I've always liked being a jack-of-all-trades across many aspects of life, so a natural draw to brand management was inevitably in the cards. I have a true passion for rolling up the sleeves, digging deep, and breathing life & personality into a brand. And in highly competitive, ever-evolving markets, building a true brand is one of the few ways left to differentiate.In my 10+ years of CPG brand management, I've been fortunate enough to head a variety of brand, both big and small. Success came from building solid, differentiated foundations, squeezing every drop of value from each dollar, and a willingness to push the market's creative limits. This combination of structured vs. do-what-it-takes attitude has led me here: a well rounded marketer who enjoys the challenge of today's competitive landscape.
Listed skills include Advertising, Competitive Analysis, Marketing, Integrated Marketing, and 20 others.