I'm a dynamic media professional with a passion for making an impact. Currently, shaping success at Zum Goldenen Hirschen involves focusing on online strategies, social media flair, and killer copy. Pro at planning and executing productions, strategizing content, managing accounts, and influencer wizardry.As a freelance editor for SNKRADDICTED, I dive into diverse roles — researching, crafting compelling stories, and advising on marketing brilliance. Past feats at StockX involved content creation, interviews, and marketing insights. Editorial prowess? Nailed it at GQ, excelling in research, curation, and building brand connections.I rocked the editor-in-chief role at PRAISE Mag, owning social channels, connecting with brands, and driving print mag plans. Leadership vibes continued at The Sneakers Society, where I crafted killer content plans and steered engaging discussions.Hold a media communication and journalism degree from the Fachhochschule des Mittelstandes (FHM). Beyond the grind, I bring a cultural cocktail from my Arab roots and the vibrant vibe of Cologne. Three-time Tokyo explorer, design enthusiast, and proud Cologne native with a passion for sneakers, streetwear, fashion, and everything in between.