Diego Vázquez Fierro

Diego Vázquez Fierro Email and Phone Number

Brand Lead Clásicos y Kids | Unilever Ice Cream @ Unilever
Mexico City, Mexico
Diego Vázquez Fierro's Location
La Magdalena Contreras, Mexico City, Mexico, Mexico
About Diego Vázquez Fierro

Licenciado en Mercadotecnia por parte de la Universidad Iberoamericana Ciudad de México. Actualmente soy parte del equipo de Transformación Digital para Helados Holanda en Unilever México.

Diego Vázquez Fierro's Current Company Details
Unilever

Unilever

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Brand Lead Clásicos y Kids | Unilever Ice Cream
Mexico City, Mexico
Website:
unilever.com
Employees:
124305
Diego Vázquez Fierro Work Experience Details
  • Unilever
    Brand Lead Clásicos Y Kids | Unilever Ice Cream
    Unilever
    Mexico City, Mexico
  • Unilever
    Digital & E-Commerce Assistant | Unilever Ice Cream
    Unilever Jan 2022 - Present
    Ciudad De México, México
    Management of our E-Commerce with a B2B approach to the traditional trade channel in Mexico, carrying out the entire operation of the product portfolio, customer segmentation, creation of promotions, marketing and constantly improving the platform in terms of UX.Management and operation of our WhatsApp bot with which we make the main contact with the customer in order to sell in our E-Commerce with B2B approach.Development of promotional campaigns in Adobe Marketo through WhatsApp. This… Show more Management of our E-Commerce with a B2B approach to the traditional trade channel in Mexico, carrying out the entire operation of the product portfolio, customer segmentation, creation of promotions, marketing and constantly improving the platform in terms of UX.Management and operation of our WhatsApp bot with which we make the main contact with the customer in order to sell in our E-Commerce with B2B approach.Development of promotional campaigns in Adobe Marketo through WhatsApp. This operation includes everything from writing the messages to the development and logic of the campaigns.Administration of the BMI (Brand Marketing Investment) corresponding to my area, making correct investments and good money management.Development of contracts for new suppliers with the support of the Unilever legal team.Project management in the creation of web pages and WhatsApp bots with good results in UX. Show less
  • Unilever
    Media & Digital Marketing Intern
    Unilever Nov 2019 - Jan 2022
    Bosques De Las Lomas, Ciudad De México, México
    Management of digital media campaigns for Unilever Mx and Careers Unilever accounts, as well as content generation, development and community management.Uploading, monitoring and optimization of content in Recepedia Mexico (www.recepedia.com) including product updates, new cooking articles and recipes.Creation of performance reports and social media sentiment analysis for the three Unilever categories (Beauty & Personal Care, Foods & Ice Cream).Development of landing pages… Show more Management of digital media campaigns for Unilever Mx and Careers Unilever accounts, as well as content generation, development and community management.Uploading, monitoring and optimization of content in Recepedia Mexico (www.recepedia.com) including product updates, new cooking articles and recipes.Creation of performance reports and social media sentiment analysis for the three Unilever categories (Beauty & Personal Care, Foods & Ice Cream).Development of landing pages (https://mx.recepedia.com/best-foods/) in collaboration with the global team.Identification of trends in all the main digital platforms.With my work, I helped position Recepedia among the 12 most visited online recipe books in Mexico a year and a half after its launch.I have managed to reduce the response time in the Unilever Mx and Careers Unilever networks by providing quick attention to users.I managed to increase the interactions in each post, providing relevant content for the users.With the sentiment reports, I have supported providing relevant insights to the brand about products and the opinion of consumers about them. Show less
  • Dell Technologies
    Inside Sales Intern
    Dell Technologies Sep 2018 - Nov 2019
    Ciudad De México Y Alrededores, México
    Provide operational support to clients in the financial and entertainment sector duringthe purchase process (pre-sale and post-sale), this in order to ensure customer satisfaction.Quote and entry of purchase orders according to the needs of each client.Functions as Logistics Champion in order to provide order status to clients and supporttheir orders to be delivered in a timely manner.Facilitate the flow of information from Dell Technologies' portfolio of products such… Show more Provide operational support to clients in the financial and entertainment sector duringthe purchase process (pre-sale and post-sale), this in order to ensure customer satisfaction.Quote and entry of purchase orders according to the needs of each client.Functions as Logistics Champion in order to provide order status to clients and supporttheir orders to be delivered in a timely manner.Facilitate the flow of information from Dell Technologies' portfolio of products such ascomputers, peripherals and accessories.Generation of weekly reports in order to keep purchase orders in constant motion duringthe sales process. Show less
  • Bright Inc
    Jr. Energy Consultant
    Bright Inc Jul 2017 - Feb 2018
    Cdmx
    Analysis and search for potential clients in Mexico City with high consumption ofconventional energy and interest in a sustainable energy model in their home.Creation of solar subscription proposals, allowing customers to generate and consumeclean energy while saving on their electricity bill.Storytelling of the subscription process with the company, turning a potential customerinto a Bright member.Follow up during the post-sale process, ensuring that the customer… Show more Analysis and search for potential clients in Mexico City with high consumption ofconventional energy and interest in a sustainable energy model in their home.Creation of solar subscription proposals, allowing customers to generate and consumeclean energy while saving on their electricity bill.Storytelling of the subscription process with the company, turning a potential customerinto a Bright member.Follow up during the post-sale process, ensuring that the customer experience isexcellent. Show less
  • Bright Inc
    Expert Ambassador
    Bright Inc Jan 2016 - Jan 2018
    Junior Manager Position.I'm responsible for training teams of solar ambassadors and managing them to hit monthly goals.
  • Bright Inc
    Solar Ambassador
    Bright Inc Nov 2015 - Jan 2016
    I help spread clean energy by identifying potential solar costumers and getting them excited to sign a solar subscription. Commission based salary.
  • Gourmet Café
    Barista
    Gourmet Café Jun 2016 - Dec 2016

Diego Vázquez Fierro Education Details

Frequently Asked Questions about Diego Vázquez Fierro

What company does Diego Vázquez Fierro work for?

Diego Vázquez Fierro works for Unilever

What is Diego Vázquez Fierro's role at the current company?

Diego Vázquez Fierro's current role is Brand Lead Clásicos y Kids | Unilever Ice Cream.

What schools did Diego Vázquez Fierro attend?

Diego Vázquez Fierro attended Universidad Iberoamericana, Ciudad De México, Northwest Catholic High School.

Who are Diego Vázquez Fierro's colleagues?

Diego Vázquez Fierro's colleagues are Hannah Wilkinson, Diana Widagustyarini, Arun Elangovan, Bruno Lacerda, Kareem Amr, Philippa Tilley, Patrick Tah Bi.

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