Chris W. Email & Phone Number

Atlanta, Georgia, United States

Craft and implement comprehensive digital marketing strategies tailored to the healthcare industry, leveraging channels like LinkedIn, GoogleAds, and SEO. Develop and execute effective paid advertising campaigns across platforms like social media and Google Ads. Produce compelling multimedia content, including written copy, videos (micro-videos and basic graphics), for publication across various digital platforms. Maintain the marketing automation database, troubleshooting automation and lead management issues to ensure efficient delivery and tracking of marketing programs. Collaborate with the team to develop strategy and execute tactics for blog and social media. Work cross-functionally with sales and marketing leadership to create, disseminate, and report on revenue-driving activities across owned, earned, and paid channels. Collaborate with key marketing and strategic sales team members to develop and implement account-based marketing campaigns targeted at key prospects.

Pitches Everywhere

Officiate soccer matches at competitions ranging from MLSNext, ECNL, regional level club competitions to high school & intramural collegiate levels. Utilize excellent people and management skills to control occasional heated & contentious situations between players, coaches and spectators. Bring humor and a love of the game to each pitch to afford the opportunity for youth sports to all players to enjoy and develop a fair and safe competition. Working to change the issues of abusive spectators one game at a time and especially eliminate the abuse of youth referees by adult coaches & spectators.

Pitches Everywhere

Licensed Soccer Mentor. Trained and certified new referees on the fundamentals of officiating soccer on-field and in classroom. Mentored referees in live game settings, offering advice to improve skills and enhance performance.

Worldwide

Optimize business digital footprints with expert SEO and website design. Execute tailored omni-channel marketing campaigns for B2B and B2C sectors. Counsel on content marketing strategies to maximize audience engagement. ● Revitalize online engagement strategies, spurring significant traffic growth for clients.● Drive substantial growth in lead generation and conversion rates with innovative content strategies. ● Enhance online visibility for clients through strategic digital marketing initiatives.

Sojust Solutions

Spearheaded marketing and communication strategies for Google Cloud Developer Marketing team to ensure alignment with corporate marketing plan. Executed and monitored marketing initiatives to meet or exceed marketing objectives and key results (OKRs). Managed comprehensive marketing projects within agreed timelines and budgets. Employed advanced data analysis tools for enhanced reporting accuracy and operational efficiency. Innovated and implemented targeted marketing efforts to enhance engagement and lead acquisition for developer-specific content. ● Expanded Google Cloud Innovators community to 40K members, fulfilling 2022 OKR benchmarks.● Exceeded 2023 target by projecting a 126% growth rate, aiming for 100K community members by year-end.● Drove $1.5M in sales pipeline revenue by precisely crafted email nurture campaigns for various developer personas.● Surpassed industry standards, doubling click-through and conversion rates with targeted GenAI content initiatives.● Boosted content creation efficiency by 60% with Duet GenAI and Looker analytic tools.

Jekyll Island, Georgia, United States

Licensed Assignor - assigned, mentored, trained and recruited soccer officials for the Golden Isles Soccer / Southern Soccer Academy Coastal soccer club.Achieved local online presence for club by employing digital marketing to generate knowledge and interest in the Golden Isles soccer program, recruit referee leads for regular season and tournament opportunities.

Soccer Pitches Everywhere

Officiate soccer contests ranging from middle school to high school & intramural collegiate levels. Utilize excellent people and management skills to control occasional heated & contentious situations between players, coaches and spectators. Bring humor and a love of the game to each pitch which affords the opportunity of youth sports to all players for enjoyment and to develop skills through fair and safe competition.• GOLDEN ISLES SOCCER OFFICIALS ASSOCIATION • GREATER SAVANNAH SOCCER OFFICIALS ASSOCIATION• NORTH FLORIDA SOCCER OFFICIALS ASSOCIATION

Pocatello, Idaho Area

Developed and executed online marketing strategies to bolster client e-commerce performance. Collaborated across technical and creative domains to enhance client website visibility and traffic. ● Elevated client revenues through targeted optimization initiatives and strategic team synergy.

Colorado Springs, Colorado Area

Headed day-to-day operations and strategic web development initiatives while spearheading process enhancements and team coordination. Orchestrated web-system integrations and ensured robust online business operations. Aligned technology projects with business strategies to drive growth and operational KPIs. ● Revamped development protocols, shortening project cycles and elevating output quality.● Led a team of 5 of developers to streamline project execution, fortifying digital framework. ● Boosted team efficiency by 30%, mentoring developers to peak performance levels.

Colorado Springs, Colorado Area

Instituted advanced online marketing strategies to enhance clients' e-commerce presence and organic traffic. Fostered collaboration among developers, content creators, and designers to implement comprehensive omni-channel marketing strategies. Revamped training processes and created organizational materials to improve team onboarding and efficiency. ● Secured #1 rankings or first-page visibility for thousands of high-competition keywords.● Doubled client revenues and achieved 250% surge in organic traffic across various industries.● Boosted client sales and average orders by over 50% by leveraging mix of paid and organic traffic, social media, and email marketing campaigns.

Idaho Falls, Idaho, United States

Developed and executed online marketing strategies to bolster client e-commerce performance. Collaborated across technical and creative domains to enhance client website visibility and traffic. ● Elevated client revenues through targeted optimization initiatives and strategic team synergy.

Greater Denver Area

Provided online and offline marketing campaign design, strategy and development including email marketing and pURL campaign and creative development, graphic design and newsletter development. I also provided website development, website optimization, search engine and social media optimization for this direct marketing company.

Rexburg, Idaho, United States

After being RIF’ed from the company, continued to provide consultative services for corporate marketing as well as campaign design and management for independent lodging clients. Focused on consumer growth through the digital channels, including PPC, SEO, social media and direct communication marketing.

Rexburg, Idaho, United States

Developed the marketing department in this small start up from 1 individual to a cross-department team of 20 web marketing specialists and the web design team to build effective websites that integrated the elements necessary for successful search engine optimization, blogging, social media development, PPC campaign management and analytical reporting. Utilized expertise in channel marketing and marketing strategy to provide online marketing services to B2C clients in the travel/tourism industry via this Google Certified and Yahoo Ambassador Company.• Heightened earned and paid traffic 150% by bringing SMB lodging establishments online via website launches, online booking portals and PPC advertising. • Successfully trained independently owned lodging businesses to incorporate digital marketing strategies. • Onboarded and trained new digital marketing specialists who managed 100s of client accounts. Implemented the corporate marketing initiatives which included the development of the corporate website, branding image and collateral. Coordinated attendance of tradeshows and trade memberships, designed and executed email marketing campaigns, search engine optimization, SEM and managed corporate Google PPC advertising. • Launched the corporate business plan and secured hundreds of thousands of dollars in investor funding.

United States

As the C.O.O. I was in charge of a team of three children ages 6 and under. I oversaw the team objectives of cleanliness, playfulness, balanced nutrition and outdoor exercise. This endeavor required me to understand psychology, education, negotiation, nutrition, medical treatment, as well as engage in multi-tasking, toy-repair engineering, and managing very demanding stakeholders. I am also adept at interpreting shrug, eyeroll and sigh as a second language. I often came in past due and over budget; however, my overall success has been measured in hugs, kisses and good clean fun.

Broomfield, Colorado, United States

As a division of DoubleClick (now Google Marketing Platform), held several roles in the Client Services Department throughout my tenure in this database & internet marketing agency.As a Senior Client Services Specialist, successfully built and delivered data marketing products using statistical modeling, doing database lookups & programming using UNIX programming, fulfillment of data and market research deliverables via command line FTP, VPN, and other digital distribution methods.

Broomfield, Colorado, United States

While wearing other hats, created process improvements via web forms to develop and maintain the Abacus/DoubleClick intranet for several departments, using .html & .xml. Earned several Operational Excellence awards for migrating previous hardcopy work process forms to online formats which streamlined work flows & increased efficiency. Supported the maintenance of the Abacus & DoubleClick internet websites.

Broomfield, Colorado, United States

As a trainer and technical writer, moved into a project management role managing a cross-functional team to translate customer needs and develop procedures through the test phase into product release. In 2002 the team spear-headed a project in marketing analysis with one of the first near real-time analytics dashboards, ChannelView. This predated Google Analytics & real-time analytics reporting & brought the direct marketing industry out of Excel spreadsheet 6-8 week post-campaign tracking. Utilized excellent technical writing skills to develop various user’s guides and other instructional materials intended for use by personnel for products such as DART (DoubleClick advertising platform) for Advertisers, OptIn Email, Message Media & ChannelView.Engaged in-person group training classes from new-hire onboarding to executive level presentations.

Broomfield, Colorado, United States

As an ETL specialist, designed, implemented and supported data warehousing; ensured that customer project requirements, objectives, & deliverables were clearly defined and was responsible for the execution of ETL procedures. Used a balance of business insight and technical knowledge to interpret customer requirements and translate them into technical solutions using complex Excel spreadsheets, macros & UNIX programming language.

Denver, Colorado, United States

• Established and maintained professional relationships with client field research collectors as Research Assistant.• Managed research database as a Data Management Coordinator for national Medicare funded study.• Promoted to Research Associate and added the responsibility for marketing activities and production coordination, including vendor exhibitions, designing marketing pieces and establishing client relationships.• Successfully trained and provided technical assistance to office staff on the office-wide Microsoft Conversion Committee.

Master Of Business Administration (M.B.A.)

Bachelor Of Arts (Ba)

Education record