AI SaaS Startup: Designed a crypto landing page and dashboard experience for a SaaS platform in a fast-paced agile environment, resulting in a 76% increase in user satisfactionCollaborative Efforts: Collaborated closely with 2 PMs and 3 developers, creating detailed UI handoff documentation to ensure seamless design implementationData-Driven Decisions: Conducted stakeholder interviews and competitor research to identify gaps and provide strategic recommendations for product improvements, leveraging data and analytics to drive informed design decisionsInfluenced Design Direction: Influenced design direction by systematically identifying user needs, crafting user journeys, presenting innovative solutions, and effectively communicating design decisions to stakeholders

AI-Powered Voice Note App: Designed and developed a cross-platform (iOS, Android) app, leveraging AI to transcribe, expand, and convert voice notes into comprehensive reports and ideas, etc., streamlining the note-taking processDesign System Implementation: Created a comprehensive design system including style guide and component library, covering tokens, fonts, colors, and UI elements, ensuring consistency and accessibility across the platformStakeholder Engagement & Product Vision: Initiated stakeholder interviews and workshops to prioritize MVP features and establish a long-term vision for the appDesign Principles & Best Practices: Conducted extensive secondary research to integrate best design practices and principles into product developmentBusiness Objective Alignment: Leveraged research and data to create wireframes, user flows and prototypes that aligned with business objectives and technical constraints

Tiktok Social Media Growth: Successfully managed the launch and growth of Douyin (TikTok) accounts for businesses, increasing followers by over 20,000. Created viral content that reached millions of views, with a focus on visual storytelling and audience engagementConversion & Retention Strategy: Collaborated with teams to develop digital marketing campaigns that improved conversion and engagement rates. Leveraged data-driven insights to refine designs, enhancing user interaction and increasing long-term retentionBranding & Visual Design: Led various branding and e-commerce projects, designing logos, visual identities, and UI for online platforms. Focused on creating cohesive and engaging brand experiences that resonate with users across multiple touchpointsPitch Decks & Marketing Collateral: Developed visually compelling pitch decks and marketing materials to support business objectives. Ensured that all designs aligned with brand storytelling and provided clarity and engagement in presenting complex ideas

Managed TikTok account, overseeing content creation and social media strategy.