Green Diep Le Email & Phone Number

Kitchener, Ontario, Canada

• Contributed to a 43% increase in active monthly users, from 3,500 to 5,000 users, following the redesign of the student search page.• Continuing leading cross-functional design collaboration with Product, Engineering, and Marketing to revamp 4 key user journey process, including Search, Onboarding, Dashboard, and Profile revamp for student personas.• Providing mentorship and coaching to junior designers and co-op students to support their professional growth and collaboration.

Kitchener, Ontario, Canada

• Contributed to increasing user engagement by reducing drop-off rates from 50% to 30% following the redesign of the student onboarding flow.• Facilitating collaboration with Product, Engineering, and Marketing, while guiding the end-to-end design process for 04 key projects, including Search, Check Eligibility, Student Dashboard, and Profile revamp, all while serving as the sole designer for the Direct Student team.

Cambridge, Ontario, Canada

Conducted user research for Canada and US markets, built user personas; evaluated tech ecosystem for 5 electric brands (Dimplex, Cadet, C3, etc.) in a 3-member team.

Kitchener, Ontario, Canada

• Planned and managed Employer Recognition Awards Event 2020 from budgeting, set-up, tear down to follow-up activities.• Coordinated with internal departments to establish Nomination Guideline, Criteria and Award structure.• Coordinated with external stakeholders, employers, students as award winners during event planning.• Tracked and reported event key performance areas and identify items to work on for future events

• Successfully designed and played a key role in launching the "Rang Danh Tai Tri Viet" book.• Developed creative concepts and content guidelines for wellness, lifestyle, education, and publishing projects, encompassing the design of book covers, social pages, websites, and oversight of visual merchandise on e-commerce stores.• Formulated visual content strategies and concepts for DIMI projects.• Effectively managed content across all platforms, including email and social media.

Vietnam

VISUAL MERCHANDISING • Contributed to a 11% rise in Super Brand Day 2018 campaign sales revenue for Unicharm Mom and Baby Category. • Designed store and campaign microsite wireframes; conducted website content audit; tested mockups, prototype for 6 e-Commerce stores of Unicharm Corp. • Managed and control visibility (campaign materials, product appearance, etc.) of Unicharm group brand on Shopee, Lazada, Tiki, Sendo, ADR, Lotte.---ONLINE CAMPAIGN MANAGEMENT • Cross-functionally collaborated with 6 members in Creative, Account, Media, Customer Service to manage and run campaigns on 5 e-commerce platforms.• Coordinated with Key Account Managers/ Business Develoment Team/ Merchandisers from Shopee, Lazada, Tiki, Sendo, ADR, Lotte to follow campaigns.• Delivered campaign performance report with key learning points that can be shared within the team and to clients. ---CLIENT MANAGEMENT • Consulted and trained clients/ partners in user experience best practices for their e-commerce store visual design. • Supported and took action in time according to client’s urgent request or last-minute change.

Ho Chi Minh City

• Successfully established Content Guideline, marketing campaign templates, creative direction, campaign supervision and execution. • Conducted research; developed content strategies, marketing & campaign guidelines/ templates.• Consulted grocery partners, retailer's customers in user experience best practices for their e-Commerce store visual design. • Collaborated with Product, Design and Engineer team to run regular campaigns and ensure partners’ branding to be well delivered on Chopp’s platforms.

East Yorkshire, United Kingdom

• Captured and analysed the appropriate social data/metrics, insights and best practices. • Designed online marketing materials and created social advertising campaigns. • Managed company’s social media presence (Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Tumblr, etc.).

02 Quang Trung St., Danang City, Vietnam

• Developed wireframes, prototypes and user flow for QUp Taxi and Restaurant App.• Completed 3 big sales proposal kits for different industries during a 2-month period of probation. • Organized successfully 2 external events for internship programs and 3 corporate events for company staff.• Contributed to the success of QGS Dental Project in Singapore.

Master Of Science (Msc), Advertising And Marketing, First-Class Honors (Distinction)

Activities and Societies: • Hull International Full Tuition Scholarship • MSc Advertising and Marketing Course Representative • Top 5.

Post-Graduate, Interactive Media Management - Interaction Design

Bachelor'S Degree, English In Business

Activities and Societies: • Designer, Co-Organizer and Event Manager for Teachers’ Day Celebration Banquet • Student Union Representative.