About Me:► An honest, organised, methodical, experienced IT and Business professional with a proven track record in successfully developing customer data led SME’s from the ground up.► 30+ year Business Management experience in IT, Data Management, Data Processing and Data Analytics- Marketing and Business Management experience with a broad and complementary skill-set. - Business Management (Business Strategy, Planning, Development & Growth)- Funding & Accounting, IT & Software Development, People Management, Lean/Agile, Legal)- Business Sales and Marketing (Personal Sales, Team Management, Branding)- Data Management (DB Management, ETL, Cleansing, Enhancement, Compliance, CRM, GIS) - Analytics (Profiling, Segmentation, Testing, User Testing, Competitor, Keyword, Ads)- Optimisation (SEO, Link Building, Google Analytics/Tag Manager)- Digital Campaign Management (Marketing Automation, Social Media, Content, Ads, Email)- Website (Monetisation, Design, Build, Manage, Hosting)- Digital Management (Evaluation, Strategy, Agile Processes, Digital Recruitment)► 3 decades of Sales and Sales Management experience. Experience of many CRM systems as well as selling concepts and ideas to investors, clients, prospects ► A strong advocate of using data with the aim of conducting 1:1 marketing by identifying and targeting prospects and customers with the right product at the right time with right offer through their preferred channel by successfully implementing marketing initiatives across a range of Digital Marketing channels.► Optimise marketing spend by using lean techniques to continual refine and improve Digital Marketing tactics using controlled testing and performance measurement across each stage of the sales funnel and across the range of customer personas.► Experience in completing business MBOs, acquisitions and sales. Negotiated funding with VC's, investors and other financial institutes. A selection of companies I've worked on behalf of (see document below for more)► Financial Services - Cheshire Building Society, Nat West Registrars, Scottish Widows► Mail Order - Plumbs, JD Williams► Leisure - Everton FC, Co Op Travelcare, Pontins► Miscellaneous - PC Business World, Trutex, Staples, Success Resources► SMEs - Many SME’s with 1 up to 30 employees