Leadership -- Delivered consultation and technical support for IBM's Market Development Analyst team and provided tools, methods, and accurate insights to team sponsors. Managed and consulted on data processes for multiple external vendors and partners to ensure data collection methods meet corporate privacy and data-quality standards. * Collaborated with Global Chief Information Office teams as a client experience data consultant to manage data requirements for client experience data flow between IBM and external vendors.Market Research and Analysis* Designed, and introduced corporatewide data structure to measure client population, client satisfaction, pipeline values, product revenue, and competitor presence.Continuous Improvement * Created, built, and implemented innovative tools to streamline the process of preparing executive analysis deliverables by including previously unavailable sources of metrics data that delivered more comprehensive and actionable business information in less time.

System Development -- Managed and enhanced a best-of-class marketing segmentation system that optimized all marketing and sales channels across twenty-three worldwide geographies to ensure a robust next-quarter pipeline of sales leads. * Conducted competitive market sizing analysis using trends in the marketplace to segment geography-specific sales initiatives effectively.Marketing and Business Development Tools* Researched new developments in competitive intelligence collection methods to enhance accuracy and completeness of the information used for company profile and product analysis.* Devised a pipeline-effectiveness model that leveraged a predictive system to enhance data accuracy in determining key drivers to progressing opportunities.• Designed, built and implemented tools to streamline the process of preparing executive analyses by including new sources of metrics data not previously available, delivering more comprehensive and actionable business information in less time.• Consulted on and delivered business intelligence based on factual, detailed customer data combined with vendor provided marketing intelligence analyst reports and vendor supplied competitive data.• Designed, developed and implemented Global Sales Resource Optimization tool based on revenue and opportunity for top 100 GDP cities GPS coordinates.• Researched new developments in competitive intelligence collection methods to enhance accuracy and completeness of information used for company profile and product analysis.• Conducted competitive market sizing using trends in the marketplace to effectively segment geography specific sales initiatives.• Create pipeline effectiveness model that determined key drivers to progressing opportunities and implemented a predictive system.• Designed and drove an integrated client data system combining multiple internal customer, product, pipeline, sales force and analytic model databases to provide one concentrated view for research purposes.

Focused on overall support of Global Database Marketing success by supporting technical education, global process creation, marketing metrics and reporting systems, database design and database content quality.• Designed, developed and implemented a global competitive install database normalizing 25+ vendor sourced data feeds into one central repository to streamline and improve processes, increase productivity, and reduce errors, resulting in improved executive decision-making based on timely data and fast response to ad hoc analysis requests and marketing audience creation.• Built external vendor relationships to evaluate contribution to global competitive intelligence and negotiate best value for interested clients.• Selected for short term foreign assignment training new data service center employees in Manila, Philippines.• Designed, developed and implemented global database marketing measurement system that reduced customer satisfaction issues with over marketing.• Designed, developed and implemented global data quality metrics that measured and resolved issues with data accuracy and completeness.• Developed and presented training sessions for technical tools such as SAS, Brio/Hyperion, QMF, SQL and assorted internal databases structure.

Provided consultation and detailed data for IBM advisory level analyst team.* Liaison between analysts and executives further defining intricate relationships and purposes of detailed customer data.* Educated Analysts on relational databases with a focus on internal customer data structures.