Sonali is an IT Engineer with unique skill set of Web Development and Digital Marketing with 10+ years of work experience. Currently associated with Emerson as a Performance Marketing Specialist and an Analyst, responsible for doing B2B digital marketing of multiple brands globally.Professional Summary• Responsible for connecting business objectives with digital marketing, create strategy and execute marketing campaigns across digital channels• Responsible for supporting global marketing communication team with analysis, recommendation, review, and implementation of digital analytics strategies• Responsible for analyzing the website brand pages, category pages, product pages, catalog pages, video views, document downloads, digital tools, configurators etc.• Responsible for analyzing digital campaigns, email campaigns, social media campaigns of different brands and for different regions and give recommendations to the business on key engagement metrics• Strong understanding of digital marketing tools for social media, SEO, analytics, visualization, SEM and email marketing • Well versed with website analysis using a variety of analytics tools e.g. Google Analytics, Google Data Studios, SEMrush, Brightcove, Search Console etc.• Experience with event/asset tracking using Google Tag Manager (GTM) to enable reporting flexibility and accuracy• Collaborate with colleagues on the implementation of a new online marketing strategy to significantly increase sales and brand awareness• Experience in data visualization, statistical analysis, MS excel, MS Power BI & Tableau dashboards and Google Data Studio• Work closely with marketing automation team (Eloqua) to execute email campaigns for distributors, end-customers and create web landing forms for customers to submit enquiries. Made sure that all the communications & forms adhere to company's brand guidelines. Also manage global customers contact list• Responsible for running paid campaigns on Facebook & LinkedIn to generate marketing leads. Route all the leads to sales team. Handle all the social media business accounts and create monthly reports to analyse the performance• Responsible for running e-commerce ads, shopping ads, search ads & display ads using Google Ads Manager to generate online sales and create brand awareness• Experience on conducting SEO of the website• Responsible for managing JIRA Service Desk for global marketing team• Coordinate with development team, database team and marketing communications team to complete the business requirements