Leading a team of Paid search, Paid Social, Programmatic Display experts and managing multi-channel strategy and optimization process improvement to drive better ROI and client satisfaction.

Led the Paid Search, Programmatic Display and Paid Social teams, and set up cross-channel reporting, performance optimization and team efficiency improvement processes.

Responsible for driving growth for paid media partners across multiple industry verticals. ● Created in-house custom reporting and analysis tools and best practices. ● Mentored team members on account management, optimization and performance analysis best practices.

● Development and execution of paid search strategy for clients across multiple verticals.● Managed team of analysts to manage day to day account performance and optimization efforts. ● Developed in-house tools and scripts for paid account performance optimization

Responsible for setting up SEM strategy, implementation and optimization of clients book of business across multiple verticals.● Managed content editors and analysts to provide SEM strategy and performance optimization for variety of paid search clients. ● Responsible for analyzing, recommending and implementing improvements to meet client ROI/CPA objectives.● Managed and provided SEM strategy for in-house direct CPA deals.

● Management and optimization of all PPC advertising across Google AdWords, Microsoft AdCenter, Yahoo Search Marketing, FaceBook and LinkedIn.● Lowered PPC conversion costs by 50% with the help of advanced closed-loop conversion optimization strategies.● Project managed landing page development and testing, to dramatically improve visit-to-download ratios by 200+%.● Negotiated and successfully executed CPA based advertising campaigns.● Improved first page ranking & share-of-search by 250+%. Led keyword research, website optimization and internal & external link building.● Led development of a metrics driven culture across marketing. Delivered regular actionable marketing reports.

● Built and managed 1,000,000+ keywords PPC campaign using extensive concatenation and other advanced keyword research and development methods.● Managed and monetized multiple lead generation websites. Successfully increased site revenues by 75% in 4 months with strong focus on ROI analysis.● Successfully provided and implemented meaningful web analytics recommendations to improve conversion ratios.● Coordinated virtual projects – managed small in-house team and 12 PPC / SEO Contractors, content writers and graphic designers. Achieved 100% on-time project completion rate.