Moving from development to a creative role, I was responsible for the development of our creative responses and solution designs, to drive new business and solve brand dilemma as the scope of digital expanded. Key Responsibilities:• Responsible for leading and pitching the creative and technical output of the digital team.• Deliver solution design response, including functional and technical specifications.• Deliver creative and art direction for UI & UX.• Design omnichannel marketing campaign responses.• Management and leadership for the UI and development team.• Provide technical direction and architecture of product and solution development.• Responsible for team management and mentorship.Clients: Aggregate Industries, Bupa, Centre Parcs, Hasbro, Mars Group, Mars Bounty, Mars Bar, Cesar, Pedigree, Snickers, Twix, Whiskas, McDonald's, Cobra Beer, Olympus, Pizza Hutt, Sky, and Vodafone.

Moving from design to development, I was responsible for the development of user interfaces and marketing content, from creative to code, through the team. While expanding the role to include administration and management knowledge to support the deployment of an SDL Tridion CMS global deployment for a key client across 80 countries. Key Responsibilities:• Development management of full project life-cycle, including requirements gathering, specifications, architecture, development, deployment and end-user training.• Direct client management from the initial brief through to completion.• Frontend web development using HTML, CSS, Flash, JavaScript, and the first stable version of JQuery in 2006.• Server-side programming using ASP and Coldfusion.• Email and rich-media asset development. • Performance analysis via Google Analytics.Clients: Yamaha Motors Europe, Coors Light, Grolsch Carling, McDonald’s Restaurants Limited, London Underground Limited, Vodafone & Ferrari, and Olympus Optical UK.

Development of the Interactive multimedia and UX/UI Designer role, moving solely into web design but focused on the user experience and accessibility, leveraging the expertise of the team at Nomensa to deliver experiences that worked for everyone. Key Responsibilities:• Design and creative execution for websites and brand development on MySpace.• User interface design focused on HCI (UX) and accessibility for the web.• Development of web UI and accessibility guidelines.• WCAG Accessibility reviews and testing.• Refinement of SEO approach and analytical reporting via Omniture and Google Analytics.Clients: Yamaha Motors Europe, Coors Brewers, Coors Light, Grolsch Carling, Post Office, McDonald’s Restaurants Limited, London Underground Limited, Vodafone & Ferrari, and Olympus Optical UK.

Joining part way through the Dotcom bubble while the world transitioned from digital media (CD-Rom) to the internet, I was part of the key team that focused purely on digital media. As a true hybrid, with the ability to design, develop and consider the user experience via HCI, the focus on digital-only products and solutions, laid the foundations for the digital team across the next 20 years.Key Responsibilities:• Design and provide art direction for CD-Roms and interactive applications.• User interface design focused on HCI (UX).• Development of CD-Roms applications and 3D environments that used the DirectX 3D engine.• Development of websites and web applications using HTML, CSS, Javascript, and Shockwave components.• Development of multi-user Shockwave games using the Multiuser Server (MUS) Protocol over TCP and UDP.• Refinement of SEO approach and analytical reporting via Omniture and Google Analytics.Clients: Yamaha Motors Europe, Coors Brewers, Coors Light, Grolsch Carling, Sunderland University, Keele University, and the Post Office.

Founded in 2003, SRB Power Ltd is an automotive performance parts development and distribution business. Specialising in wholesale product sourcing, design, manufacturing, and distribution directly from Asia and the USA. Our mission was to reduce the costs of modifying and providing easier access to brand and inhouse developed parts for fast road and track usage to a pan European trade network and direct to consumer.As Founder and Chief Technology Officer, I was responsible for the business strategy and vision, product development, business infrastructure, technical development, and marketing. A role that helped develop the business from a two-man startup to a multi-employee business with a seven-figure turnover. Business development and strategy• Defined the business proposition and short to long-term strategy• Worked directly with 10 x key brands based out of Japan to gain and retain exclusive European territory distribution rights.• Development of a pan European trade network to resell procured brands with logistics management and fulfillment support. Creative and product development• Developed the company brand and digital UI toolkit.• Design and developed several aero products, prototyped in the UK and manufactured in ChinaTechnology and support• Developed the company infrastructure, including the provisioning of a BigCommerce D2C eCommerce site.• Deployed a bespoke trade network for volume ordering and order tracking using LAMP stack on a dedicated infrastructure.• Developed the core MIS solution.Marketing• Development of digital marketing channel content including SEO, PPC, affiliate marketing, omnichannel targeting, location marketing, and ratings & reviews.• Development of monthly advertising creative print for 3 UK magazines.• Designed the livery for promotional and track cars.• Brand development included promotional work for EA Games and Codemasters, developing several demo cars for European marketing tours and in-game placement.

Founded in 2001, GREEN-Interactive was a small independent product development collaboration between a group of creative and technical people who lived and breathed digital agency life during the day and developed products into the early hours. Our mission was to reduce the technical barriers through the development of agile CMS services that mirror the modern SaaS approach.As Founder and Creative Director, I was responsible for the product vision, branding and commercial management, while supporting the development team with front-end UI development support.Our core product, a small scale, agile and flexible content management system, developed pre-WordPress era, was targetted at the SMB market who needed to get online.Leveraging the Microsoft stack, the solution and infrastructure design pushed the boundaries of what was possible at the time. Leveraging ASP.net and native XML content streams direct from MS SQL that helped mirror a modern 3-tier application architecture. Separating application and data tiers from a client-specific presentation tier based on XSL and XSLT.