Robert Dinardo Email & Phone Number

Washington, Dc, Us

Bedford, Texas, Us

(Acquired Sylvan Learning)

Bedford, Texas, Us

Alpharetta, Ga, Us

Led digital marketing strategies across three government product lines, enhancing brand exposure, thought leadership, and engagement with target audiences and prospective buyers. Successfully launched an employee social sharing program, achieving a 90% adoption rate and generating over 26K total organic engagements. Rebuilt a content marketing microsite to boost community engagement and support product promotion, resulting in an impressive 11% year-over-year increase in pageviews. Played a pivotal role representing the government products team in the redesign of the corporate website, collaborating closely with product marketing leaders to shape effective content strategies.

Arlington, Virginia, Us

Directed operations for the launch of three online master’s degree programs at Syracuse University: MBA, Accounting, and Communications. In this role, I oversaw all facets of the launch process, coordinating efforts among key stakeholders such as the General Manager, University stakeholders, Marketing, Technology, Sales, and Enrollment teams. By ensuring alignment with program-specific requirements and timelines, we successfully exceeded our enrollment goals, achieving twice the number of students initially budgeted for the first cohort.

Arlington, Virginia, Us

Directed digital acquisition and media activation, managing a $30+ million online advertising budget across seven online master’s degree programs: business, nursing, public health, health administration, teaching, law, and public administration. My role included conducting detailed marketing mix and profit margin analysis, and modeling investment scenarios to optimize lead generation, reduce total cost per acquisition, and enhance profitability. I successfully generated over 100,000 leads, resulting in the enrollment of more than 2,000 registered students and over $100 million in projected revenue over three years.

Arlington, Virginia, Us

Oversaw the Go-to-Market (GTM) product marketing rollout for the University of North Carolina Kenan-Flagler Business School's online MBA program. This included strategic planning and execution to effectively introduce and promote the program to prospective students.

New York, Ny, Us

Effectively managed and coordinated a diverse team of 18 cross-functional specialists spanning PPC, SEO, display/rich media, web development, and analytics to bolster online bookings and revenue generation for tourism and hospitality clients such as Marriott, The Ritz-Carlton, and Royal Caribbean International. Consistently earned top satisfaction ratings for exceptional client service delivery.

Guided and cultivated a high-performing team of six media buyers/managers while leading cross-functional teams, including SEO/copywriters, web designers, and web developers, to build websites and execute paid search and media for over 40 hospitality clients and brands including Marriott, Hilton, Wyndam, etc. Oversaw digital advertising budgets exceeding $3+ million, optimizing strategies to drive revenue and maximize ROI.

New York, Ny, Us

Managed customer acquisition and up-sell programs for AOL product teams, including AOL Narrowband, AOL Broadband, and Netscape Dial-up, driving daily sign-ups and revenue growth. Proficiently prepared monthly forecasts, rigorously tested and refined initiatives, resulting in the acquisition of 10,000 subscription accounts

New York, Us

2000 Webby Award Winner – People's Voice Award for Websites and Mobile Sites in Travel & Lifestyle. Oversaw the production of entertaining and educational, value-driven content to help build and extend brand loyalty online. Orchestrated sweepstakes, video contests, and mobile games to support million-dollar brand awareness campaigns. Produced branded content to support sponsorships and generate over $10 million in online ad sales revenue