Adithya Krishnan

Adithya Krishnan Email and Phone Number

Digital Marketer of year 2023 🏆| I help businesses grow by reducing their CAC & scale revenue 🚀 @ Publicis Groupe
Paris, Ile de France
Adithya Krishnan's Location
Pune, Maharashtra, India, India
About Adithya Krishnan

I have loved technology and marketing since I was a little kid. I remember the day I was sitting in front of a computer and making an animated video on Microsoft Flash, for the very first time. It felt surreal! When I saw my friends being interested, I started making small videos for something in return (like a barter system). That's when my passion for marketing piqued. Currently, I am a marketing professional who has experience in diverse sectors in B2B, B2C, D2C for Ed-Tech, Fintech, Retail, OTT, OTA, FMCG, Telecom and E-commerce. Building a large clientele has helped me understand the "P's" in marketing and direct myself to understand various problems in the business world.I began my digital marketing career for an ed-tech organization. This company helped lay the bricks in the SEO world and intrigued me further. This exposed me to the world of performance marketing and growth hacking. I learnt performance marketing on the job. After gaining this know-how, I began my hunt for a start-up in search of a fresh challenge. While looking for riveting startups, I took on the role of SEO and Social Media Manager. This role divulged me with gaining knowledge of full-funnel digital plans across performance strategies, including search ads, social media marketing, SEO and Online Reputation Management (ORM). This helped me gain hands-on experience creating paid performance channel strategy that defines the targeting, investment, and measurement approach across acquisition and direct response digital touchpoints – including social, search, display, etc. Meanwhile, alongside the Performance campaigns, I was also responsible for running various SEO, ASO & E-Mail marketing campaigns to drive sales and revenue to impact the organization's growth, which taught me more about end-to-end marketing.Currently, I work for Publicis Groupe (Performics) where I help various clients grow their online presence via performance-based search to foster KPIs. I am also responsible for strategizing and monitoring their Google Ads, Bing ads, Amazon Ads, Social Media, & Organic strategies for their implementations to enhance business growth.Adithya In Spotlight:News Channel - https://www.punekarnews.in/portraitflip-a-pune-based-startup-that-went-from-rs-23000-boys-hostel-room-idea-to-a-rs-6-crores-global-venture/Medium - https://medium.com/@Marketing_2.0_Dubai/adithya-krishnan-recognized-with-the-outstanding-leadership-award-at-the-marketing-2-0-5ae8e916c39eMerkle - https://www.merkleinc.com/in/people/adithya-krishnan

Adithya Krishnan's Current Company Details
Publicis Groupe

Publicis Groupe

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Digital Marketer of year 2023 🏆| I help businesses grow by reducing their CAC & scale revenue 🚀
Paris, Ile de France
Website:
publicisgroupe.com
Employees:
10
Adithya Krishnan Work Experience Details
  • Publicis Groupe
    Digital Business Manager
    Publicis Groupe Jun 2022 - Present
    Paris, Ile De France, Fr
    Being a Business Manager, my day-to-day work revolves around bringing more business by creating strategies for Performance media & organic search campaigns● Analyze and manage PPC campaign (with a monthly budget of 2Cr+) performance based on data-driven insights and strategy using quantitative analysis.●Manage acquisition campaigns across various channels such as social media, SEM, and UAC to drive revenue and increase ROI● Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Adobe & Google Analytics● Deliver quantifiable improvements in ROAS and cost per conversion (CPCs) across all channels● App Marketing by collaborating with external and internal stakeholders to create designs and perfect the application using Mockups, Wireframes, and Testings● Manage multichannel SEO campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
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  • Merkle Sokrati
    Sr. Business Analyst - Seo/Aso/Youtube
    Merkle Sokrati Jul 2021 - Jun 2022
    Pune, Maharashtra, In
    Being a Senior SEO Analyst my daily work includes:- Collect and audit data, gather insights from it, and pitch the findings in a compelling way to different industry experts. - Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact- Work with editorial and marketing teams to drive SEO in content creation and content marketing- Collaborate with the external and internal clients for, Photo, Video, Design, and SEM departments to complete projects across various industries.- Utilize SEO and keyword strategies to increase website traffic.- Conduct keyword research, backlink building, guest posting, influencer outreach and use Off-Page SEO guidelines to increase web traffic - Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects- Content & Influencer Marketing to improve top of the funnel KPIs like Products awareness, Website Visits and Engagement for product portfolios- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals - Using various App Store Optimization (ASO) and Conversion Rate Optimization (CRO) techniques for improving the app installs- Identify keywords and run AB tests for ASO features and also to suggest the keywords for UAC & ASA campaigns - Few additional chores include; training and mentoring new joiners to ensure quality service- Coordinating interviews for various roles and responsibilities for the overall growth and development of the organization
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  • Portraitflip
    Digital Outreach Manager | Social Media Manager
    Portraitflip Dec 2019 - Jul 2021
    Pune, Maharashtra, In
    I am responsible for increasing the website traffic of our company, thus increasing revenue.The core responsibilities entail:● Creation of the right content to improve the impressions of the website through segment mix strategies.● To get a desired customer acquisition cost (CAC) by digitally marketing targeted social media platforms through ORM (such as Instagram, YouTube, Facebook and sometimes LinkedIn)● Reaching out to other agencies or organizations that are the shoulder niche to our company.● Communicating with the internal team of graphic designers and content writers to work in line with each other to execute the marketing campaigns● To Create an E-Mail database for lead generation and to monitor the performance of the campaign● Testing different creatives to understand the mobile-friendly templates and report on sales revenue generated through email marketing● Devising customer satisfaction methods for revenue maximization and overall profitability of the product.● Effective usage of various search engine tools such as AHrefs, Ubersuggest, Moz, etc. to identify the content gap, broken links and overall website analysis.● To identify training and development needs within the organisation through job analysis, appraisal schemes and employee portfolio.
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  • Fiverr
    Search Engine Optimization Consultant
    Fiverr Oct 2019 - Dec 2020
    New York, Us
    Manage multiple international business portfolios to achieve client's business goals & KPIs● Revenue growth analysis & improving user journey experience through Google Analytics & GTM● Introduce best practices to the team based on knowledge and expertise in digital marketing and SEO.● Ability to identify problems or inhibiting factors, diagnose the root cause and devise effective interventions
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  • Amity University Mumbai
    Content Strategist
    Amity University Mumbai Dec 2018 - Dec 2019
    Panvel, Maharashtra, In
    It is a dream for every student to earn while they are studying and a fantasy to work for their university. I got one such opportunity. My core work included:● To showcase the credibility of Amity University to attract various corporate organizations as sponsors.● Curation of event calendars in accordance with all clubs to market them socially.● Build social media platforms (such as LinkedIn, Twitter, Instagram, and Facebook) to build credibility over social media.● SEO driven content on various educational platforms (such as Shiksha, Collegedunia, and MeritNation) to increase the student intake and thus increasing the profitability of the university.● Creation of go-to-market strategy by identifying the right audience to target and efficiently allocating spends across digital channels to reach the target.
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  • Amity University Mumbai
    Seo Writer
    Amity University Mumbai Sep 2017 - Dec 2018
    Panvel, Maharashtra, In
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  • Oyo Life India
    Campus Cadet Program
    Oyo Life India Jun 2018 - Aug 2018
    Gurugram, Haryana, In
    Campus Cadets Program was the first opportunity for me to get hands-on experience of the corporate world. My roles and responsibilities include:- Achieving monthly sales target for the generated leads- Promote the brand amongst the university students and increase the app downloads- Connecting Oyo with minimum 3 events occurring at Amity University- Organizing campaigns and managing the "Campus Crew" campaign held on university campus
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  • Ufaber Edutech Pvt Ltd
    Digital Marketing Intern
    Ufaber Edutech Pvt Ltd Apr 2018 - Aug 2018
    Mumbai , Maharashtra, In
    The internship at Ufaber gave me the baseline for digital marketing. My daily work demanded:● Promotion of the company on Quora● Strategizing various techniques to promote the organization page on various social media platforms● SEO driven content on IELTS and UPSC to improve the Page Authority (PA)
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Adithya Krishnan Education Details

  • Amity University Mumbai
    Amity University Mumbai
    Marketing

Frequently Asked Questions about Adithya Krishnan

What company does Adithya Krishnan work for?

Adithya Krishnan works for Publicis Groupe

What is Adithya Krishnan's role at the current company?

Adithya Krishnan's current role is Digital Marketer of year 2023 🏆| I help businesses grow by reducing their CAC & scale revenue 🚀.

What schools did Adithya Krishnan attend?

Adithya Krishnan attended Amity University Mumbai.

Who are Adithya Krishnan's colleagues?

Adithya Krishnan's colleagues are Milena Dimitrijevic, Heather Showstead, Mba, Bhavika Gulati, Virginie Berton, 刘雁彬, Anastasia Tóth, Nicoll Polania Campos.

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