Leading digital strategy of the Company and Product, Technology and Data teams.P&L responsibility for Informative (ads and subscriptions) and transactional/ e-commerce businesses.

Founder of Media Lab: a company dedicated to develop digital media projects and digital businesses for third party.Strategic advice in the conceptualization, development and implementation of digital startups, and in the digital transformation of traditional business models.Making things happen, through a lean startup and user centered approach.Recent Work: +MBA Networks TV (Jun. 2018 - Jul. 2019) http://www.mbanetworks.tvDeveloped new digital businesses in OTT and TV Everywhere ecosystems: +30 TV signals, from MX to AR. Leading the digital transformation of the Company and the digital strategy.+Mediastream Audience (Aug. 2018- Dec. 2018) https://www.mediastre.amHelped to define the commercial landing of Mediastream Audience in Colombia, providing benchmarks, market intelligence, contacts with publishers and media buying agencies, head hunting.+Kienyke.com - Contenidos Digitales K (Dec. 2019- Jul. 2019) https://www.kienyke.com/Digital Strategy Manager (ad-hoc): worked in the re-definition of the strategy, setup of the programmatic monetization, company structure, media kit, head hunting, commercial coaching; with immediate results in terms of growth (traffic and sales).

Re-launching Canal 1 and translating the experience from linear TV to digital platforms.Definition of the digital strategic vision of the company, the business plan for next 10 years, and the product ecosystem. Led the development and launch of the digital platforms and the team covering the areas of product, content, marketing and digital sales.Development of the digital assets and social media communities, from zero to more of 4.MM Unique users (web) and 2.8MM in social media between the different accounts; with engagement KPIs 3 times superior than competitors (according to Crowdtangle).• In charge of all digital marketing activities, including user acquisition, tune in for TV from digital platforms, new TV programs launch and brand activations in digital platforms.

Leading LATAM team of mi.tv, the fastest growing online TV Guide in the region, with presence in Colombia, Brazil, Mexico, Argentina,Paraguay, Guatemala, Honduras and El Salvador. Built office and team in Bogotá, growth the user base to more of 750K MAU in Colombia and 1MM in LATAM in a year. Now leading the monetisation and sales initiatives in the region.

In charge of setting up a strategic partnership with ETB (Empresa de Telecomunicaciones de Bogotá) to expand the merchant base of CÍVICO and the operational implementation of the project.

COO of mi.tv, a startup at Millicom Digital Ventures, part of Millicom International Cellular: mi.tv was the first startup to be launched. mi.tv delivers a enhanced social tv guide experience to its audience in Colombia.Set up the operation in Colombia, built the team and prepared the go to market plan for the commercial lunch of the product; and was also in charge of expanding to other Countries.

ClickMagic was the first Affiliate Network with regional coverage and pioneer in Programmatic Buying in LATAM. As a Country Manager, I was responsible of the start up of the company in Colombia, and of the consolidation of relationships with Media Agencia and direct Clients; positioning ClickMagic as a key player in the digital marketing arena and as a leader in performance and programmatic audience buying.Under my leadership and just after a year of work, ClickMagic entered (#8) the Top10 Digital Media Companies in Colombia 2013.

Lead the transformation of PERU.COM, including strategy redirection, company restructuration and product redesign, from a 1990´s horizontal Internet portal to a content and services digital hub. PERU.COM is the only 100% digital media company in the country; online since 1997, accounting 2MM unique visitors per month, and ranking in the Top5 Peruvian Internet sites for the country (IAB). Now it´s part of Grupo El Comercio, the most important media group in Peru.

Connect and collaborate. We worked with different companies, to develop new businesses, innovative strategies and productive digital environments.o Project Manager: www.enter.coo Business case and digital strategy: www.aptitus.pe o Implementation: www.midatacredito.como Business Plan and wireframing for civico.com

o Development of new Internet products and services for ELTIEMPO media group.o Definition of proposals for the evolution of Web products of EL TIEMPO and its execution using assigned design and engineering teams.o Analysis and tracking of key business indicators for the sites: www.revistadonjuan.com, www.vive.in, www.portafolio.com.co, www.audienciadigital.com o Generation of innovative commercial proposals (with the digital sales team) in order to aggregate value to clients and to provide differentiated and winning products to the online market.o Growth and maintenance of the Internet portals of the group and its tools, communities and relations with subscribers and clients.o Negotiation and development of agreements with third parties in order to offer new products and services, and to aggregate value to EL TIEMPO customers and products end users.

o Definition of strategies and new products for ELTIEMPO Web classified ads Site www.eltiempo.com/clasificados. o Direction and control of de support to client’s team. Monitoring and tracking of key business, performance and sales indicators of the Classifieds Internet channel.o Administration of the outsourcing in graphic design, development of the site and media agency; as well as the assigned budget.o Continuous improvement of the Web site thought differentiation and innovation, always benchmarking and advancing one step ahead from the competence in Colombia.

o Definition of the system of centralized administration of the Internet portals for TravelOne International for eleven countries in the region.o Definition of the support to clients system and management of sales for the TravelOne International sites.o Management and control of chronograms and timelines of the developers, in house and third parties, of the different components of the project.o Definitions of scope and reach of training and qualification of the support to client’s staff of Amadeus.

o Content and information administration of Internet and Voice (IVR) portals, in order to guarantee its evolution and consistency with OLA brand offer.o New developments and products for Internet and Voice channels, as well as the dimensioning of resources, suppliers and control.o Identify new business opportunities and new services for the channels in charge.o Control and management of the OPEX and CAPEX budget, and the reaching of sales goals in the online store.

o Definition, construction and administration of the contents for the Internet portals www.ola.com.co (now www.tigo.com.co ), www.olaaliados.com.co. o Analysis of the market trends and benchmarking of other mobile operators. o Development of new functionalities, new features and the actualization of look & feel for the Internet sites.o Start up and launching of the Internet sites.o Administration and control of all Business Unit contracts and budget (over US$15MM), as well as the management of the relation with suppliers.

o Analysis and definition of the organizational structure for the Start Up of Colombia Móvil, working with McKinsey Consulting Group.o Definition of profiles and job description of all positions for the Start Up.o Coordination of the different Head Hunters (Spencer Stuart and Head Hunters Int.) for the evaluation and the incorporation of over 400 persons in six months.o Analysis and definition of the compensation model, and competence model for the employees of the company, working with Diamond Cluster International Consulting.