Devender Kumar
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Devender Kumar Email & Phone Number

Senior Manager Performance Marketing at HT Labs
Location: Gurgaon, Haryana, India 12 work roles 2 schools
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Current company
Role
Senior Manager Performance Marketing
Location
Gurgaon, Haryana, India
Company size

Who is Devender Kumar? Overview

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Quick answer

Devender Kumar is listed as Senior Manager Performance Marketing at HT Labs, a company with 90 employees, based in Gurgaon, Haryana, India. AeroLeads shows a matched LinkedIn profile for Devender Kumar.

Devender Kumar previously worked as Senior Manager - Performance Marketing at Gradright Inc. and Head - Performance Marketing at Bisdesk. Devender Kumar holds Master'S, Business Administration; Management from University Of Aberdeen.

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Email format at HT Labs

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HT Labs

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Profile bio

About Devender Kumar

As a seasoned performance marketer with over a decade of experience, I have a proven track record of driving measurable results for my clients. With a deep understanding of data-driven marketing strategies and a passion for optimization, I have helped businesses of all sizes achieve their growth goals.I specialize in developing and executing targeted campaigns that deliver maximum ROI, utilizing a variety of channels including paid search, social media advertising, email marketing, and more. My expertise also extends to web analytics, conversion rate optimization, and A/B testing, which allows me to continuously refine and improve my marketing efforts.In my current role as Sr Manager Performance Marketing, I lead a talented team of marketers in delivering innovative and effective campaigns for our clients. I am always looking for new opportunities to push the boundaries of what is possible in digital marketing, and I am excited to connect with like-minded professionals on LinkedIn.

Current workplace

Devender Kumar's current company

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HT Labs
Ht Labs
Senior Manager Performance Marketing
Gurugram, HR, IN
Employees
90
AeroLeads page
12 roles

Devender Kumar work experience

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Senior Manager Performance Marketing

Gurugram, HR, IN

Senior Manager - Performance Marketing

Current

Gurugram, Haryana, India

- Achieved 58% Reduction in CPA using tageted LinkedIn campaigns.- Increased Organic Traffic from 0 to 900 user per day in 6 Months through optimized SEO campaigns.- Achieved a 150% ROI on the SelectRight product campaign.- Exceeded quarterly revenue targets by 20%.

Jul 2023 - Present

Head - Performance Marketing

Dubai, United Arab Emirates

- 2X user base in a year through effective marketing strategies.- Significantly reduced customer acquisition costs through optimized advertising.- Increased website lead generation by 2.5x through landing page improvements.- Created a new organic channel by leveraging Google Business Listings.- Surpassed Google Ads industry benchmarks for cost per click.

Nov 2022 - Jul 2023

Head Of Digital Marketing

Gurgaon, India

- Reduced cost of acquisition by 57% in Google search ads, through restructuring of campaigns, in two months.- Reduced CPL by 33% in native ad platforms via optimization in the funnel from Ad impressions to Lead submission.- Improved conversion rate of the landing page by ~25% via optimizations in user’s onboarding flow.- Started a new line of business for.

Jan 2020 - Nov 2022

Digital Marketing Specialist

Gurgaon, India

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Build and maintain social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based.

Jul 2019 - Jan 2020

Digital Marketing Manager

Gurgaon, India

Jul 2018 - Jul 2019

Assistant Marketing Manager

Gurgaon, India

- Planned and executed marketing campaigns, emails and Adwords.- Created process for Database mining and verification for Emails.- Planned, executed, and measured experiments and conversion tests. - Provided thought leadership and perspective for adoption where needed. - Developed Email campaigns targeted to the US to drive consumer engagement and brand.

May 2016 - Jul 2018

Assistant Manager Marketing

Gurgaon, India

- Responsible for all the marketing activities for B2B business.- Managed online marketing channels like Social Media and EDMs.- Responsible for leads generated through social media and EDMs.- Created online display campaigns for B2B clients on website.- Managed communication on Social media platforms like Twitter, Facebook, LinkedIn on day to day basis..

Jun 2015 - Mar 2016

Relationship Manager

Gurgaon

- Improved the overall Merchant relationship, delivering reliable administrative support and customer service- Acknowledged Merchants promptly and treating them in a courteous manner- Found out what information, products or services the merchant requires to meet his/her needs,- Managed the portfolio of the client and assist them for cross sales and up.

Jun 2014 - Jun 2015

Business Development Executive

Gurgaon, Haryana, India

- Played an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients.- Responsible for the development and achievement of sales through the direct sales channel.- Focused on growing and developing existing clients, together with generating new business.- Tracked daily operations, attending marketing and.

Sep 2011 - Jun 2014

Sales Executive Part-Time

Aberdeen, United Kingdom

Pre sales and post sales assistance to the customers.Assistance about new phones and upcoming offers to the prospective customers.Selling phones and postpaid plans.

May 2010 - Feb 2011

Customer Service Representative

Aberdeen, United Kingdom

May 2010 - Feb 2011
2 education records

Devender Kumar education

Master'S, Business Administration; Management

Activities and Societies: Critical Study Paper on Joint Ventures in IndiaModules: Strategic Marketing, Leadership and Decision Making.

Bachelor Of Science (B.S.), Biotechnology, A+

Activities and Societies: Won Inter college badminton championship. Runner Up in Inter university chess tournament. Won Inter college.

FAQ

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What company does Devender Kumar work for?

Devender Kumar works for HT Labs.

What is Devender Kumar's role at HT Labs?

Devender Kumar is listed as Senior Manager Performance Marketing at HT Labs.

Where is Devender Kumar based?

Devender Kumar is based in Gurgaon, Haryana, India while working with HT Labs.

What companies has Devender Kumar worked for?

Devender Kumar has worked for Ht Labs, Gradright Inc., Bisdesk, Qdesq, and Scientity Design Innovations.

How can I contact Devender Kumar?

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What schools did Devender Kumar attend?

Devender Kumar holds Master'S, Business Administration; Management from University Of Aberdeen.

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