Eric S. Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

My digital marketing firm that launches products and services for fast paced tech companies. We offer a service and ad-hoc marketing core specialities like SEO, digital ads, GTM strategy and content marketing.Managing the technical challenges and creative side, we work well with sales enablement, product marketing and creative branding teams.We primarily work in proptech, fintech and insuretech.

Boston, Massachusetts, Us

Integrations with Property Management Systems...suck. It's time consuming, it creates internal headaches and team friction and it's a drain on company resources and moral.But the light at the end of the tunnel is that Propexo unlocks revenue streams by quickly standing up PMS integrations within weeks. (Sales teams love this)Product and Engineering teams will enjoy a single point of integration instead handling a bunch of various integrations that update frequently and can break without paying attention.We handle your integrations so you can focus on developing sales with new customers.My role is primarily lead generation, developing marketing tools and systems and converting prospects into customers.

Smyrna, Georgia, Us

Real estate listing agent specializing in residential and commercial transactions.

PropTech Angel Group is a community of CRE professionals, PropTech CEOs, and Strategic Investors all focused on investing in the most dynamic PropTech Pre-Seed and Seed stage companies in the world.My goal is to identify startups to invest in and help support their GTM strategy, Product-Market-Fit and find a path to profitability.

Discovered a problem and built an internet listing service catering to dog friendly apartments that want to find responsible dog owners. Built and directed the brand, website, user experience. Supported sales during beachhead launch in Atlanta and 4+ cities within 6 months.I partnered with multiple stakeholders within American Family Insurance to develop a compelling reason to continue investment and development of the venture with Tenney110 and outside vendors to launch our product in Atlanta, GA. We were the first venture concept inside of the build studio to have a successful transaction during the validation phase.My scope of work included being an Entrepreneur in Residence as well as an advisor to the team. We successfully used my go-to-market plan and continued to grow the venture into other cities.With a two-sided marketplace on our hands, we used customer discovery, LEAN method of prototyping and built a product that didn't scale. What we learned was that this product was absolutely validated in the market. We were able to reduce our Customer Acquisition Costs (CAC) thanks to the GTM strategy and execution.

Atlanta, Ga, Us

Marketing Mentor, supporting three levels of founders to go from idea to commercial success.Presented and mentored over 250+ startups. Participated in workshops, lunch-and-learns, office hours and regular 1-on-1 mentorships.My specific specialty is in marketing, revenue generation and customer discovery.

Madison, Wi, Us

As a Proptech Entrepreneur-in-Residence and Advisor inside of the Tenney110 Venture Build Studio, I leverage my experience in the property technology sector to help startups thrive in today's competitive landscape.Key responsibilities include:Research and Inside SME Network: Conducting in-depth research and utilizing my extensive network of subject matter experts to identify emerging trends, technologies, and opportunities in the proptech space.Concept Design and Venture Engineering: Assisting startups with ideation, concept validation, and business model development, ensuring their solutions address real-world challenges and offer a strong value proposition.Signal Mining and G2M Strategy: Analyzing market signals and competitive dynamics to formulate go-to-market strategies that maximize impact and facilitate growth.Content Development and Brand Formation: Crafting compelling narratives that resonate with target audiences, while also establishing and managing a strong brand identity that sets startups apart from their competitors.Sales and Business Development: Providing guidance on sales strategies, identifying and nurturing strategic partnerships, and supporting deal negotiation to drive revenue and business growth.Product Development: Advising on product design, feature prioritization, and development processes to ensure that startups deliver high-quality, user-centric solutions that address market needs.As a trusted advisor, I am committed to empowering proptech startups by sharing my expertise, industry insights, and strategic vision to help them navigate the challenges of building and scaling their businesses.

Savannah, Ga, Us

Advising the Ledgerama team on their Wallawallet crypto product and feature launches. HBAR is the native cryptocurrency of Hedera™ Hashgraph, the trust layer of the internet.

New York City, New York, Us

As a seasoned marketing professional, I was responsible for overseeing the critical aspects of go-to-market messaging, customer personas, and customer feedback programs. In this role, I played an integral role in driving the successful launch of new products, addressing concerns with existing products, and providing comprehensive metrics and reporting to inform data-driven decision-making for the future of the company.Leveraging my expertise in market research, I developed deep insights into our target customers, crafting messaging and engagement strategies that resonated with their needs and preferences. Through ongoing feedback programs and data analysis, I was able to identify opportunities for improvement, rapidly iterating on product offerings to meet evolving customer demands.As a result of my efforts, I played a critical role in driving the growth and success of the company, positioning it for continued success in a rapidly changing market.

Alpharetta, Georgia, Us

At Wahsega, I was brought on board as a full-stack marketer to launch Carina, a new platform designed to drive growth in the crowded educational and healthcare markets.Leveraging my expertise in competitive analysis and marketing strategy, I developed a comprehensive plan to drive awareness and differentiation for Carina, setting the platform apart from competitors and positioning it for success.Working collaboratively with cross-functional teams, I developed and executed targeted marketing campaigns and initiatives, driving greater engagement and generating increased demand for Wahsega's innovative technology solutions.Through my efforts, I played a pivotal role in driving growth for the business and expanding Wahsega's reach and impact in the market.

Atlanta, Georgia, Us

As a member of the Safely team, I faced the unique challenge of marketing our insurance tech SaaS (FinTech) business to both property managers (B2B) and individual homeowners (B2C).Leveraging my expertise in demand generation, I successfully drove increased top-of-funnel lead conversions, expanding our customer base and driving growth for the business. I also implemented targeted SEO and SEM strategies, ranking our branded keywords as the top search result, beating out even dictionaries, thesauruses, and Wikipedia.In addition, I supported the business development team by setting up and implementing Salesloft to increase SQLs and drive greater revenue growth. To keep the executive team informed, I also created weekly and monthly MQL and SQL reports for the CRO, VP of Sales, and CEO, providing valuable insights to inform business decisions and drive continued success.

Atlanta, Georgia, Us

As a member of the Eletype team, I played an instrumental role in driving the company's mission to eliminate useless dashboards for marketers and key stakeholders through their SaaS MarTech platform.During my tenure, I managed the design, development, and successful launch of Eletype's WordPress website, bringing the brand's vision to life with a modern and engaging online presence.I also executed the company's Product Hunt launch, driving a remarkable 345% increase in leads and generating significant demand for Eletype's services. Leveraging my skills in copywriting and email design, I created weekly newsletters to keep users engaged and informed about the latest developments and innovations from the Eletype team.

Atlanta, Georgia, Us

As Marketing Director at Micro C Imaging (Now OXOS Medical), my role is to drive lead acquisition through the development of a robust CRM system, effective branding and design across both physical and digital channels, and targeted engagement strategies spanning web, social media, email campaigns, and in-person interactions with prospective investors and clients.Under my leadership, we have achieved a remarkable 500% YoY growth in lead generation, resulting in an abundance of sales leads for our FDA-cleared product. With a data-driven approach, I collaborate closely with the CEO and VP of Marketing to track results, demonstrate the effectiveness of our lead generation systems, and generate a positive ROI for investor relations and prospective partners, vendors, and customers.

As the founder of Digital Doc, I led the development of the top PC repair business in Savannah, GA, growing it from a zero-client base to serving over 2,000+ residential and 400+ business clients across the United States and globally.Focused on delivering exceptional customer service, I built a content-generating and customer-oriented enterprise, attracting top talent software and hardware repair technicians, and transitioning the company into a managed services-based model.Leveraging digital marketing and email campaigns, we developed a reputation for our commitment to follow-through and support on every computer issue. Our business model was distinguished by our genuine care for our clients' technology needs.Our services ranged from Apple™ and PC computer repair to networking and training, with a focus on delivering exceptional customer experiences. Beyond our business success, we were committed to using our platform to support youth education and empower future generations through the power of technology.In 2015, Halski Systems, an Atlanta-based IT company, acquired Digital Doc, marking a significant milestone in my journey as an entrepreneur.