Deep knowledge of performance-based digital marketing strategies, a solid operational mindset, and skill at leveraging data to build an optimization and testing framework that delivers on core KPIs.
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Product Marketing ManagerFriflexMoscow, Ru -
Director Of Online MarketingOz Forensics Inc Mar 2022 - Aug 2024Алматы, Казахстан- Developing and executing the digital marketing strategy - Managing external teams/agencies/contractors that execute the strategySkills: Digital Marketing, Marketing Strategy, Google Analytics, Online Advertising, Business Development, E-commerce, CRM (HubSpot), Content Marketing, Email Marketing, Social Media Marketing (SMM), Search Engine Optimization (SEO), PPC -
Cmo - Chief Marketing Officer, Marketplace Devision - Gdesemena.RuBpc Banking Technologies Oct 2020 - Oct 2021Москва, Москва, Россия- Build and maintain partners' relationships. Liaised, onboarded, trained, coached, and led partners resulting in year-on-year growth of partnership contacts by 100% and expansion of available products on the marketplace by 3 times.- Led five full-time marketers: SMM, design, and customer care specialists. - Directed two paid outsourced marketing agencies: email marketing and Paid Search with a monthly budget of up to 10K USD.- Organized all marketing activities within digital and offline channels including TV- Worked on the website content and SEO resulting in traffic growth in 2020/2021 - 200% -
Digital Marketing ManagerSgs Mar 2019 - May 2020Moscow, Russian Federation- Organized and maintained distance learning for all courses of SGS Academy according to global compliances during the Pandemic to fulfill all prepaid offline courses, as well as to be able to fulfill future orders online. 100% level of customer satisfaction according to surveys. None of the contacts were charged back. Skills for organizing online workshops via Skype for Business, Microsoft Teams, Zoom, and Adobe Connect. - Managed the technical part of the offline Food Forum 2019 which attracted more than 50 companies such as Auchan, Danone, etc. -
Digital Marketing ManagerTrouvus Inc. E-Commerce Personalization Solution Www.Trouvus.Com Apr 2016 - Dec 2018- SEO. Achieved a higher position in Organic Search for our website. The position of the website grew from 7 000 000 to 700 000 in organic search (Alexa). All work was done without marketing costs and agency help.- SMM. Managed Twitter, Facebook, Google+, and LinkedIn accounts. Increasing followers on Twitter from 300 to 4500.- Created Content via Canva, Pictochart, and PowerPoint and distributed articles, videos, and infographics on relevant web resources such as YouTube, Pinterest, StumbleUpon, Medium, and Niume.com.- Tested and controlled the fixing technical bags of the website, and UX development.- Implemented the plan for finding prospects via LinkedIn Sales Navigator with the result of +500. -
Business Developmend Manager. Web Content ManagerExcursiopedia Jun 2015 - May 2016Moscow, Russian Federation- Optimized Business processes. Developed an automatic system for uploading sold tickets and stop-dates to improve the customer journey. This led to zero risk of selling tickets for sold-out dates and reduced 100% of the time for the support team to refund communication.- Created Content for main attractions in London for the mobile application planetpass.com to ensure the best customer interest. - Supported Partners' relations to improve their sales via the platform. Achieved +15% growth of partner sales in every quarter.- Run Email marketing via MailChimp to communicate with partners. Open rate 60%, response rate 24%.- Closely worked with the IT team to implement product improvements based on partners' analysis. Experience with Asana, Confluence, Slack -
Marketing Business Development ManagerPrivate Glider'S Flights Apr 2014 - May 2015Moscow, Russian Federation- Increased website traffic and search engine rankings by optimizing the website for key terms.- Achieved a 100% full schedule on working days and a high level of customer satisfaction (9 out of 10 customers would recommend the company to their friends).
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Online Marketing ManagerKaspersky Lab Oct 2005 - Mar 2014Moscow, Russian Federation- Achieved 100% or more of sales plan realization.- Managed sales through the affiliate program accounted for 15% or more of all sales made through the main eStore.- All product launches were completed on time and within budget.- Launched new product versions on the company's official website on time and within budget.- Developed and managed an affiliate program that generated up to 15-20% of total sales.- Increased brand awareness on the internet through a variety of marketing channels, including text and banner ads, surveys, and newsletters. Freeware and shareware websites.- Conducted marketing campaigns for the online store, such as "Back to school", "Buy one Get one free", and "Kaspersky Mobile".- Planned, implemented, analyzed, and reported on marketing campaigns and special offers for the corporate website.- Conducted email marketing campaigns.- Managed PPC campaigns in search engines, such as Microsoft AdCenter, Enhance, Overture, and Kanoodle.- Worked with FireClick and Google Analytics to analyze website statistics and develop recommendations for optimization.- Optimized e-commerce systems to improve the customer experience. -
Digital Marketing ManagerRusbiz.Com - Global B2B Exchange Sep 2002 - Jun 2005Moscow, Russian Federation- Delivered Search Engine Optimization (SEO) services, media placement tracking, and general reporting for the company's website.- Implemented the company's strategic online marketing plan by developing and executing marketing campaigns.- Conducted qualitative and quantitative analysis of campaign performance to ensure that campaigns were meeting goals.- Managed the Marketing Department, including hiring, training, and evaluating employees.
Julia Nevstrueva Education Details
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North Kazakhstan State UniversityEconomics -
Marketing And Production In Digital Media -
Eurocentres Canada, VancouverUpper-Intermidiate
Frequently Asked Questions about Julia Nevstrueva
What company does Julia Nevstrueva work for?
Julia Nevstrueva works for Friflex
What is Julia Nevstrueva's role at the current company?
Julia Nevstrueva's current role is Product Marketing Manager.
What schools did Julia Nevstrueva attend?
Julia Nevstrueva attended North Kazakhstan State University, Higher School Of Economics, Eurocentres Canada, Vancouver.
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