Matt Dietrich Email & Phone Number

Brooklyn, New York, Us

London, Gb

• Collaboratively helped build, update, and maintain the Pentair family of websites to improve conversion rates and SEO• Evaluated & optimized merchandising of product and product categories to facilitate an intuitive consumer shopping experience • Managed DTC project timelines, tasks, budgets, resources and risks• Monitored and evaluated analytics + user behavior to continuously identify areas for improvement• Built, grew and maintained relationships with external partners to plan and implement strategic solutions• Worked alongside leadership on channel strategy to effectively grow sales by using eCommerce to support traditional sales channels• Collaborated with creative stakeholders to produce on-brand campaign creatives• Served as subject matter expert for Adobe Commerce (Magento Enterprise) platform

Batavia, Illinois, Us

• Managed process for on-site merchandising. Including accurate and timely launches, site updates and content uploads. • Liaison with Customer Support, Sales, Brand and Product Marketing teams to drive measurable revenue growth• Coordinated and lead all eCommerce-related operations• Optimized Suncast family of sites based on inventory, newness and sales trends within the business• Oversaw the planning and execution of Suncast's digital road map for planned enhancements, site changes and commerce platform updates• Collaborated with third party development agencies and brand marketing organizations to complete digital deliverables on-time and within budget• Regularly reviewed new technologies, keeping Suncast at the forefront of developments in eCommerce + Digital Marketing• Served as subject matter expert for Adobe Commerce (Magento Enterprise) platform

Batavia, Illinois, Us

• Manage digital commerce platform and operations• Oversee new item set-up procedure for all eCommerce partner sites• Building systems and protocols to ensure content is optimized across all platforms• Continuously tracking and evaluating site user behavior; making recommendations to improve user experience/usability and sales conversion• Working closely with Web Developers, Creative Department, and other cross-functional resources to assist in placement of final web assets online• Enforcement of IMAP policy across marketplace

Batavia, Il, Us

• Manage all strategy and execution of email marketing / segmentation for 3 major brands• Develop department’s yearly digital strategy and roadmap for 11 active web stores• Responsible for all content marketing initiatives that drive website traffic ,engagement and leads to deliver conversions and customer retention• Lead marketing initiatives from ideation to launch• Develop, track and improve custom landing pages• Oversee Asana for help desk ticketing system and project management performance• Perform ongoing reporting and analytics of websites to identify trends and capitalize on unmet market needs• Help generate new product ad copy and promotional content for all brands • Drive eCommerce and print catalog synergy and serve as the key interface with eCommerce, Creative and Product Development teams • Educate and familiarize Customer Service, Pricing and Freight departments with new processes and technology • Continuously improving and optimizing the customer experience while maintaining brand integrity and upholding site standards

Batavia, Il, Us

• Identified new product marketing opportunities for both new and existing vendors, defining potential and product positioning • Propose new categories/landing pages, pricing and marketing strategies • Built relationships with vendors to manage all eCommerce technology partners. Integrated several third party technologies: site search, email marketing, live chat and testing software• Manage presence in social networking sites, posting on relevant blogs and seeding content into social applications• Work cross-functionally with Creative and Product Development teams to ensure successful product launch

Batavia, Il, Us

• Added and maintained all product records within Magento Enterprise admin panel• Evaluated usability and utilization of web pages, implementing planned improvements based on user feedback• Helped manage RFP process of technical vendor for content platform• Maintained relationships with outside creative agencies, oversee execution of all initiatives. Prioritizing and managing projects to timeline, budget and resources

Geneva, Illinois, Us

• Managed Wordpress site pages• Administered social media campaigns and day-to-day activities. Duties include writing editorials, community-outreach efforts and promotions• Develop purchase orders for goods and check goods on delivery for quantity and quality specifications as ordered• Monitor routine business statistics and prepared monthly standard reports for higher management

Park Ridge, Il, Us

• Reviewed current trends in the desiccant industry and assisted in creating web store using Joomla content management system• Communicated and interacted with staff to assess their needs and ensure appropriate solutions were provided• Simplified business operations by providing an online automated buying process

Bachelors Of Science, Information And Decision Sciences

Associate'S Degree