Catalina Leahu, Dip Digm, Acim Email & Phone Number

London, United Kingdom

Working within the Looked After Children and Permanency service at Brent Council to raise awareness about fostering in the local area and recruit foster carers. So far in this role I have:- designed and implemented the digital marketing strategy for 2019-2020 and 2020-2021- led the rebranding campaign and turned Brent Fostering into a fresh and friendly-looking foster care recruitment service aimed at Brent's adult population- created and implemented the Covid-19 communications strategy, which gathered a record number of fostering applications- organised and promoted over 20 digital formation events which have been receiving increased attention from prospective foster parents for the last 12 months- redesigned the website to enhance CX- led the ideation and content creation processes and turned the fostering website into a knowledge hub for prospective carers. I have also created customised reports in GA to track the success of our content, which counts for 50% of website traffic- updated the social media strategy, which resulted in a spike in the number of followers and engagement- ran successful paid campaigns on Facebook, Instagram and Twitter, which raised the profile of Brent Fostering locally and increased residents' awareness of foster care- created a YouTube channel populated with a host of in-house videos on all aspects of fostering- created marketing collateral for internal and external events- launched the organisation's Instagram channel to network with other key accounts in Brent and with local followers- worked closely with the communications department to run borough-wide campaigns- leveraged the internal communication channels to raise the profile of fostering within Brent Council and encourage employees to support fostering recruitment- acted as a community manager and led on a digital transformation project to replace email communications with a shared point platform- provided digital training to team members and foster carers

Reading, United Kingdom

• Engaging with the student community through creative audiovisual and written content across a range of channels: Facebook, Twitter, LinkedIn, the Careers Blog, weekly targeted newsletters.• Achieved prominent brand awareness by increasing the number of Facebook followers using only owned social media tactics. • Repurposed the Careers Blog following an intensive content creation campaign which resulted in an increase in the number of new and returning visitors and collaboration agreements with guest writers. • Keeping the brand recognisable and coherent across platforms.• Made the Careers and Placement Fair #UoRCPfair17 a trending topic on Twitter through owned social media means. • Improved the newsletter delivery process to facilitate data collection and analysis for future planning.

Brussels Area, Belgium

• Successfully engaging with over 100 regional ambassadors spread across the EU, through social media, e-mail campaigns, monthly newsletters and live webminars. • Planning and implementation of successful marketing communications.• Using my image and video-editing skills to create audiovisual content in line with the brand guidelines.• Keeping the brand recognizable and coherent across platforms. • Creating #yraXmasFridge campaign to promote Regional flavours initiative, engage the community of regional representatives and attract new business partners to grow this initiative.

• Supporting the Communications Manager to create a holistic digital presence.• Increasing brand awareness through bespoke digital communications strategies which included e-mail marketing, social media, website management, content creation for the blog. • Concept development and implementation of event promotion ideas to ensure brand visibility at non-formal education events.• Raised the number of subscribers to the newsletter by 10% in 6 months.

București, România

• Increasing brand awareness by delivering outstanding customer experience at non-formal education festivals and not-for-profit fairs. • Concept development and creative idea generation to engage with the youth community. • B2B communications.

București, România

• Supporting and contributing ideas in the planning process of ad campaigns, developing concepts, writing copy and managing stakeholders’ social media channels. • Creating an online ad campaign to promote the summer deals from a big mobile services provider in Romania.

București, România

• Had my first radio commercial created after my proposition was skimmed off by the client from a selection of ideas generated by senior copywriters. • Concept development, ATL and BTL ad campaigns, strategic planning, copywriting, social media management.

Master’S Degree, Advertising

I learned from experienced marketers and advertising professionals how to get ahead in the communications industry.

Bachelor'S Degree, Audiovisual Communication, Screenwriting, Advertising, New Media

Activities and Societies: Shooting short movies, writing screenplays, volunteering at film festivalsI was taught by the best.