Analytics Capability Development (ServiceNow, Symantec, Intuit, Clorox…)- Lead a fiscal year roadmap development for Marketing Ops with modern, effective technologies and systems- Stood-up dashboards and QBR deep-dives with continuous ad hoc analysis support - Founded voice of the consumer initiatives with personalization focus- Launched coordinated testing optimization programs across siloed businesses aligned to product team sprints and agile processes- Built a digital analytics Center of Excellence leveraging a prioritized roadmap planReporting, Analyses & Insights (Microsoft, RedEnvelope, Coremetrics, YouTechnology, Humintell…)- Maximized an online marketing measurement reporting and testing calendar for a new product launch across all sales channels- Enabled a full stack of analytics offerings- Built predictive models to understand customer acquisition, propensity to purchase and CLTV engagement- Designed the industry-accepted framework and KPIs for measuring online promotion campaign performanceData Strategy & Digital Transformation (First Republic Bank, Wells Fargo, Olavie…) - Delivered a multi-million dollar customer segmentation solution implementing technology to create and distribute audiences across channels- Fostered a modern Analytics team approach with data partners to produce reporting and insights- Co-created the initial OKR roll-out across the Marketing team- Headed up a digital analytics global tracking enterprise capability - developed the operating model, processes and roles with the new team resourced and 750 stakeholders enabled

- Digital Analytics Association: Research Committee; Co-chaired the Inaugural San Francisco Symposium- Analysis Exchange: Mentor to aspiring analytics professionals- University of the Pacific: Developed the Online Marketing Masters program, delivered content as lecturer- Web Analytics Wednesday: Bay Area organizer and host- Founder of Digital Analytics Book Club with over 1,000 members in more than 20 countries- Pro-bono analytics services: Select and support 3 - 5 different nonprofits each year for the past 15 years

Solution Development:- Created an A/B Experimentation capability consisting of a client maturity model and proposed process framework centered around an organizational Center of Excellence, ready for market consumptionClient Engagement: Focus on technology and retail industry growth(Splunk, Twitch/Amazon, Docusign, Gap, Sephora, Levis...)- Managed a customer health score model creation and program development- Implemented Amplitude across the Product organization- Implemented Optimizely analytics and CRO testing infrastructure - Established a Christmas holiday reporting structure: 54 reports, 5 brands- Lead the implementation thought leadership for experimentation and executed measurement strategy- Aligned analytics and technology to support marketing initiativesPartnership Expansion: Optimizely, Amplitude- Developed and owned global partnerships with leading technology products that drove significant opportunities for the Data & Analytics practice area- Included tool selection and revenue forecasting, team onboarding and training, client implementation and program development

Test & Learn- Drove business growth through testing optimization by focusing on cross-sell and monetization initiatives from test ideation, prioritization, and test design support through analyses and insights- Designed and lead the Learning Agenda to drive growth and discover next-best-product: identified and prioritized questions relevant to growth, established strategies to develop evidence, then facilitated learning and decision making within operating unitsProduct Analytics- Owned analytics capability from data validation and reporting of extremely huge data sets, ad hoc analyses and brought insights to the Product team- Recent initiatives include personalization efforts, moving to the cloud, user voice, mobile presence and applications and responsible to support evolving customer onboarding, acquisition and user discovery experiencesMarketing Ops- Implemented a best-in-class site tagging and reporting function (Adobe Analytics) with a global report suite across 18 sites with a single analytics code base to serve global stakeholders with reporting, analyses and training

Testing & Experimentation- Built out planning for best-in-class A/B and multivariate testing infrastructure including front and back end (database) methodology to optimize user experience at different consumer decision stepsVoice of the Consumer- Owned and optimized the site feedback VOC solution and partner relationship to design and execute on website based tools that track NPS and other consumer-focused user engagement metrics

Teaching- Teaching Associate: Quantitative Reasoning in Psychology- Assistant Professor: Introduction to Psychological Statistics- Assistant Professor: Lifelong Learning & Self Development (Area E)Research(Managed academic laboratories - from research agenda, data hypotheses & methodology to publishing in A-level journals and academic handbooks on the topics of culture and emotion)- Senior Research Assistant at Culture and Emotion Research Laboratory (CERL)- Research Assistant at Human Interaction Laboratory (HIL)- Associate Researcher at The Gellert Foundation Family Business Center