David Morin Email and Phone Number
A people-focused leader experienced in developing high-performing teams that meet their professional and organizational goals. A thought-leading digital marketer and fundraiser with a track-record of developing sector-leading digital experiences and products, identifying and responding to challenges and opportunities. Experienced in managing close to $600,000 in media spend and generating $2.5M in revenue per year. 15 years of digital product experience in the non-profit sector.
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Director Of Integrated Fundraising And MarketingIfcj Canada May 2024 - PresentToronto, CaOur Vision: That Christians and Jews would reverse their 2,000-year history of discord and replace it with a relationship marked by dialogue, better understanding, respect, fellowship, and active cooperation on issues of shared concern.๐๐ถ๐ฟ๐ฒ๐ฐ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ฒ ๐๐๐ป๐ฑ๐ฟ๐ฎ๐ถ๐๐ถ๐ป๐ดโข Develop and execute integrated fundraising strategies across multiple channels: web, email, direct mail, social media, radio, and television and ensure all KPIs are met.โข Develop annual plans and provide monthly and quarterly reporting on channel performance.๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐โข Define and enhance IFCJ Canadaโs brand and its impact on current and potential donors.โข Develop marketing and communications strategy plans.๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ฎ๐ป๐ฑ ๐ข๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐โข Assist in the development and management of the annual budget.โข Ensure department strategies support and align with organizational strategic plan.โข Develop, lead and mentor high performing teams through effective collaboration and communication. -
Board Member (Chair, Fundraising Committee)Huntington Society Of Canada Nov 2023 - PresentWaterloo, On, CaServing on the Board of Directors for HSC, a charitable organization that raises funds for research, counselling, and other support services for individuals affected by Huntington's Disease (HD). Envisioning and working towards a world free of HD.Honoured to be serving as Chair of the Fundraising Committee. -
Senior Digital Fundraising StrategistBlue North Strategies Mar 2021 - Apr 2024Guelph, Ontario, Caโข Manage media budget of $600,000 per year across multiple clientsโข Responsible for raising more than $2.5M in 2023 across various digital sourcesโข Provide strategic digital support for clients across the sectorโข Strategic multi-platform campaign direction including email, automation, social media, search, grant, and SMS.โข Defined testing strategies for: Digital ads, email marketing, audience definitions, journey variations, and creative and copy tests.โข Responsible for strategic design of various campaign types including: Single gift fundraising, Monthly donor conversion and acquisition, New donor acquisition, Lapsed donor win-back, and Lead generation campaigns.โข Reported on and advised on continual testing and optimization of digital products and programs.โข Responsible for platform recommendations and new platform testing.โข Design and execute loyalty-building webinars.โข Consult on UX strategies and checkout optimization โข inspired fundraisers from charities across the sector to think bigger about their digital fundraising possibilities.โข Advised on digital support for direct mail campaigns.โข Provide leadership to other strategists, and strategic guidance to copy writers, designers, and email specialists. -
Co-FounderMythroll Armory Mar 2020 - Apr 2024Bringing ideas to like and launching them through Kickstarter.Product ideation, prototyping, and global fulfilment of physical accessories for the tabletop gaming industry. Successfully raised $720,000 for new product development with a proven method for reliably raising $100,000+ for new product development within two week campaigns.Oversaw product design, packaging design, customer service, and global fulfilment of thousands of orders around the world.
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PresidentDigital Carrots Mar 2016 - Dec 2020We provide strategic recommendations for revenue growth across a range of industries. We help to take your business objectives and effectively translate them across channels, measuring, analyzing, and improving results.Through thorough User Experience Design including Funnel Optimization, we help ensure that your customers can easily do what they want while guiding their experience towards what you want. We develop solutions that remove barriers and enable successes.Through SEO & SEM, we have seen incredible organic traffic growth for various clients that have delivered an incredible RIO. We can walk you through the necessary site structure changes and content writing strategies, including content marketing techniques, to ensure your potential customers find you.We have developed and grown client social media channels and effectively monetized them while. We can help you define goals and measure the success of your channels. After all, your social media services are not likely intended to be a public service and you need to know how they're making you money. If they are intended to be a public service, we'll make sure the right people are getting your message.
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Director, Mass Donor DevelopmentCrossroads Christian Communications Inc. Sep 2019 - Aug 2020Burlington, Ontario, CaLead the creation of donor journeys for new single and monthly donors, existing donors, lapsed donors, and at-risk donors.Lead the design and execution of omnichannel fundraising strategies including direct mail, online, email, long-form on-air broadcast, and outbound calling.Responsible for new donor acquisition strategies across multiple channels, donor retention strategies for existing donors, and recapturing strategies for lapsed or at risk donors.Implemented enhanced measurements and testing strategies across channels to improve product and communication effectiveness.Lead a team of talented coordinators and specialists through their own professional growth and success, as well as the growth and success of the organization. -
Senior Manager, Mass Donor DevelopmentCrossroads Christian Communications Inc. Dec 2018 - Aug 2019Burlington, Ontario, Ca -
Digital Design And User Experience SpecialistWorld Vision Canada Nov 2014 - Sep 2018Mississauga, On, CaResponsible for assisting with the development, and overseeing the integration, of digital experience strategies, digital experience standards, industry best practices and usability standards within the digital properties and communications designed for use by new and current sponsors. This includes the authenticated pages and web applications primarily within MyWorldVision and Connecting with Communities as well as stand-alone landing pages supporting the sponsor journey.Also responsible to act as the key project partner and liaison between Supporter Experience and the internal Technology and Innovation team as well as any outside consultants and agencies hired to assist with the design and execution of digital assets in support of projects under Supporter Experience. -
Manager, Digital User Experience DesignWorld Vision Canada May 2016 - Feb 2017Mississauga, On, CaResponsible for leading and overseeing the integration of digital experience strategies, digital experience standards, industry best practices, and usability standards within the digital properties and communications designed for use by new and current sponsors. This includes email, the authenticated pages of My World Vision, and Connecting with Communities, as well as stand-alone fundraising and landing pages in support of the sponsor's journey.Key project partner and liaison between business partners, internal Technology and Innovation team, and outside consultants and agencies hired to assist with the design and execution of digital assets and communications, in support of projects under Supporter Experience.Manage the design, development, and efficient execution of World Vision Canada's supporter-facing emails. -
Front End DeveloperThrillworks May 2014 - Nov 2014Greater Toronto Area, Ontario, CaProduce standards-compliant, accessible code for a variety of CMS solutions or flat sites.Coding of CSS, JavaScript, jQuery, HTML/5, and occasionally PHP.Quoting of jobs and keep detailed records of time management while working on multiple projects.Recommendation of frameworks, plugins, and other solutions.Work with back end team, project managers, creative, and content teams to bring projects to completion.Organized Bocce tournament. This was very important. References available. -
Web DeveloperWorld Vision Canada Apr 2008 - May 2014Mississauga, On, CaDevelop landing pages and websites based on designs provided by agencies or internal designers. Work with project coordinators, clients, agencies and other developers to modify existing sites, update content or make recommendations of possible improvements. Cross-train coworkers on the latest web technology trends and techniques in order to improve our products. Integration of Google Analytics or Web Trends tracking code including page view and action tracking. -
Productions ManagerArtech Communications Inc. Feb 2006 - Apr 2008Technical event production manager for shows across Canada.Design and implementation of audio, lighting, staging and video systems for various productions ranging from small church events, outdoor concerts, Kingswood Theatre Canada's Wonderland, and various arenas from Hershey Centre to Air Canada Centre.Responsible for technical design, staffing, and venue and client relations.
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Systems TechnicianBliss Technologies Sep 2004 - Feb 2006CaSupport of office network infrastructure and systems including Unix, Apple, and Windows desktops and servers. Other tasks included Cisco systems management, VoIP system setup, vehicle asset GPS tracking systems, and hosting solutions. -
Systems AdministratorSilverbirch Studios 2002 - 2004Toronto, Ontario, CaDesign, build, configure, and administrate an environment of Linux (Redhat, Fedora) web and email servers.Manage mixed network of MacOS, Windows, and Linux workstations.Configuration and administration of PBX.
David Morin Education Details
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Humber CollegeMultimedia Design & Production -
Computer Technology InstituteMicrosoft And Cisco Network Administration Certifications
Frequently Asked Questions about David Morin
What company does David Morin work for?
David Morin works for Ifcj Canada
What is David Morin's role at the current company?
David Morin's current role is Fundraising Leader | Board Member | Entrepreneur.
What schools did David Morin attend?
David Morin attended Humber College, Computer Technology Institute.
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