Amy A. Email & Phone Number

Energetic, innovative content leader; focused on bringing resonant digital experiences to customers. Setting Social Media strategies and implementing them.- Search Engine Marketing analysis, content generation, and program management.- Setting the vision for new initiatives, and creating the strategy necessary to bring them to life.- Creating user-centric content experiences that align with the vision; using plain language, calls-to-action, UX best practices, and digital content standards.- Keeping web content fresh, engaging, and inviting; through proper content governance.- Developing consensus between business groups with different interests to launch quality work according to deadlines.- Target market isolation and mapping using personas.- Setting tasks, timelines, and deadlines for project contributors.- Writing web copy for a variety of topics.- Establishing and maintaining a consistent brand voice.- Leading the priorities of project groups; keeping them focused on the needs of both external shoppers and internal stakeholders.- Bringing to life social media campaigns to engage target markets.- Implementing information architecture (IA) principles into every project.Specialties: Content strategy, integrated marketing campaigns (single and multi-channel), creative project leadership, brand building, email marketing, digital technologies

Listed skills include E Commerce, Social Media, Web Marketing, Online Marketing, and 30 others.

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  Michigan State University

  Advertising