Diego Velandia Leon Email & Phone Number

The Hague, Zh, Nl

Bogotá D.C. Area, Colombia

Drove a radical change in the company’s product strategy by transforming data visualization software and becoming a data integrator. Fixed costs decreased by more than 80% and allowed the structure of new sales partnerships with Qlik and Tableau, generating a 120% increase in sales.- Mastered resource allocation challenges by developing Sales–engineering collaboration that increased customer satisfaction, improved product lifecycle, and influenced the correct pricing structure for the revenue model of intelligent retail stores Business Unit.- Negotiated and fulfilled prioritization and product roadmap for implementing and deploying an e-commerce Google Analytics approach to brick-and-mortar stores, capturing traffic data and integrating it into POS solutions, increasing conversation rates by 8% on average.- Led a product managers team to execute UX research and designed the digital ecosystem to deploy Colombia’s first intelligent bank branch. Worked with DPM in charge of network configurations, databases, and data pipelines to create data visualization dashboards in Azure DevOps and GCP cloud services, helping to improve 45% of the bank’s customer service KPIs in the branch.- Managed the technical team in charge of API integration with facial recognition SDK software with the Bank’s CRM, allowing VIP customers’ identification to minimize waiting times from 14 minutes to 4 minutes on average per customer.

Bogotá, Capital District, Colombia

Transformed a dental record software with more than 1,000 subscribed dentists in a marketplace for browsing, booking, and paying for dentist appointments with more than 1MM visits per year.Owned and managed critical business and product KPIs, demonstrating a relentless commitment to delivering business value.

Bogota,D.C., Capital District, Colombia

Obtained APPS.CO (Colombia government award for startups) for Cabmunity (marketplace). A cab-sharing app with map integration that encouraged people to share rides, pay less, and trade CO2 emissions for discounts in retail.Facilitated seamless collaboration with Payment Service Providers and other strategic partners, overseeing the successful implementation of new features and diverse payment methods.

Bogota,D.C., Capital District, Colombia

Led the creativity, design, development, and go-to-market stages of two apps financed by angel investors with USD 50K. Applied agile and lean startup methodologies (SCRUM), managing direction changes as the team worked towards product-market fit and learned to operate at scale. - Hired and led a cross-functional team of PMs, sales, marketing, design, and engineering to develop and launch more than 30 e-commerce businesses with local and regional payment gateways, CMS, and CRM providers.- Successfully designed, developed, and implemented Learning Management Systems (LMS) tailored to the specific needs of financial and government institutions, integrating compliance requirements, security protocols, and user-friendly interfaces to optimize employee training and development initiatives.

Bogota,D.C., Capital District, Colombia

Assigned to structured and developed a new cost center model for the company, received the acceptance of the CFO for its implementation. Coordinated and implemented the budget model for 2007 with projected revenues of US $ 2BB. Controlled the budget execution of all the areas of the company, achieving an EBITDA for the year 2006 of 46%.

Bogota,D.C., Capital District, Colombia

Assigned to create the first reports of transfer pricing models for Colombia. Selected as junior consultant leader to receive regional training on methodologies for analyzing ranges of acceptance of economic activities by the tax authority.

Agile Software Developer Nanodegree, Business And Technology

M.A., Global Media And Communication

Postgraduate Certificate, International Politics

B.A., Economics

Education record