Digital Marketing Manager
Current• Handling Google Ads accounts from creation to optimization.• Campaign Setup - Search, Display, RLSA, Remarketing, Google Shopping.• Positive & Negative Keywords Research &Analysis.• Constant optimization to improve keywords Quality Score & to get the best possible return from a client’s budget.• PPC Bid Management based on Market Area.• Ad copy Writing, Landing Page Analysis, Split Testing & Recommendation.• Device Targeting, Improve ROI, Conversion Rate, CTR, and Quality Score.• Responsible for campaign performance, Daily Budget, keywords bidding and search term reports to identify effective negative keywords.• Optimize high click volume accounts to improve conversion rates and control cost/conversions as well as using various optimization techniques like improving quality score, aggressive negative keywords, geographical targeting and more tightly themed ad groups for Google.• Test and Offer New Strategies & recommendations (such as Ad Extensions, Re-marketing, Category Targeting etc.)• Design & create user-friendly landing pages for campaigns.
