Dieynaba Ba Email & Phone Number

Senegal

Région De Dakar, Sénégal

Coordinate comprehensive marketing campaigns across multiple brands, ensuring alignment with business objectives and maximizing brand impact.Plan and manage the execution of marketing initiatives for five brand managers, overseeing activities from campaign development to performance analysis.Monitore key metrics (KPIs) and reported on campaign effectiveness, contributing to continuous improvement and optimization strategies.Play a pivotal role in the introduction of new products, supporting the entire launch process from market research to promotional activities.Ensure seamless collaboration between graphic designers and the marketing team, guaranteeing high-quality visual assets aligned with brand guidelines.

Dakar, Sénégal

Lead the full lifecycle management of gynecology products, from market research to product launch, pricing, and promotion across 17 countries.Conduct competitive analysis and market segmentation, identifying opportunities for growth and market differentiation.Develop and implement high-impact marketing strategies, driving product visibility and sales in key markets.Collaborate closely with cross-functional teams (engineering, design, marketing, commercial) to successfully launch new products and ensure alignment with business objectives.Manage marketing budgets, ensuring optimal allocation of resources and delivering strong ROI on campaigns.Craft compelling product positioning and competitive communication strategies, strengthening the brand's presence in the market.Lead the training and development of sales teams, equipping them with the knowledge and tools to maximize product performance.

Dakar, Sénégal

Managed the lifecycle of Antibiotic and Malaria products, overseeing market research, and promotion across 15 countries.Conducted competitive analysis and market segmentation to identify key opportunities.Implement high-impact strategies to enhance product performance and market share.Managed marketing budgets to optimize spending and maximize ROI.Developed strong product positioning and competitive communication strategies

Dakar, Sénégal

Successfully managed the entire lifecycle of Cardio and Diabetology products, from market research and pricing to promotion across 15 countries in West Africa.Led competitive analysis and market segmentation, identifying key growth opportunities and informing strategic decisions for product positioning.Drove the successful launch of Uperio (sacubitril/valsartan), a complex specialty product, driving significant market penetration in Cote d’Ivoire and Senegal.Collaborated with cross-functional teams to ensure smooth and impactful product launches, enhancing market presence.Managed the marketing budgets, optimizing resource allocation to maximize ROI and ensuring cost-effective campaign execution.Developed and implemented a comprehensive digital strategy , in close collaboration with the CRM department, improving visits with digital technology.Created robust product positioning and competitive communication strategies, ensuring strong market differentiation.Facilitated the training and upskilling of sales teams, equipping them with the knowledge and tools to effectively promote and sell products, resulting in improved sales performance.

Dakar, Sénégal

Supported the Product Manager in planning and executing marketing campaigns for three product lines (Cardio, Pain, and Oncology) across 15 countries.Conducted market analysis and competitor evaluations to identify brand differentiation opportunities.Led the successful launch of Oxiceb (celecoxib specialty) to enhance market presence.Coordinated promotional activities, including events, public relations, and partnerships.Contributed to the development of marketing materials, including brochures and presentations.

Sénégal

Promoted and sell medical equipment to healthcare facilities, including hospitals, clinics, and laboratories, ensuring tailored solutions to meet their needs.Developed and nurture strong relationships with key decision-makers, offering product demonstrations and delivering expert technical support.Led comprehensive training sessions for healthcare professionals, ensuring correct product usage and maximizing the equipment's effectiveness in medical settings

Master'S Degree In Animal Biology, Populations Genetics, Mention Tbien

Activities and Societies: Association Stop Tonton SaiSai: fight against child sexual abuse Association Tous ensemble pour la.

Master 2 (M2), Management Des Industries Pharmaceutiques Et Technologies Médicales

Master Of Business Administration - Mba, Gestion Et Développement Des Entreprises