Brand manager for Olivetto (olive oils and balsamic vinegar). Business management and oversight of strategic and financial objectives. Definition of marketing plans, development, and implementation. Innovation, product development, and launch.

Full management of all product categories from the intrapreneurship cuidatuvida.com, e-commerce and web content platform for healthy food and lifestyle. Commercial management and leader of the private label development portfolio: innovation plan, pipeline, commercial/promotional strategy, product development, brand (Cuida Tu Vida) and projects, packaging, pricing, benchmarking, supply and "ins-and-outs".• Contributed to increase sales month by month by more than 20% during 2023.• Launched and implemented the process of creating and listing more than 100 products from 15 external allies for the first time in Team Foods.

Managed and developed local and imported products in the frozen food, coffee, pet food and alcoholic & non-alcoholic beverage categories: pricing, B2B negotiation, suppliers, products, brands and projects management and development, consumer research, supply, Nielsen, benchmarking, packaging, promotional strategies and “ins-and-outs”.• Developed and launched, along with Central Cervecera de Colombia, the first massively produced private label beer in Colombia (20 de Julio).• Contributed to increase sales during the 2020 pandemic of the frozen food division by 75%, not including organic growth (new stores opened in the period), via launches, relaunches and promotions.• Designed and executed strategies to increase sales in the most affected categories during the pandemic due to changes in customer consumption behavior between 2020 and 2022; renegotiation with suppliers, promotions, communication, assortment adjustment and display.• Increased the profitability of the categories under my supervision by 4 percentage points during 2019, through logistics and packaging efficiencies, volume negotiations and paid promotions.• Participated in the creation of the import department with products from Poland, Portugal, Spain and Vietnam.• Launched 63 products and relaunched for quality or packaging 58.

Managed and developed the private label packaged bread category. Prepared information analysis reports (business intelligence: SAP, BO, Nielsen, benchmarking, breakages, inventories, sales, margin, share vs. industrial brand, service level and like for like), supported the development and supervision of private label products for 11 divisions (+500 SKUs), coordinated SRP display boxes and events (private brand convention +300 guests).• Promoted the improvement of delivery times and information analysis through Business Objects and the creation of macro apps in Excel.• Prepared and presented reports for the CEO and the board of directors on the performance and objectives of the private label department.• Successfully negotiated volume consolidation with strategic third-tier suppliers (carboard companies and flexo printers), increasing the profitability of the private label by 1 percentage point (47% of sales).• Launched 12 products and relaunched 18 for packaging or quality.

Responsible for the budget and executor of the marketing plan for 31 business, commercial and housing projects and 8 sales rooms. Managed the agreements and commercial relationship with advertising agencies and other service suppliers (POP, BTL, lithographs, etc.). Coordinated events, activations and fairs. Mystery shopper. CMS, SEO and SEM manager. Managed the Drupal language. Supervised 80 projects in virtual real estate portals, digital campaigns, landings and leads.• Contributed to increase the sale in 2015 vs. 2014 by 12%.• Participated in the creation of the Marval fair and coordinated the event at a national level for 2 years (Bucaramanga, Bogotá, Barranquilla, Cali and Cartagena). To date, the fair continues to be hosted by Marval.• Participated in the first digital marketing development of the company through the Somos Voodoo agency.• Restored along with the digital agency (Ariadna) the website marval.com.co after a hacker attack.

Consolidated the strategic plans and the public relations report of 17 offices, analyzed quality indicators and financial information by BPR Benchmark and CRM management, statistics on Market penetration and banking-insurance share for the elaboration of reports for the office managers.• Created an application in Excel from which the market share (loans, deposits and offices) was quickly measured and analyzed, initially for the Eastern zone, and then at country wide level (+200 offices).