Klaus Germann Email and Phone Number
Sydney, NSW, AU
Klaus Germann's Location
Sydney, New South Wales, Australia, Australia
Klaus Germann's Contact Details
Klaus Germann work email
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Klaus Germann personal email
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Klaus Germann phone numbers
About Klaus Germann
My background has seen me garner hands on experience in most facets of digital marketing including client service, strategy, media, design, development, data, insights and optimisation. I have extensive experience in the media industry, having co-founded and managed South Africa's largest independent digital media brokerage which sold to a Johannesburg Stock Exchange listed media corporation, Kagiso Media, in 2010. I founded the Digital Media Strat/Plan/Buy/Optimise business unit within Hellocomputer (IPG), one of South Africa's leading full service digital marketing agencies. This very fast growing business unit quickly garnered the trust of a number of market leading global and local brands including Samsung, Toyota, Pernod Ricard, Sun International and South African Tourism to mention a few.2016 saw me make the big jump to Australia, where today I head up Strategy & Planning @ Resolution Digital and work across a portfolio of clients ranging from major global brands to fast growing independent Australian businesses.At Resolution my strategic functions extend well beyond media and into our products, frameworks and brand as a whole. My passion for brand has seen me have oversight of our brand repositions and visual style through to marketing as a whole. I am an entrepreneurially spirited go getter that is passionate about everything digital!
Klaus Germann's Current Company Details
Klaus Germann Work Experience Details
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National Head Of TransformationHearts & Science AustraliaSydney, Nsw, Au
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General Manger - EvolutionResolution Digital Oct 2022 - PresentAustraliaApplying nearly three decades of hands-on experience across marketing, media and related technologies to help businesses evolve in the face of constant change. -
National Head Of Strategy & PlanningResolution Digital Jan 2020 - PresentSydney, AustraliaTackling challenges, building solutions, growing business - our clients, and our own!
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Director - Strategy & DevelopmentResolution Australia Jul 2016 - Jan 2020Sydney, AustraliaDelivering hard working digital marketing strategies that are anchored in data and consumer centric thinking with a good dose of behavioural economics considered in the mix.
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Account Director (Seo)Resolution Australia Apr 2016 - Jul 2016Sydney, AustraliaLed the Unilever Search Engine Optimisation specialist business unit within Resolution.Worked with a very talented team of 5 technical SEO specialists executing SEO related tasks for 12 Unilever brands including OMO, Lynx, Continental, Rexona, Dove and more.Key achievements included justifying sizeable investment in SEO scope of work to brand managers and getting signatures that had alluded my predecessors. Resulting on payment for three months of work already executed on risk as well as approval on all forward plans for the year.Worked closely with Phd team and compiled and presented SEO specific educational material to the Unilever teams as part of a media induction program to brand and marketing teams at Unilever.
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Co-FounderCarla Maxine Jewellery Jun 2014 - PresentAustralia
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Wanderer Of The CapeFunemployed Mar 2016 - Apr 2016Cape Town Area, South AfricaMini sabbatical before heading to new lands. -
Digital Media DirectorHellocomputer Nov 2013 - Feb 2016Cape Town Area, South AfricaMy strong background in media and performance marketing led me to introduce digital media strategy and planning to Hellocomputer whilst in my role as Account Director. This was very well received by our clients who have seen dramatic improvements in campaign outcomes.Having the greatest amount of experience in SEO, SEM, Analytics and Media in the agency my current role sees me playing a part in strategy, implementation, analysis and optimisation across all of our clients.In my role I have been tasked to build on the successes in media by extending the agencies service offering I planned and launched the Hellomedia offering which has won over a number of key clients for the agency. I am responsible for all aspects of the business unit ranging from media and implementation partner negotiations and SLA’s to developing sales collateral and selling our service into existing and new clients.I manage all aspects of my team which grew 200% in 2015 with total billings growing a staggering 500%. In a very short period of time we have landed a number of major clients and delivered remarkable results for these clients.I continue to play a critical role in the agencies pitch team.I regularly meet with key clients such as Toyota, Sun International and Pernod Ricard to talk through insights garnered from current activity as well as trends in digital marketing and the evolution of their marketing as a whole with the aim of developing them into market leaders.- Media owner and Publisher SLA negotiations - Plan, package and sell Hellomedia- Media strategy, analysis, optimisation & reporting- Key client engagements - In-house training for core team and agency as a whole- Cost Estimates and rate negotiations- Develop strategic and operating frameworks for media, analytics and SEO- Identify and test emerging trends and technologies- Financial tracking and management (with finance team)- Ongoing agency education -
Account Director/Digital Media SpecialistHellocomputer May 2012 - Nov 2013Cape Town Area, South AfricaHaving decided to move back to the more creative side of the marketing world I approached Hellocomputer and joined the company as an Account Director.My core mandate was to bring stability to the Pernod Ricard client portfolio, developing trust thereby allowing more creative license and increased revenue by unlocking more of this clients brands to Hellocomputer. In my time as AD the account grew over 300% and today Pernod Ricard is one of the agencies biggest and most diverse clients in terms of agency services in use.I also managed a number of other key accounts and sought new business. I successfully landed the Social Media launch and ongoing management of one of South Africa’s largest financial institutions, Old Mutual.Whilst fulfilling my AD functions I introduced media planning and buying to Hellocomputer which led to my current role as Digital Media Director.I started to and continue to play a key role in the agencies “A team” which is the core team that respond to RFP’s and pitches as I bring the to the table media strategy which leads to the conversation of projected outcomes.- Manage all aspects of client relationship and service- Develop strategic briefs for the agency- Raise Cost Estimates in conjunction with Project Managers and negotiating with clients.- Efficient brief in, kick off & overseeing of projects- Develop my client service team- Lead ideation sessions relative to briefs- Drive integrated services agenda - Compile Post Campaign Analysis with Insights- Develop digital marketing strategies for key clients in response to briefs and sell in solutions- Developed courseware and facilitated in house digital education and Google Analytics training for FB and Hellocomputer
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Marketing ManagerThe Nest Drakensberg Resort Hotel & Conference Centre Jul 1997 - Jan 2016Central Drakensberg, Winterton, Kwa-Zulu NatalFrom the hotels very first website in the 1990's to its complete eMarketing of today I have managed all digital marketing of the hotel in the form of websites, mailers and social media etc.I have also managed the consultation with online reservations partners and rating services.Ongoing management of:- Paid Search- Digital Direct Marketing- Design- Development (Front end & CMS integration) 2-3 yr rebuilds
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Co-FounderSa Cut Diamonds Jun 2006 - Dec 2014Cape Town, Western Cape, South AfricaConceived SACutDiamonds.com as a joint venture with a diamond polishing operator. SA Cut Diamonds made wholesale diamond purchase available as a bespoke online service backed by real world consultations to aid prospective buyers with advice and to afford them an opportunity to see our quality diamonds in person.
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Digital Media Specialist & Portfolio ManagerKagiso Media Jul 2010 - May 2012Having sold Internet AdSales to Kagiso Media, which had won the exclusive representation rights of Microsoft’s digital media in Africa, I was mandated to assist in developing and launching DigitalMark the companies digital media sales division.The existing business (RadMark) was purely focused on traditional media. I took the lead in developing business documents and processes that related specifically to digital media these included Terms & Conditions, Media Schedules as well as sales and traffic team up-skilling.As niche media Portfolio Manager I continued to manager media owner partner relationships, negotiate representation agreements and compile sales collateral for our sales teams.As Coastal Sales Manager I managed the regional sales team and used available data such as AdEx to identify and engage high value prospect clients.My personal sales figures matched that of the top agent in Johannesburg (excluding online gambling) which was a great achievement.ROLES & RESPONSABILITIES- Identify and negotiate partnerships with niche media titles- Compile niche media title sales decks- Media monetisation and pricing strategy- Manage key agency relationships and sell in digital media solutions- Recruit and Manage Coastal Sales team- Identify, solicit and manage key accounts- Develop key account plans and track sales progress- Develop client specific media solutions, and compile and present associated presentations- Drive innovation in the business -
CeoInternet Adsales Jun 2008 - Aug 2010Cape Town Area, South AfricaI played an integral role in the founding and marketing of Internet AdSales (IAS) prior to joining the company on a full time basis.As CEO I managed all aspects of the business including identifying, engaging and negotiation deals with both media owners (Suppliers) and Advertisers (Customers).At the time of joining IAS was facing numerous challenges that main one being a stagnant sales team resulting in revenue issues. I implemented new systems and performance appraisals which quickly sifted out the resources that were not adding value. On the marketing front I authored a monthly mailer amongst numerous other initiatives which increased awareness and sales.I began investigating the setup of a premium self service ad network and engaged with DoubleClick. It fast became apparent that we would need a considerable amount more scale to successfully launch the countries first premium programmatic network.As a result I sought opportunities to merge or sell to a larger media house. This resulted in the selling of IAS to Kagiso Media with a down line revenue share agreement.- Identify and negotiate partnerships with Media Owners (Suppliers)- Identify, engage, package and sell solutions to Advertisers/Agencies (Customers)- Media monetisation and pricing strategy- Recruit and Manage sales team- Oversee financial management (Restructured)- Develop Marketing collateral (designed and dev most)- Contract and sale negotiations and agreements- CTO – from connectivity and cloud based mail to Ad Server tech stack -
Managing Director / FounderGadzira New Media Jan 2004 - Jun 2010Cape Town Area, South AfricaDemand for digital marketing increased and my entrepreneurial spirit was acknowledged by the similarly spirited owner of AdMakers and we formed Gadzira New Media.I wore numerous hats managing the business and selling solutions whilst still getting my hands dirty in Photoshop and Dreamweaver. I recruited and managed a team of talented individuals to form a solid agency offering. Gadzira New Media specialised in high end property marketing and won numerous International Property Awards for outstanding online marketing.The company also serviced General Motors South Africa Retail Marketing and Cape Peninsula University of Technology and a number of other great clients.Gadzira– Shona (Zimbabwean) native language for “To Create”Key roles:- Hybrid Creative and Technical Director- General Management functions including HR, Training, Financials, Sales etc.- Graphic Design- Front-end & basic back-end development- Digital strategy- Sales- Client Service -
It Manager & Digital HeadAdmakers International Dec 2002 - May 2009Cape Town Area, South AfricaAfter a number of contract projects with AdMakers I was approached to join the agency to oversee all IT management and procurement functions as well as add web design and development related services to the agencies portfolio of services.In my time at AdMakers I modernised the network infrastructure to Gigabit and moved the agency from tape & CD backups to a central Apple Xserve & Raid 5 File server configuration. I also oversaw the IT related procurement and management of the more than seven companies that fell under AdMakers.My role as Digital Head initially saw me design and developed a websites and digital marketing collateral for the agencies clients and later build a team as demand for digital marketing grew.Ultimately the digital marketing services division split off into a independent business, Gadzira New Media, which I co-owned with the owner of AdMakers International.Sat on Exco from 2003- IT Procurement- IT Administration and modernisation of systems- Digital department launch and growth -
It DirectorAdmakers International Dec 2002 - May 2009Managed all IT procurement and infrasturcture management for AdMakers and associated companies.
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Managing Director/OwnerIndalo New Media Jul 1996 - Jun 2002Cape Town Area, South AfricaIndalo New Media was an ambitious take on the digital world in the very early stages of the internet in South Africa when I was just 16 years of age.Having self taught myself the basics of design and website development I built my first commercial website for my father’s business and went on to market Indalo to nearby businesses.I soon had a number of retained local clients including Hylton Ross (Cape Towns largest tour bus operator), Dogon Gavrill (Premium Atlantic Seaboard Realtors).I sought international outsource work and connected with Pixelon Design in New York for whom Indalo Interactive worked on over 20 projects ranging from logo design to eCommerce website development.One key project we Indalo developed was a online medical practitioner portal that included chat rooms and forums that functioned as a information sharing solution for African Medical practitioners who lacked training and resources. This project was initiated by The university of Cape Town’s Biomedical Engineering department and was funded by the United Kingdom Health Organisation Indalo – isiXhosa (South African) native language for “To Create”Key Roles & Responsibilities:- Sales- Project management- Financial Management- HR functions including sourcing of talent- Liaising and managing client relationships- Design -Front end development
Klaus Germann Skills
Digital Marketing
Digital Strategy
Online Advertising
Digital Media
Marketing Strategy
Advertising
Online Marketing
Sem
E Commerce
Social Media
Seo
Marketing
Website Development
Product Marketing
Strategy
Crm
Web Marketing
Advertising Sales
Public Relations
Digital Communication Strategy
Key Account Management
Web Design
New Media
New Business Development
Search Engine Optimization
Search Engine Marketing
Emerging Media Strategy
Webmaster Services
Customer Relationship Management
Digital Media Sales
Website Management
Management
Social Media Marketing
Business Intelligence
Frequently Asked Questions about Klaus Germann
What company does Klaus Germann work for?
Klaus Germann works for Hearts & Science Australia
What is Klaus Germann's role at the current company?
Klaus Germann's current role is National Head of Transformation.
What is Klaus Germann's email address?
Klaus Germann's email address is kl****@****s.co.za
What is Klaus Germann's direct phone number?
Klaus Germann's direct phone number is +27 21 404*****
What are some of Klaus Germann's interests?
Klaus Germann has interest in Social Services, Children, Environment.
What skills is Klaus Germann known for?
Klaus Germann has skills like Digital Marketing, Digital Strategy, Online Advertising, Digital Media, Marketing Strategy, Advertising, Online Marketing, Sem, E Commerce, Social Media, Seo, Marketing.
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Klaus Germann
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