Dan Henderson Email and Phone Number
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I've always liked being a jack-of-all-trades across many aspects of life, so a natural draw to brand management was inevitably in the cards. I have a true passion for rolling up the sleeves, digging deep, and breathing life & personality into a brand. And in highly competitive, ever-evolving markets, building a true brand is one of the few ways left to differentiate.In my 10+ years of CPG brand management, I've been fortunate enough to head a variety of brand, both big and small. Success came from building solid, differentiated foundations, squeezing every drop of value from each dollar, and a willingness to push the market's creative limits. This combination of structured vs. do-what-it-takes attitude has led me here: a well rounded marketer who enjoys the challenge of today's competitive landscape.
Slimfast
View- Website:
- slimfast.com
- Employees:
- 70
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Market Insights ManagerSlimfast Nov 2016 - PresentPalm Beach Gardens, FlProudly labeled one of the “data gurus,” I focus my efforts on squeezing every bit of knowledge from our vast supply of syndicated, retailer, and household panel data. Whether it be market trends, competitive measures, distribution opportunities, or simply forecasting and validating assumptions; I work with a team of driven colleagues focused on guiding brand strategy and the search for the ever-elusive silver bullet.
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Private Brand ManagerNational Oak Distributors, Inc. Jul 2014 - May 2016West Palm Beach, Florida AreaThe mission was to drive private brand revenue and category growth for the nation’s largest warehouse distributor of auto body repair products. This began with the definition of the brand value proposition, and construction of the standards/foundation from which to grow. With complete ownership of 400+ SKUs in the product portfolio, my focus was on new product introduction, new customer acquisition and evolution of the promotional strategy. With a large national sales team, I also dedicated time to the continuous education and collaboration with our territory and regional sales managers. -
Marketing/Business ConsultantSelf Employed Nov 2012 - Apr 2014Lake Worth, FlI was fortunate enough to team up with two companies with solid business plans, market offerings, and management looking to take that “next step.” Consulted brand development, market insights, web expansion/revision, defining brand positions & strategies, as well as tactical marketing plan development.
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Brand ManagerWellnext® Oct 2011 - Oct 2012Sunrise, FlWithin a group of five brands of NPI, I managed all marketing, sales, and P/L responsibilities for the company’s digital, DTC brand of herbal nutraceutical & internal cleansing products. I was charged with assimilating this newly acquired brand’s business functions within the IH/NPI framework while concurrently designing and implementing strategy to drive revenue. Reporting to the VP of Marketing, this process began with a complete brand & industry analysis, uncovering clear whitespace for the brand’s success. Upon completion of new product R&D, I saw this role through to a complete 2013 marketing plan, budget and sales forecast.
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Brand ManagerNature'S Earth Products Jan 2005 - Mar 2011West Palm Beach, Florida AreaDeveloped and executed complete annual marketing/media plans for US industry-leading Feline Pine brand of natural cat litters, prior to its sale in March '11. Reporting to the CEO, heavy tactical emphasis was placed on TV/Print advertising, direct mail, package development, social media and retail trade relations/promotions. Overseeing all brand communications and creative, I ensured strategic and tactical continuity across all marketing activities. I was also responsible for the selection and management of marketing firms, media agencies, research houses and internal marketing team. Within my time here, we achieved a 52% increase in sales and a 13% increase in ACV amid a flat category. -
Assistant Brand ManagerNature'S Earth Products Jul 2003 - Dec 2004West Palm Beach, Florida AreaResponsible for execution of promotional and creative projects for all product lines. More specifically involved in media planning, website design, sales analysis, and package art design. In addition, I was involved in all top level decisions related to branding, pricing, advertising, and product development.
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Frequently Asked Questions about Dan Henderson
What company does Dan Henderson work for?
Dan Henderson works for Slimfast
What is Dan Henderson's role at the current company?
Dan Henderson's current role is Market Insights Manager.
What is Dan Henderson's email address?
Dan Henderson's email address is di****@****hoo.com
What is Dan Henderson's direct phone number?
Dan Henderson's direct phone number is +156147*****
What schools did Dan Henderson attend?
Dan Henderson attended Bloomsburg University Of Pennsylvania, Bloomsburg University Of Pennsylvania.
What are some of Dan Henderson's interests?
Dan Henderson has interest in Pretending To Be An Athlete, Outside Of The Office.
What skills is Dan Henderson known for?
Dan Henderson has skills like Advertising, Competitive Analysis, Marketing, Integrated Marketing, Brand Development, Brand Management, Google Adwords, Photoshop, Microsoft Excel, Market Planning, Google Analytics, Facebook Marketing.
Who are Dan Henderson's colleagues?
Dan Henderson's colleagues are Amanda Harris, George Ruthman, Adrian Ashcraft, Rehanna Birbal, Rachelle Zettell, Ashley Martinez, Elizabeth Reed.
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Dan Henderson
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Dan Henderson
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Dan Henderson
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Dan Henderson
New York City Metropolitan Area
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