My role with Southern California News Group is to expose the power and impact of our advertising solutions and premium audiences to reputable businesses looking to align their brand with the Orange Register, LA Daily News, Press-Enterprise, or any of the other online and offline brands within our portfolio. If you're a business or service provider serious about expanding your market share within the Southern California market, SCNG Advertising is by far the most effective ad agency you can work with. Connect with our team today and we'll share specific strategies to immediately lower your cost per acquisition AND increase your market share. #advertisesmarter

I’ve had the privilege of consulting for Toyota North America, S&P Global, various digital ad agencies, data providers, as well as industry-specific vendors. I enjoy working with clients to level up their sales enablement, design efficient growth marketing strategies, and rebrand their entire organization when needed. If your organization can use a fresh perspective, my team and I may be able to help.

Reporting directly to the CEO in this incredibly fast-paced and well-funded startup, I oversaw all aspects of marketing ranging from creative direction, out-of-home contract management, SEO strategy, blog content creation/ tracking, budgeting, and digital growth marketing. In addition to managing an in-house growth marketing and market communications team, I also managed all vendor relationships including our creative agency of record, Facebook, Google, 3rd party e-commerce sites, and several other partners who helped us move the growth and market share needle.My objective was to rapidly increase market share while simultaneously driving down customer acquisition cost to maximize profitability.

Tasked with building a channel within an already incredibly successful digital agency, I led a team of sharpshooters who live and breathe digital automotive to present a new solution to the auto vertical, including new car, used car, RV, boat and powersport dealers. As a publisher-owned DSP, we are also Premium Partners with Google, Bing and Facebook. Our core competency is programmatic display, however, our philosophy is that every campaign is to be optimized for the highest quality and lowest cost conversions. We chase ROI and thereby move the budget to the best performing medium - we are absolutely platform agnostic. Our clients hire us to find efficiencies in their digital advertising game and create new profit centers within their dealerships (parts e-commerce, for example). Advanced digital with a sprinkle of business consulting = rediculous ROI for the clients we serve. In this role, I hired, trained, and served as the closer for an advanced digital advertising sales team focused on selling directly to franchise car dealership owners and General managers. We worked directly with the top levels of major automotive groups and manufacturers to ensure their designated marketing budgets were being used as efficiently as possible to generate high-quality sales leads.

As an embedded Digital Consultant, I sat in the Toyota Motor Sales headquarters office to provide guidance and support on everything from cutting edge, disruptive car buying programs, to basic sales training. I worked directly with the factory and managed a team of 12 incredibly talented field consultants to ensure the franchise owners were FUTURE-PROOFING their Toyota dealerships. My role is to act as a digital sherpa to Toyota and their dealers, helping to navigate the convoluted digital landscape.

Actively managed KBB.com's flagship tier III marketing products and bundle offerings. Developed online advertising solutions, coupled with high quality lead programs using an Agile/ Scrum rapid deployment methodology. Worked as part of a special project team with AutoTrader.com to redesign and user test a new classifieds experience, set to launch on KBB.com soon.

Responsible for managing large accounts such as Hearst Media, and top 20 dealer groups nation wide. Developed/managed relationships while creating and executing contracts for multiple offerings, including syndication, advertising, reseller agreements, data collection, inventory booking, etc..

Managed 3 teams:-National Inside Sales Team-Account Executive (Dealer Support) Team-Inside Call Center (lead generation)Account Executive and Call Center teams supported multiple sales teams within Kelley Blue Book and CDM Data, a sister company. Both teams made favorable and measurable impacts on revenue via upsells, lead generation and retention efforts. Each team is still in place today and growing.

As a working manager, built and managed a team of inside sales professionals to sell advertising and lead products to dealerships around the country. Responsibilities included product training, selling, establishing budget proposal and managing sales to consistently obtain revenue quotas for multiple products.

Served as Kelley Blue Book's first inside sales rep, brought in to promote and sell LeadDriver Trade-In directly to dealerships across the U.S.. Sold more product than the entire combined outside sales force and was quickly promoted to Inside Sales Manager.

Originated, prepared and closed home loans, refinances and home equity lines of credit. Worked with homeowners to trust our unknown brand exclusively via phone consulting. Consistently achieved President's Club status as a top performer.

Served as Lead to a team of government homeland security employees to ensure a sterile environment within the Honolulu International Airport (later transferred to John Wayne Airport in Orange County, CA.). Responsibilities included studying and teaching standard operating procedures (SOP) as well as cooperating with local law enforcement to resolve identified threats. A Department of Homeland Security, security clearance is required for this role.

Provided support for brokers and shareholders of our investment products ranging from establishing retirement accounts via mailed applications to meeting personally with clients for various transactions to answering call center questions.This role provided extensive training on professional standards, SEC guidelines, mutual fund industry, Patriot Act, and customer service.