Digital Marketing Associate
I developed engaging social media content and coordinated with designers on creative assets to boost brand awareness and follower growth. I partnered with the content team to craft compelling copy for social media and email campaigns, enhancing overall campaign effectiveness. I designed and implemented automated email marketing campaigns using HubSpot Marketing Hub CRM to improve campaign performance. I conducted on-page and technical SEO analysis for multiple company websites (Softpath, Optevus, and Wydur) using SEMrush, SEO Site Checkup, and Rank Tracker. I implemented website optimization strategies, focusing on improving user experience and driving organic traffic growth. I created digital marketing materials for company events, including banners, presentations, guest invites, and video presentations, while managing the digital presence during the event.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Boosted social media engagement by 7%, leading to increased brand awareness and follower growth.• Improved organic website traffic by 14% through optimization strategies and SEO analysis.• Successfully contributed to a company event, receiving positive attendee feedback for the digital marketing materials and event management.