Diego Silva Email & Phone Number

Jalisco, Mexico

Jalisco, México

● Worked as a UX and UI designer for various rewards programs, such as PepsiCo and GMF's Royal Elite Club, Samsung, FMC, Xiaomi, John Deere for mentions some, over the past five years.● Enhanced usability and provided a user-centric experience throughout the project lifecycle.● Design the experience and improve the user interface of the rewards programs, based on an ecommerce structure which allows users to redeem rewards by accumulating points, in such a way that it will always be focused on the end user.● Collected data from digital platforms, led project management, proposed solutions, presented mockups to clients, and generated user flows for the development team.● Ensured better implementation on both web and mobile applications through a strategic and data-driven approach.● Always lead and made decisions for the best practices to improve the user experiences in each iteration, negotiating with dev team the times to release.● Designing and setting technical and implementation guidelines with other designers to establish a proper design system on mobile platforms and applications.● Always have a fluent communication between teams, devs, marketing, sales, leaders, to get the goal.● Applied creative set design techniques to enhance the overall aesthetic and functionality of applications.● Utilized cross-functional skills to collaborate with developers and product managers to optimize user interface design.● Demonstrated effective external communication with clients to understand their UI needs and preferences, resulting in client satisfaction and repeat business.● Identified problems and created solutions to ensure the best-in-class costumer experience.

Jalisco, México

● Generation of concepts for tenders.● Generation of concept art for web and mobile apps, to pass it to the development area.● Realization of campaign communication strategies for AAA brand reward programs.● Merchandising management for AAA companies (Pepsico, General Motors Financial, Telefonica Movistar, Wolkswagen, Porsche, Seat, Cocacola, Kellogs, Omnilife, Seitu, LTH. MaryKay,Heineken, Clarios, Amex).● Generation of printed and digital product catalogues.● Preparation of files for printing with all technical specifications.● Generation of concept art for web and mobile apps, to pass it to the development area.

Perú

● Conceptualized and executed dynamic graphic designs for Hewlett Packard's ink products.● Collaborated with marketing team to develop visually appealing materials that aligned with brand guidelines.● Produced innovative and eye-catching visuals to enhance brand recognition.● Ensured consistency in design elements across all marketing campaigns for Hewlett Packard's ink products.

Perú

● My role here was for a project, which last one year.● Spearheaded the web design, digital design, and graphic design projects for web project agency.● Led the branding initiatives for the agency's own brand.● Implemented innovative design strategies to enhance the agency's visual identity and online presence.

Ciudad De México, México

● Design and implementation of print projects for point of sale, POP displays, large format materials, editorial catalogues and digital media advertising.● Design the concept and materials for the annual conventions. ● Post-production of audiovisual projects, including 2D animation and corporate presentations. -Creation of web graphics, white line images and product photography, specializing in retouching and digital enhancement.● Product photography of appliances to generate internal communication material.● Product content management and content lift for internal ecommerce, managing and leading the project as the project manager.● Management of a wide range of design projects for clients in various sectors over a period of 3 years, distribution channels.

Ciudad De México, México

● Design of graphic and didactic materials for face-to-face talks,● Design of Roll ups, interactive Powerpoint presentations for face-to-face talks.● Design of all internal printed and digital communication.● Direction and production and postproduction of audiovisual materials for in-person talks.● Branding of the program vans of both brands.● Design of internal materials for graphic communication.● Design of presentations to solicit donations of the projects for potent.● Coordinate the correct installation and distribution of materials designed for fundraising events.

Ciudad De México, México

● Design of digital materials such as banners for the bank's intranet.● Design of e-learning courses (Flash action script 2) online for intranet training on all services provided as a financial institution to the consumer.● Design of graphic proposals for e-mailing in html.

Bachelors Degree, Graphic Design

Front End Ux/Ui (Certificatrion), User Experience/ User Interface / Development

•Developed expertise in UX UI design by mastering hypothesis statement and problem-solving techniques. •Successfully defined value.