Tim Soltysiak Email & Phone Number

Oceanside, Ca, Us

Carlsbad, California, Us

• P&L Budget Management: financially responsible for all direct-to-consumer performance including advertising budgets, software, 3rd party services, staffing and overall marketing/e-commerce operating expenses.• Performance Marketing Leadership: managing overall paid media budget, training, and allocating resources for maximum ROI across multiple digital marketing channels (Google Ads, Meta Ads, Amazon Ads, TikTok Ads, Media Buys) using Media Mix Modeling (MMM) and Multi-Touch-Attribution.• Brand Strategy / Development: crafting a new brand identity to reinforce the brand messaging, ethos, and overall brand direction to resonate with our core audiences and alignment for market growth opportunities.• Product Marketing Development: collaborating with product development teams to launch new products and sell-through current product lines, ensuring their market positioning is aligned with overall brand positioning and consumer demands.• Ecommerce Management & Operations: actively manage website operations for product launches, web merchandising, Amazon marketplace, SEO initiatives and end-to-end Shopify operations.• Marketing & Content Operations: Effectively plan GTM marketing strategy from quarterly strategy, monthly projects, to weekly initiatives for project management and team execution. From earned media (PR, influencers, brand partnerships), owned media (social media, email, blogs, content) to paid media – ensuring a cohesive and integrated execution across all channels and content syndication.• Business Reporting: Establishing KPIs to evaluate campaign/marketing success and adapt strategies in real-time based on data insights to maximize effectiveness and profitability.

Oceanside, California, Us

Responsible for eCommerce sales and brand + digital marketing initiatives for a global automotive performance parts manufacturer. Developing sales forecasts, optimizing web technology/marketing tech stack and paid media strategy. Defining overall eCommerce road maps, GTM planning and hands-on digital implementation. Increasing monthly eCommerce sales consistently year-over-year and evolving offline to online brand experiences.• Improving website path-to-purchase to influence digital KPI’s (site traffic, conversion rate, average order value and user web flows)• Defining and implementing GTM plans to execute new product launches and increase product awareness (key selling points, merchandising, storytelling and consumer experience)• Strategy and buget allocation of paid advertising channels (Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, Display / Remarketing Ads, and Direct Media Buys)• Leading digital roadmap for new web technology, vendor management, UX/UI enhancements, web campaigns, web content calendars and new product releases• Communicating and delivering weekly eCommerce + Marketing sales report to senior executive leadership• Training and developing digital marketing best practices for company processes and stakeholder education• Navigating omni-channel sales distribution, consistent brand messaging and cross-departmental collaboration (IT, Finance, Marketing, Sales, Manufacturing & Customer Service)

San Diego, California, Us

Planned, executed and managed Skinit.com's annual eCommerce strategy and digital marketing campaigns across all owned channels and marketplaces. Elevated the digital experience to increase product/brand awareness, go-to-market strategies, product merchandising & overall webrevenue.- Led, managed, trained and organized in-house eCommerce, marketing, product and web UX teams- Marketing/eCommerce budget management, advertising spend allocation to maximize ROAS, third-party web vendor negotiation & management- Forecasted annual web projection plans and quarterly objectives in order to hit eCommerce KPI goals and ROI- Developed web merchandising strategies and UX analysis to improve customer path-to-purchase and maximized conversion rate optimization- Defined web development roadmap leveraging web analysis to improve organic traffic (SEO) and user engagement- Planned and managed all paid media campaigns (PPC, PLAs, Display, Social Media Advertising, Amazon Ads, and Online Video Advertising) to maximize ROAS- Led Amazon Seller Central & eBay marketplace strategy to increase product exposure, data feed management, and delivered a consistent brand experience- Leveraged CRM/Database marketing tactics to improve customer loyalty, retention and LTV via email marketing and paid media funnel strategies- Directed web product development and online go-to-market strategies for new product launches- Licensee brand management across a portfolio of officially licensed brands: NFL, NBA, MLB, NHL, Disney, Marvel, DC Comics and more

Carlsbad, Ca, Us

Senior digital strategist and marketing manager for full-service digital agency. Responsible for eCommerce clients' web initiatives across paid search, SEO, digital advertising, web content strategy, online brand identity and mobile UX design optimization. Delivered consistent +4x ROAS.Client brand experience: Giro, Rip Curl, OluKai, Silver Oak Cellars, Manduka, Yuneec, 2XU and more• Paid Search / PPC- developed paid search strategies across Google, Bing and Yahoo to reach in-market audiences• Display Advertising - directed display ad creatives and audience targeting that increased brand and new product awareness• Remarketing - improved customer retention and bottom funnel conversions across each buying stageof previous site visitors• Shopping Ads / Product Listing Ads - Optimized product data feeds and PDP landing pages to reduce bounce rates and convert prospective customers• YouTube / Online Video Advertising - Implemented video advertising best practices into clients pre-roll video ads to maximize the effectiveness of video engagement and reach• Media Buying - Facilitated programatic RTB to reach new audiences and increase new user acquisition• Web Analytics & Reporting - Analyzed web behavior data to provide actionable insights that drove marketing decisions and key insights for clients to improve site traffic and sales• Search Engine Optimization (SEO) - developed eCommerce SEO roadmap strategies and implementations for technical on-site improvements and off-site initiatives• Local SEO - Improved offline retail visits through the power of local & mobile search optimization via business listing and citation management• Web Content Strategy / UX - Collaborated with brands to help deliver online storytelling to engage with audiences and help improve relevancy across search engines• Digital Marketing Strategy - Defined resource allocation, budget management and KPI's to help deliver optimal ROI/ROAS for client business objectives

Planned, implemented and managed digital marketing initiatives for e-commerce startup company focused on home furnishing and decor across 30 D2C websites. Identified new eCommerce opportunities and negotiated new wholesale vendor relationships.- Managed digital marketing campaigns for 30+ niche home furnishing eCommerce websites- Set marketing strategies & budgets across all channels of SEO, PPC, Social Media, and Affiliates- On-Site Optimization to influence organic rankings, conversion rates, bounce rates, and UX- Maintained Adwords, Adcenter & Data Feeds to improve Quality Score, Ad Copy, & CTRs - Communicated with vendor relations, content manager, & web development to ensure consistency- Increased social followers by over 300% in less than 4 months- Analyzed website traffic in order to capitalize on any opportunities and identify issues

- Performed keyword analysis and research for over 100+ niche e-commerce sites- Analyzed product profit margins for over 20,000 SKUs- Competitive link analysis and strategy breakdown- SEO copywriting for unique and relevant content- Link building initiatives to reach organic search goals

- Developed & Maintained PPC Campaigns for Exede and Hughesnet satellite internet services- Created unique content for SEO & PPC landing pages- Assisted in various link building strategies to influence page rank and organic results- Performed continuous query reports to adjust match types, negatives, and additional KWs