SBHN Flower & Gift (SBHN FnG) is a premium fresh flower brand of Shebyhoanguyen (SBHN Luxury Fashion). As a relatively new player in a highly competitive market, we are focused on restructuring and defining our development strategy to stay ahead of trends and meet customer demands effectively.1. Operation Process:- Rebuild the brand operating process in the North and South.- Coordinate with relevant departments to optimize working processes: sales team, florists, operations, accounting, digital, and social media.2. Store Display:- Ensure that stores and sales points consistently meet high standards of image and brand guideline. - Supervise and train store staff on working processes, sales techniques, and customer service skills.- Organize private events for VIP customers: fitting & dinner event. 3. Branding - Marketing:- Support the Brand Manager and Creative Director in developing marketing strategies and sales activities in the North and South.- Establish brand guidelines, product categories, and target audiences for digital ads.- Manage and develop all social media channels by performing content ( Tiktok, Facebook, Instagram)- Address customer feedback and complaints effectively and professionally on social media.- Monitor and analyze sales, report on business performance, and propose measures for improvement.Result: -> Build new Brand Guideline, Product Portfolio & Target Audience for Media.-> Tiktok: achieving 8 viral videos in 1.5 months.-> x3-4 the number of customer messages on social media throught ads.4. Product Development:- Supervise the production process, import goods, and control product quality.- Collect and analyze market data, consumer trends, and competitors.- Propose strategies to capture market opportunities and optimize joint business activities.

- Responsible for planning, executing, and managing all the social media plans. - Create monthly visual concept and content plans (branding and performance) on social channels: Facebook, Instagram.- Research the market and build new monthly promotions to reach the KPI sale. - Reach out and work with Bloggers/ Reviewers belonging to the F&B field for the PR objective of the month.- Working closely with the Photographer, Bar Manager, and Founder to develop the best touch-point and create an effective plan to gain new customers.

Passionate and driven Brand Manager with expertise in creating and growing local brands inspired by Vietnamese culture (Tick & Pick) from 0. Key skills: Brand Management, Social Media Marketing, Operations Coordination, Personnel Recruitment, Product Development, Customer Service, Inventory Management, Sales Channel Development.1/ Mar - Com: - Analyze market trends, develop and implement quarterly strategies and plans, and coordinate with the team to execute IMC/ Marketing plan/ Launching plan, reach out to KOLs.- Build social channel, develop sales through promotions and launching campaigns on TikTok Live, Shopee, Haravan, and Etsy. Result: -> Get more than 34K followers from Insta over 1,5 year (just by running ads)-> Revenue reaches several hundred million sales/month.-> Successfully manage brand team of over 10 people to achieve company goals by direct recruitment and inspired management, resolving work-related issues promptly.2/ Product Development, Store Display: - Generate innovative ideas for new collections, upgrade & feedback products, and actively participated in artwork and packaging designs.- Work with Store Manager and Designers to create concept store display.Result: -> Successful launching 4 categories - over 17 line products in 1,5 years.3/ Operation Process: - Build operation process, collaborate with the Factory to forecast product inventory and streamline the production process from mock-up, R&D, samples to final product.- Warehouse management and implement measures to minimize order errors during shipping.4/ Wholesale and Customer Service Process: - Handle B2B orders and develop comprehensive customer service processes. - Work on the contract and overseas paperwork.Result: Get B2B order from 500-700 million deal.- Manage the CS team, build CS scripts and promptly resolved customer issues and product errors to ensuring high levels of customer satisfaction.

Being the main full-stack Marketing member to build up a new local brand that wants to spread the love of Vietnamese culture. (Tick & Pick)Job Description: I/Product development:- Propose new designs, concepts, and content for various new product collections (from product packaging, product detail design, writing content on products, and arranging reasonable collections for launching campaign)- Collaborate with the teams in charge of product design, freelance artists, graphic designers, and purchasing to bring concepts to life through mockups, R&D, and manufacturing. - Tracking, time management, and fast resolution of product-related problems are required.- Execute and oversee contract papers for cooperation between brands and suppliers.II/ Brand management & Execution: - Establish the master marketing plan and be in charge of putting it into action quarterly.- Build up, execute, and manage to launch product campaigns: big ideas, social content, short video scripts, and visual concepts.- Hands-on with the core principles of digital marketing, especially influencer marketing/social outreach- Manage work directly with KOLs/KOCs at the negotiation, briefing, and getting the final results that match the plan.- Responsible for building layout, setting up, and developing the brand's social media channels and e-commerce sites (Facebook, Instagram, Haravan, Tiktok shop).- Create the entire customer service script, build a social crisis management plan, and actively participate in the sale process.- Get knowledge and experience selling products on marketplaces like Amazon and Etsy.

XONE is a member company of VNG Group and a podcast-radio entertainment channel that provides news and current music trends for young peopleJob description:- Participating in the production process of Breakfast XONE show, Drive XONE show, and Up&Coming Stars show.- Researching topics, updating hot news/trends, presenting ideas, and writing full scripts for podcast episodes. - Working closely with Producers, Public relations, and Mar-Com to record and produce podcast/ radio episodes for the shows.- Communicating with Artists Manager to build up interview scripts.- Responsible for interviewing artists in talk shows and making sure the listeners receive worthwhile material.- Get trained and practiced guest interviewing skills.

A member company of YouNet Group. YouNet AM is a leading agency in innovative advocacy marketing integrated with Mar-Tech platforms (Social Listening & Social Influencer).Job description: - Collaborating with the internal and external teams to deliver effective creative campaigns; using the social listening platforms to build up proposals and executive plans.- Handling brand crisis on social media platforms; Measuring and solving probems during the campaigns and making reports on the outcomes.- Communicating with the KOL Manager to get information to build up content posts.- Planning and creating creative content: posts, comments, and videos,.. for KOLs/ Celebrities to promote products for brands.- Researching, proposing new trends or ideas, and implementing them to maximize content effectiveness.- Managing and developing communities group for brands.- Clients: Lazada, Anlene Vietnam, Fisnish, Enfagrow, Syngenta

1. Write podcast script for BIDIPHAR Company- Work closely with the Marketing Department of BIDIPHAR to produce monthly radio-podcast episodes. (The objective of the podcast that honors outstanding individuals/teams, sends birthday greetings, and allows BIDIPHAR employees to share work and life tales at the company)2. Building brand guidelines for CHICHA.A new pet food brand in Vietnam. CHICHA is in the brand planning stage before starting to launch into the market.Self-projects: 1. Food reviewer in Ho Chi Minh City (Instagram/Fanpage: @discoverfoods.saigon)2. Content Team Lead at Students of Ton Duc Thang University (support for the PR Department)

- Analyzing the performance of content during the campaign, providing timely solutions, and making reports.- Working directly with clients and the internal team to receive briefs, build up proposals, and implement effective digital strategies.- Creating and producing digital content: content direction, content calendar, social posts, SEO, landing page, video scripts,...- Handling multi-tasks, working under high pressure, presenting plans to customers, and critical thinking.- Clients: Bếp Việt, Nam Dinh Vu Industrial Park, Le Petit Olivier, De.Lux Beauty Center, MSB bank

Extrim is a service provider company from Cleaning - Repair - Maintenance - Restoration to Protection for all types of shoes. Over 5 years, Extrim has become a brand loved and trusted by young Saigonese.Job description: - Working closely with Marketing Team Leads, Designers, and CEO Assistants to create concepts and ideas adapting marketing plans such as grand openings, new year promotions, etc. to sell products.- Producing a variety of content: social posts, articles, taglines, infographics, banners...- Working with agencies to build detailed content plans for social media.

- Production: finding topics and creating scripts, filming, editing viral clips, and editing pictures with photoshop.- Social media: building groups, seeding, creating content for posts, and managing fan pages on Facebook.- Monitoring, analyzing data from fanpage, providing solutions - Being able to follow up trends and work under pressure or take part in work involving teamwork.

Saigon Swagger - here referred to as “SGS” is a fashion brand specializing in the field of backpacks and bags that have been designed and manufactured in Vietnam.Job description:- Communicating and taking care of customers at the store.- Managing the inventory and making sure the merchandise is always appealing at the counter.- Compiling statistics, reporting weekly and monthly sales to superiors, and dealing with issues that arise in the store.