knew about it.After more than 7 years of work experience within the digital marketing sector, there are a couple of things i really appreciate:1- The activity itself: when you manage paid activities on Google, Amazon or social you can easily evaluate what is the consequence of the strategy you are setting up in terms of KPIs. The best is to mix them to create a full funnel strategy and impact all touch points of the customer journey (that happens not only online but also offline). Actually, i am pretty convinced the real challenge here is to consider how ON and OFF influence each other and try to find out clear patterns to maximise brand reach and performance, regardless of when/where the communication is happening: what really matters is to be relevant to the people out there.2- Accounting and communication: i really believe that the business has to be listened and guided with solid and consistent strategies. This means, my ideal media strategy is the result of the synergy between the deep knowledge of the business and my ability to turn this top level ideas into executive strategies within the digital channels. It’s normal that the business stakeholders do not have a technical know how on some media channels: it s up to me to find the best way to communicate a media strategy in a language that is clear to anyone.Finally, I believe the best way to move on with any digital project is a mix of different ingredients: 1-try to have all the people involved on the same page 2-be clear in the communication 3-be sure that each step of the project is feasible in terms of resources (know how, time, budget) and 4-be ready to face any potential issue finding out creative solutions. Problems are always there, it s just a matter of finding the right solutions!
Listed skills include Comunicaciones De Marketing, Estrategia De Mercadotecnia, Mercadotecnia En Medios Sociales, Estrategia Digital, and 11 others.
Current workplace
Diego Sgarbi's current company
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Icebreaker, A Vf Company
11 roles
Diego Sgarbi work experience
A career timeline built from the work history available for this profile.
Digital Planning & Delivery Manager - Sem/Ams/Social
Accountable to manage a wide portfolio of clients of different industries for paid search and paid social activities. Responsible to manage a team of 5 professionals with different background and seniority. My main role was to coordinate the team and be sure that the workload was manageable. Apart from this, I had to communicate clearly to both internal.
Apr 2019 - Sep 2021
Senior Biddable Specialist - Sem/Ams/Social
Accountable to manage (mainly) paid search activities for one of the biggest and most important client of the agency. Accountable for any daily optimisation and also strategies on the channel, I have been very much involved within the client business to understand how to land a top level marketing strategy in a successful paid search strategy - to maximise.
Mar 2018 - Mar 2019
Sem Account Manager
Mainly worked with a big multinational of the accessibility sector in order to reach goals across 3 different markets.The main KPIs were Leads and CPL and the Account goals depended on generic and geolocalised keywords, this means, an hard competition to catch the attention of the target and a deep focus on structure to find the right balance between.
Oct 2017 - Feb 2018
Seo & Sem Specialist
Working into 2 departments (SEM&SEO) in order to identify and create synergies across the Search Channel. Leading the innovative project of Holistic Search.Besides this, working both on SEM and SEO for an important international client across 3 different markets (Spain, Italy and Portugal).SEM Skills:- SEM Account Audit, Optimisations RoadMap.
Jan 2017 - Oct 2017
Cmo
Startup born with the support of Telefonica Open Future, an acceleration project by Telefonica and Andalucia Government to speed up the creation and launch of technological and innovative startups.Compassuite is a business intelligence tool: its goal to help companies to maximise their ROAS by assigning budget to the most profitable online campaigns.To do.
Jan 2016 - Dec 2016
Seo & Sem - Social Ads Specialist
Since my first day i have been focusing my work from 2 different points of view: on one side I accomplished commercial tasks, on the other side "production" tasks.Commercial:- business development for the communication department of the agency- identify business opportunities, contact and presentation to the clientsProduction:- Strategy and SEO execution.
Oct 2015 - Dec 2016
New Business Development Assistant
My role was to support the business development department of a deeply technological communication agency. Indeed, my main tasks were:- Analysis of the commercial policy of the agency competitors and benchmarking- Study of the commercial feasibility of the private and pubblic briefings received- Strategical analysis based on the business model of the.
May 2015 - Oct 2015
Online Media Planner ¦ Copywriter
Princi Pubblicitá
Finding new clients (especially local businesses) to propose them:- online slots (banners and other formats) - Native advertising articles
Oct 2013 - Mar 2014
Journalist
Copywriter:- events attendance- interviews to personalities belonging to the sectors of sport, policy and showbiz
Jun 2013 - Sep 2013
Speaker
Radionews
Sep 2011 - Jan 2012
Team & coworkers
Colleagues at icebreaker, a VF Company
Other employees you can reach at icebreaker.com. View company contacts for 368 employees →
SD
Sarah Davey
Colleague at Icebreaker, A Vf CompanyAuckland, Auckland, New Zealand, New Zealand
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BH
Brent Harris
Colleague at Icebreaker, A Vf CompanyMillers Point, New South Wales, Australia, Australia
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JB
Josee Berube
Colleague at Icebreaker, A Vf CompanyLac-Beauport, Quebec, Canada, Canada
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AS
Alana Smith
Colleague at Icebreaker, A Vf CompanyAuckland, Auckland, New Zealand, New Zealand
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AD
Adriano Di Dio
Colleague at Icebreaker, A Vf CompanySwitzerland, Switzerland
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HT
Hayden Tribe
Colleague at Icebreaker, A Vf CompanyGeelong West, Victoria, Australia, Australia
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HC
Helen Collins
Colleague at Icebreaker, A Vf CompanyAuckland, Auckland, New Zealand, New Zealand
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WM
Wahiki Mossab
Colleague at Icebreaker, A Vf CompanyAntarctica, Antarctica
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PD
Paul Davidson
Colleague at Icebreaker, A Vf CompanyMontreal, Quebec, Canada, Canada
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JV
Jack Van Viersen
Colleague at Icebreaker, A Vf CompanyAntarctica, Antarctica
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Sarah Davey
Colleague at Icebreaker, A Vf CompanyAuckland, Auckland, New Zealand, New Zealand
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BH
Brent Harris
Colleague at Icebreaker, A Vf CompanyMillers Point, New South Wales, Australia, Australia
View →
JB
Josee Berube
Colleague at Icebreaker, A Vf CompanyLac-Beauport, Quebec, Canada, Canada
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AS
Alana Smith
Colleague at Icebreaker, A Vf CompanyAuckland, Auckland, New Zealand, New Zealand
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AD
Adriano Di Dio
Colleague at Icebreaker, A Vf CompanySwitzerland, Switzerland
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HT
Hayden Tribe
Colleague at Icebreaker, A Vf CompanyGeelong West, Victoria, Australia, Australia
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HC
Helen Collins
Colleague at Icebreaker, A Vf CompanyAuckland, Auckland, New Zealand, New Zealand
View →
WM
Wahiki Mossab
Colleague at Icebreaker, A Vf CompanyAntarctica, Antarctica
View →
PD
Paul Davidson
Colleague at Icebreaker, A Vf CompanyMontreal, Quebec, Canada, Canada
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JV
Jack Van Viersen
Colleague at Icebreaker, A Vf CompanyAntarctica, Antarctica
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4 education records
Diego Sgarbi education
180 Hours, Web Analytics - Focus On Ga Features
Master'S Degree, Marketing
Degree, Journalism, Summa Cum Laude
Certificado Cpd De Marketing Digital Avanzado, Marketing Digital, Excellent
Shaw Academy
FAQ
Frequently asked questions about Diego Sgarbi
Quick answers generated from the profile data available on this page.
What company does Diego Sgarbi work for?
Diego Sgarbi works for icebreaker, a VF Company.
What is Diego Sgarbi's role at icebreaker, a VF Company?
Diego Sgarbi is listed as EMEA Digital Marketing Manager - icebreaker (VF Company) at icebreaker, a VF Company.
Where is Diego Sgarbi based?
Diego Sgarbi is based in Varese, Lombardy, Italy while working with icebreaker, a VF Company.
What companies has Diego Sgarbi worked for?
Diego Sgarbi has worked for Icebreaker, A Vf Company, Publicis Groupe, Convertix, Neo@Ogilvy, and Compassuite.
Who are Diego Sgarbi's colleagues at icebreaker, a VF Company?
Diego Sgarbi's colleagues at icebreaker, a VF Company include Sarah Davey, Brent Harris, Josee Berube, Alana Smith, and Adriano Di Dio.
How can I contact Diego Sgarbi?
You can use AeroLeads to view verified contact signals for Diego Sgarbi at icebreaker, a VF Company, including work email, phone, and LinkedIn data when available.
What schools did Diego Sgarbi attend?
Diego Sgarbi holds 180 Hours, Web Analytics - Focus On Ga Features from Iebs.
What skills is Diego Sgarbi known for?
Diego Sgarbi is listed with skills including Comunicaciones De Marketing, Estrategia De Mercadotecnia, Mercadotecnia En Medios Sociales, Estrategia Digital, Estrategia, Marketing Digital, Pago Por Clic, and Web 2.0.
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