I lead a cross-functional global team —including UI/UX specialists, content experts, copywriters, digital marketers, planners, web developers, and account managers—across multiple time zones (US, CA, MX, ARG, UK, and others) catering to #Fortune500 Companies with projects on the realm of:Digital MarketingContentWeb Development (including strategy)Social MediaEmailingBranding

Digital Media Strategy DevelopmentSocial Media & Influencers strategy and tactics for clients

Responsibilities+ Commercial Strategy and New Business Development:Designing and operating commercial processes in accordance with strategic goalsLeading the team in order to achieve sales growth+ B2B Marketing:Leading the execution of digital marketing programs, such as content marketing, paid & organic+ Mobile Advertising Strategy for clients:Understanding the target audience, segmenting and develop digital strategy & action plan that engage and fuels the client's marketing funnel.Developing KPIs to measure and track performance

ResponsibilitiesTo develop Marketing strategies & creativityProject ManagementSet and evaluate KPIOutcomesClient Yo Te Cuido (Homecare services): +30% followers in social media / 100% APK development satisfaction / 30% ProfitabilityClient Hospital CAMI (Health services): +25% income for leads conversion / +7% frequency purchase via Loyalty plan / CSG Certification obtainedClient Benzal (OTC Retail): +25% Engagement in Social Media / +6% Brand Awareness in new target / 35% ProfitabilityClient AMAP (B2B): +30% new subscribers and +20% media reach on EFFIE Awards, +25% publicity by content marketing on Casa México en Cannes Lions festival

ResponsibilitiesFIAT Relaunch Mitsubishi Motors Public Relations strategy development and implementationSponsorship managementOutcomes100% Turn over of perception vs. previous administration+12% sales accumulated directly from College Tour strategy+13% Cost Avoidance and +18% Publicity trough NFL and Copa Rally’s Sponsorship management

Responsibilities(Last) Dealers advertising budget planning(first) Public Relations strategy implementation(first) Event planning and coordinationOutcomes(Last) 5% advertsing budget saving without decreasing presence vs previous year(First) +20% Cost Avoidance on publicity(First) +5% Brand Awareness vs previous year