Alina Mihalcea Email & Phone Number

Bucureşti, România

✅ 𝐅𝐫𝐨𝐦 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐭𝐨 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞, 𝐰𝐞 𝐚𝐝𝐯𝐢𝐬𝐞 𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 & 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞𝐬 𝐟𝐨𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐢𝐭𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐯𝐚𝐥𝐮𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐜𝐞𝐬𝐬.We are a leading software and IT consulting company with 29 locations in 9 countries worldwide 🌍. Guided by the vision of being the champion for process digitalization, we enable and sustain the technological advantage of you. With interdisciplinary knowledge of the industrial processes and their considerable expertise in the field, CENIT consultants provide customers with end-to-end advice to ensure that solutions are implemented with an understanding of the entire value chain.🎯 Our experts team is 100% focused on specific customer benefits, such as efficiency and flexibility, quality, cost reduction and user adoption. With this practical approach which enables measurable operational optimizations, CENIT has been helping prestigious customers in key industries to gain competitive advantages for 30 years.

Bucureşti, România

Orchestrated integrated B2B marketing campaign for collecting industry leads (research, strategy, concept, mechanisms, pitch & vendor management, logistics), loyalty program, internal communication, brand activation for specific industry events (collecting significant leads through gamification/experiential component), social media strategy, content management & analytics (Emplifi Dashboard).

Galaţi, Galaţi, România

Drove the company’s increased in-store traffic, sell out and brand awareness via the development and launching of a brand new B2B . Covered all steps as: contract negotiation (46 new tenants, contracts signed), relationship management & customized social media & in-store campaigns). ATL & BTL campaign launch for “SPOT Mobile App” & development of loyalty campaigns for B2C customers. Effective personal contribution : increase in in-store traffic of up to 20-25% - depending on seasonality & type of marketing campaigns. Online and offline brand activation, vendor management – Job Router, coordinating creative and logistics agencies; Media Sales.

Galaţi, România

Drove increased company profitability by assessing and developing of industrial product portfolio, market research of industry trends and category management for the allocated business line, relationship management and development of business partnership with EU & non-EU manufacturers. Clear outstanding results: sales up by 25% through business development for industrial insulation products.

Bucureşti, România

Acted as the stakeholder between agency and FMCG clients from dairy & beverages industries with hands on management of on-trade and off-trade projects: strategy, campaign proposals, pitch presentations and implementation.

Bucureşti, România

Expediting category analysis for personal care and home care business divisions, exploring market trends and consumer behavior based on Nielsen Answers and FOCUS data software, sales reports. Increasing sell out through development of customized shopper campaigns for retailers aligned with customer promo plan (new product launch, promo & cross-selling, brand awareness & trial), development of local marketing grid, event planning & budget management.

Bucureşti, România

Teaching and mentoring the next generations of marketing and management professionals through blended learning, workshops, trainings and industry related business case studies.Acted as SME in Qualitative and quantitative researches for different academic projects in the field of business communication and management

Phd, Communication Studies

Master'S Degree, Political Marketing

Bachelor'S Degree, Public Relations And Communication