Back to being an Entrepreneur! Software and Digital startup! More in the near future!!* Serving software solutions to 200+ brands in India. * Offering Digital Marketing solutions to 50+ Clients in India and abroad* Ranking 20+ sites on Google and Bing * Trained 1000+ students in the filed of Digital Marketing* Achieved the status of most trusted brand in Digital Marketing in India

As the Director of Vibetara, I'm passionate about using fashion as a platform to celebrate and amplify the voices of Social Reformers. Our brand is dedicated to creating unique T-shirts that honor the inspiring work of these individuals, allowing people to wear their idols proudly. Vibetara is the only brand worldwide exclusively focused on Social Reformers, and we're committed to making a positive impact on the world through our designs.Website: www.vibetara.com

• New product launch (Save and Go / Zappit): It is a unique device for Data Transfer, Backup, Content Side loading and Application installer.• Handling Devices, Alliances With OEMs – Mobile Retailers , Telecom Operators, Handset Manufactures (E Zone, The Mobile Stores, Airtel stores, Reliance Digital)• Strategic Partnership with Hungama.com• Built a mobile application (Zappit) that enables retailers to push (side-load and activate) mobile applications or media files (CPA, CPI campaigns) directly to their users handset through Retailer Mobile. • Responsible for revenue generation through third party embeds.• Spearheading the post embedding retail initiative and distribution of Apps through channel setup• Heading on ground activation campaigns for APP Ask Me, Jabong, Flipkart, Avazoo, • First of its kind initiative and launched “Zappit Retailer App with Wallet”. Primary objectives is to procure Third Part Apps (TPA) and Distribute via telecom retail channel and pay retailers in real-time. • Heading Mumbai, Indore, Pune, Nagpur, Delhi, Hyderabad, and Nasik with 1500 Outlet, 15 distributor, 2 ZSM, 15 Territory Manager and 15 Distributor Field Force. • Setting up of strategy for business expansion - Category of channel partners to be appointed in each region for smooth roll out of application business

Responsible for - • Managing accounts - Airtel, Vodafone, IDEA, RCOM, and BSNL), Media and various Brands & Agencies.• Managing TELCOS, Content Partners while working across multiple platforms.• Managing VAS categories - Voice, Data, Apps, SMS (P2A/SUBS) & CRBT, E Commerce. • Business objectives in terms of revenues, penetration targets & other strategic initiatives & business objectives.• Deliver a superior user experience to consumers.• Explore & developing new services, consumer engagement with innovative products & proposition to generate revenue & excitement.• Demonstrate leadership to consistently deliver organizational objectives within timeline.• Work closely with internal teams and business partners in planning and implementing product launches etc.• Managing Digital business on Desi Martini.com, Shine.com • Responsible for strategic content partnerships for Bollywood content on mobile & IPTV under various categories.• Responsible for annual target achievement and business planning of product categories including all strategic alliances.Achievement – • Mobile VAS (VOICE, TEXT, Data and Apps) – Numerous subscription/Ala carte Driven products under Music, Movies, Devotional, Celebrity, Sports, Films, Festivals & Events genres.• Direct to consumer – WAP portal (Video Zone) launched on Vodafone with new business model • Voice Portal – Chalissa and Aarti portal over single BSNL, Airtel and IDEA• WAP – HTShine.com (WAP_ launched on RCOM and BSNL• Brand Campaigns – HT No TV Day campaign, PVR App, Coke-R.One, Sprite Gully Cricket

• Building a strategic working relationship and establish marketing / promotions opportunities with the TECOS ( Aircel, Idea, Vodafone, RCOM, MTNL, Airtel)• Content management – Promoting rightly deserved content according the TECOS requirement and subscribers interest. • Content aggregation from the various CP’s • Launching of OnDeck/OffDeck portals • Day-to-day management of VAS (WAP / SMS / VOICE) portals • Introducing innovative VAS products and solutions• Social networking and Mobile Marketing products• Identifying and forecast local infotainment trends• Identifying new suppliers, choosing content, finalizing contracts• mobile comics (momics) animations, wall-papers, mobile jokes, mobisodes targeting to mobile operator which address varied audiences• Shortcode Management – 54666 is been active with most of the operator today

 Key Account Management - Established the telecom connectivity – Working closely with the Loop, BSNL, MTNL, IDEA, RCOM, TATA and VODA Media Broadcasters – Offering IPV solutions to ZOOM, ZEE, Colors, Sony, Sahara, Music India Managed to get the single short code 54999XXX across telecom operator on SMS, WAP and VOICE (IVRS)  Launched new applications on Voice portals to get the huge call volumes with the support of telecom operator Get the Consumer choice content across the IVR platforms with understanding consumer behavior and needs in the mobile space  New business – Interactivity (ITV) shows, Video Juke Box, SDP,  Mobile Platforms - CREAT (WAP push and CMS) and Interactive Campaign Management  Mobile Massaging Solutions – Broadcast Manager / OBD /  Shortcode Aggregation  Sales of telecom products CRBT, RCRBT, USSD Browser, Broadcasting Manager, OBD-IBD

 Retail Business development with telecom operator like Airtel, Reliance, Vodafone and all GSM and CDMA player in India Content Tie-ups Hungama Mobile, PPL, Media Magic and Universal  Using mobile content KIOSK across the stores Launching new VAS products with ValueFirst Shortcode and SMS retailing  Offer product bundling with VAS (Mobile software, games, applications, Bulk SMS)

 Managed 4 mobile stores  Mobile Content Selling Franchisee development Handset Sales, Mobile Accessories sales Managing Event Management