Greg Whelan

Greg Whelan Email and Phone Number

Innovator-eCommerce Leader-Technology Opportunist @ WAC Lighting
Greg Whelan's Location
Flemington, New Jersey, United States, United States
Greg Whelan's Contact Details

Greg Whelan work email

Greg Whelan personal email

About Greg Whelan

A data-driven Customer Experience professional, passionate about eCommerce and Digital Marketing and the technology that drives them.With over 15 years of evolving roles in eCommerce, my strengths lie in doing more with less, getting the best out of People, and challenging the status quo with creative solutions and innovation. Of course, the inevitable mistakes made along the way have been great learning opportunities and from them, I have developed a healthy appreciation for keeping an open mind and leveraging any and all available resources to set the best approach.With this mindset, I have an outstanding track record in the design and execution of integrated digital marketing strategies and cross-channel acquisition marketing programs that seamlessly integrate with the user's experience along the conversion funnel, driving revenue and positive ROI. And being passionate about the creative use of technology and analytics with an in-depth knowledge of data strategy means I don't do anything without a sound foundation, plan and performance expectation.Core Competencies:• Integrated Marketing Strategy - Holistic Digital -> Traditional - Omni-channel - Cross device• P&L Development & Management - Sales & NOI Forecasting• Conversion Rate Optimization - UX/UI: Design, Usability & Testing - Mobile Strategy• Business Intelligence & Analytics• Customer Acquisition & Retention - SEO, SEM, Social and Retargeting - CRM/Email Strategies• Product Merchandising - Front End Placement - Back End Catalog & Taxonomy - Marketplaces• Platform development & Integration, Agile approach • Vendor/Partner Management• Sales, Service and Fulfillment

Greg Whelan's Current Company Details
WAC Lighting

Wac Lighting

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Innovator-eCommerce Leader-Technology Opportunist
Greg Whelan Work Experience Details
  • Wac Lighting
    Associate Director Of Business Development, Ecommerce
    Wac Lighting Dec 2021 - Present
    Port Washington, New York, Us
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  • Industry Sync, Llc
    Coo
    Industry Sync, Llc Dec 2017 - Dec 2021
    Getting a digital consumer's first impression is expensive, can you afford to lose it with poor content?Every online retailer has their own way of doing things and as they become increasingly sophisticated, the onus is on the Manufacturer/Supplier to do more, provide more or get pushed to the back of the merchandising priority queue. Covid has shown, status quo simply does not align with any ecommerce growth strategy, so why do so many Manufacturers think 'same old same old' will sell more product?“The definition of insanity is doing the same thing over and over again and expecting different results.”Of course, there are options available, buy in-house and expensive PIMs or retain equally expensive full service Agencies that get up to 10% commission, or just expect your people to make it better (but don't provide the resources to do it). At IndustrySync, we provide the technical solution, challenge the full service price tag model, and provide industry expertise with premium white glove content services. We not only take all the busy work off our Client's plates but we handle every single request or requirement the online retailers throw at us, while optimizing your product content for their platforms. We are a straightforward PaaS (Platform as a Service) provider with a monthly commission based pay structure. Onboarding is easy and we already work with most of your online Distributors. Our multi-tenancy platform hosts all your content (data, copy, assets), where we clean, normalize, and customize the outputs to any spec, any platform, any time. Go to www.industrysync.com to learn more.
  • Bouncex
    Director Of Client Success At Bounce Exchange
    Bouncex Jan 2017 - Dec 2017
    "Click, whirr...", Robert Caldini's description of the brain's automated triggered response. Simply put, certain situations trigger automated responses that pre-suade you to a desired outcome.Bounce Exchange leverages user data and onsite behavior to improve a website's performance, pre-suading the visitor to move to the next objective and eventually, make the commitment: to subscribe, to learn more, to sign up, or to buy. With conversion rates always under pressure, adding this level of targeting and sophistication to your online channel will improve your visitor experience and grow revenue, period.B2C -> Identification + List Growth -> Intent Driven CRO -> Increase Conversions/Subscriptions -> Positive ROS!B2B -> Identification + List Growth -> Intent Driven Lead Gen -> Increase Acquisitions -> Lower CPA!We predict what your visitors need in real time to convert at a higher rate. Our advanced behavioral automation guides them down the conversion funnel based on their unique action pathways.
  • 1800Lighting.Com
    Director, Digital & Ecommerce
    1800Lighting.Com May 2012 - Dec 2016
    Boca Raton, Fl, Us
    An SMB omni-channel retailer, 1-800Lighting and 1-800LightingPro are the digital showrooms for Capitol Lighting, a traditional premium lighting and decor retailer with brick and mortar showrooms in NJ and FL. My responsibilities included:• Member of SLT; all planning, forecasting, analysis and business strategy for the online business• Developed and managed P&L for eCommerce & Digital Marketing• Direction and management of Email, SEM, SEO, Affiliate, Social and Retargeting channels• eCommerce operations including Contact Center Sales, Customer Experience and Fulfillment• Direction and management of systems & platform development, including UX and Testing• Establishing and maintaining business relationships with agencies, partners and vendor/suppliers• Thought leader for the Digital User Experience at Capitol Lighting and our omni-channel operations• The coaching and development of 5 direct reports and a full Team of 35+ personnel
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  • Bravo Business Media, Llc
    Director Of Client Services & Product
    Bravo Business Media, Llc Nov 2010 - Apr 2012
    Wayne, Pa, Us
    BBM is a fast-paced, growing company offering independent retailers an easy-to-use, online catalog service that enables their businesses to act as multi-channel merchants and compete effectively in their local market.Responsibilities included:• Managed all client, vendor and 3rd party partnerships as well as collaborated on business and sales plan creation in support of client acquisition and the addition of new verticals • Developed scalable processes to support rapid growth; inclusive of platform/site development, product merchandising & image management, product & platform database development, client launches & support, and revenue management• Managed site UX, SEO and product catalog; included on-page SEO, navigation, catalog taxonomy, asset management, data normalization & integration, product ranking, and inventory feeds that leveraged eCommerce and brick & mortar best practices
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  • Toysrus
    Global Ecommerce Manager, Operations
    Toysrus Dec 2009 - Nov 2010
    Us
    The Global eCommerce Operations Group, partnered with platform provider, GSI Commerce (now Radial), is responsible for launching a single eCommerce platform in all Toys”R”Us owned markets.My responsibilities included:• Lead implementation and managed current and future deliverables as dictated by the project plan and in-market requirements for the Merchandising, Fulfillment, and Guest Experience project tracks• Lead weekly country/in-market Team meetings to facilitate project adherence, identify and report road blocks or project creep and provide general business support• Championed market specific special projects and collaboratively developed solutions to market requirements and/or challenges, specifically VAT, delivery solutions and unique payment options• Successfully launched the German/Austrian and France ECommerce sites, re-launched the Canadian site; developed and started projects for the Netherlands, Switzerland, Spain/Portugal, Japan, and Australia
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  • Brickhouse Security
    Director Of Ecommerce Operations
    Brickhouse Security Jan 2009 - Nov 2009
    Indianapolis, Indiana, Us
    I joined this maturing start up electronics retailer to immediately delivered scalable processes and infrastructure to sustain continued rapid annual growth, going from $6M to $10M in one year. In that year, I: • Restructured Sales, Customer Service and Merchandising for better accountability and efficiency• Set targets for top line sales, conversion rates, call and chat rates and individual sales targets• Introduced sales KPIs and coached performance that drove double digit increases in revenue, profit and customer satisfaction – growing offline conversion rates by 65% (actual CVR change, 24->40%)
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  • Decorative Product Source
    Director Of Ecmmerce Operations
    Decorative Product Source Mar 2006 - Dec 2008
    Goshen, Ny, Us
    Now owned by Ferguson and operating as Ferguson.com, DPS was a growing home décor e-retailer that needed to increase profitability through improved performance in their B2C operations and to develop a B2B channel. Highlights include: • Improved offline conversion rates by 50% through sales coaching, KPIs and better hiring (actual CVR change 30-> 45%)• Introduced service KPIs that reduced return rates and doubled CSAT scores• Managed vendor relations and drove operational efficiencies through inventory and availability feed integration• Launched B2B site, Build.com, for industry professionals, managed all registrations and email communications• increased YoY profitability by over 35% in 2007
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  • Mountain Creek Resort, Intrawest
    Marketing & Operations Consultant
    Mountain Creek Resort, Intrawest Nov 2002 - Apr 2004
    Vernon, Nj-New Jersey, Us
    Mountain Creek is the New York/New Jersey Metro area's closest ski resort and the regional leader in outdoor recreation and experiential entertainment.Responsibilities included:• Led development and implementation of a new ecommerce site• Established multi-channel sales programs and created supporting operational plans• Supported marketing and communications to promote brand, sales, and resort information• Sourced and managed 3rd party relationships• Integrated systems and processes
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  • Roseland Waterpark
    Operations Consultant
    Roseland Waterpark 2002 - 2002
    Customer Operations, systems and marketing.
  • Copper Mountain Resort
    Guest Services Manager
    Copper Mountain Resort 2000 - 2002
    Copper Mountain, Colorado, Us
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  • Mountain Creek Resort, Inc
    Guest Services Director
    Mountain Creek Resort, Inc 1998 - 2000

Greg Whelan Skills

E Commerce Crm Marketing Management Online Marketing Competitive Analysis Start Ups Vendor Management Leadership Web Analytics Product Development Digital Marketing Customer Relationship Management New Business Development Project Management Online Advertising Strategic Planning Business Strategy Google Analytics Social Media Business Development Business Intelligence Social Media Marketing Email Marketing Sem Search Engine Marketing Program Management Google Adwords Omniture Marketing Online Marketing Strategy Web Marketing Strategy

Greg Whelan Education Details

  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    Focus: Global Brand Management
  • Mcmaster University
    Mcmaster University
    Performance Physiology

Frequently Asked Questions about Greg Whelan

What company does Greg Whelan work for?

Greg Whelan works for Wac Lighting

What is Greg Whelan's role at the current company?

Greg Whelan's current role is Innovator-eCommerce Leader-Technology Opportunist.

What is Greg Whelan's email address?

Greg Whelan's email address is dg****@****ail.com

What is Greg Whelan's direct phone number?

Greg Whelan's direct phone number is +186221*****

What schools did Greg Whelan attend?

Greg Whelan attended Thunderbird School Of Global Management, Mcmaster University.

What are some of Greg Whelan's interests?

Greg Whelan has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation.

What skills is Greg Whelan known for?

Greg Whelan has skills like E Commerce, Crm, Marketing, Management, Online Marketing, Competitive Analysis, Start Ups, Vendor Management, Leadership, Web Analytics, Product Development, Digital Marketing.

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