Brian Broome Email & Phone Number

Tempe, Az, Us

➤ Boosted $50k in annual revenue by leading SEO optimization and UTM campaign efforts for The Journey and How-To videos.➤ Drove 20k godaddy.com visitors; spearheaded video content development using SEO and analytic reports to create keyword-winning content, utilizing Google Keyword Planner, Google Analytics (GA), and internal Tableau reports.➤ Raised the customer engagement ratings from 70% to 75% approval after introducing a style of empathy-led voice and tone.➤ Bolstered Q1, FY23 channel views 130%, total watch time 208%, and average click-through-rate (CTR) from 3.6% to 7.9%, interpreting YouTube analytics and providing executive reports to senior leadership.➤ Gained 30k subscribers and 30k+ organic views per year after producing and directing 350 episodes of The Journey for the Marketing/Brand YouTube Channel.➤ Authored 47 scripts for The Journey and How-To videos, resulting in content that drove a 92% customer helpfulness rating and lowered call center contact rate by 12%, saving $1.1M in support costs. ➤ Optimized and launched 120 video assets annually on YouTube, driving brand awareness to surpass 100k subscribers on the Marketing YouTube channel. ➤ Pitched and authored the definitive YouTube strategy document for GoDaddy, aligned with strategic company goals.GoDaddy is a $350M web hosting company. Reported to the Customer Education Lead. Developed and managed strategy for digital instruction content and YouTube channels.Content Management | Digital Marketing | Web Content Writing | Content Management Systems CMS | Copywriting | Content Strategy | Search Engine Optimization SEO | Digital Media | Social Media Marketing | Google Analytics | Growth | ROI | Revenue | Transformation | Cross-Functional Collaboration | Technical | Technology | Business Development | Lead Generation | Senior Executive

Santa Clara, California, Us

➤ Increased output 14% from 280 videos per year to 320; developed a production pipeline with editors and graphic artists. ➤ Produced 620 educational video assets and content for 1200 E-Learning students across 10 courses, increasing online enrollment by 22% and certifications (student success) while managing a team of seven. ➤ Developed 300 scripts annually in preparation for production, partnering with Academic Faculty.➤ Led team members and cross-functional matrix partners with an empathy-first management style, improving team morale and collaboration. UCSC is a $900M public education institution. Reported to the Executive Producer. Developed online education content and managed a team of seven editors and graphic artists.Video Production | Film Production | Videography | Editing | Photography | Adobe Photoshop | Video Editing | Post-Production | Cinematography | Final Cut Pro | After Effects | Film Direction | Audio Engineering | Marketing Strategies | Planning Shoots | Photoshop | Premiere Pro | Lightroom | Producing | Technical Details | Big Picture | Storytelling | Organizational | Hard and Fast Deadlines

San Jose, California, Us

➤ Ensured that 60 creative assets per year were delivered to cross-functional marketing teams 100% on time and to specifications, monitoring progress of delivered assets through legal approval, QA, and launch.➤ Demonstrated successful project management and delegation skills within defined timelines, budgets and geographies; including vendor management expertise across creative firms, production firms and event coordinators.➤ Supervised project requirements including locations and logistical needs, and conducted video shoots both in studio and on location.➤ Ensured that creative assets were delivered to cross-functional marketing teams on time and to specifications and monitored progress of delivered assets through legal approval, hand-off, QA and launch. ➤ Produced content for marketing campaigns, netapp.com and corporate events. ➤ Managed assets on CDNs such as Brightcove and YouTube, optimized organic search, and developed video strategies around SEO. NetApp is a $730M cloud and data management company. Reported to the Social Media Team Lead. Managed an in-house studio production pipeline, developing content for marketing content on social media channels.Production Partnerships | Pitching | Piloting | Producing | Strategies | Program Development | Short-form | Advertising | Public Relations PR | ChatGPT | AI | Trending | News | Program Management | Risk | Quality | Stakeholder | Strategy | Leadership | Integration | Agile Mindset | Business Process Improvement

San Jose, California, Us

➤ Coordinated the pre-production process by working with cross-functional BUs on concept development, scripts, and storyboards; created and communicated project scope and timelines; and managed deliverables within the resources allocated.➤ Conceptualized, produced and edited customer stories that generated measurable success for the company at corporate events, webcasts and through various content distribution networks. ➤ Supported the day-to-day production process, including tracking, quality assurance, course correction, and delivery.Marketing Communications | Brand Strategies | Product Launches | Buyers Journey | Vendor Management | Budgets | Budgeting | Staffing | Planning | Forecasting | In-House Teams | Google Suite | WorkFront | Contentful | Slack | Microsoft Teams | Branding | Promo Development | Networking | Executives | SVP | VP | Director | C-Level | Reporting | Presentation | Streamline | Television

San Jose, California, Us

➤ Developed original content specifically for social media. Produced and edited programs such as NetApp Today and NetApp Snapshot. ➤ Monitored all social media channels and engaged with followers, bloggers, influencers, and target market.➤ Developed the corporate YouTube account and managed editorial calendars for video content. ➤ Managed digital assets for paid marketing campaigns and measured and reported on video metrics.

San Jose, California, Us

➤ Supervised the rebuilding of a high definition virtual studio from initial concept to completion which resulted in a state-of-the-art production facility.➤ Produce and edit internal/external video content for marketing and netapp.com.➤ Expert in Adobe Premiere and Final Cut Pro. Gathered appropriate, on-brand b-roll assets, research and edit stock music tracks, and mastered audio tracks through Audition. ➤ Delivered video files for the web including compression, exports, and archiving.

San Jose, Ca, Us

➤ Wrote, directed and edited several ongoing shows and commercials for internal use,including the Telly Award Winning Series “The Fly on the Wall.”➤ Worked with high-level Senior VPs and Executive Management to create and edit effectivevideos for worldwide distribution which aligned with current messaging.➤ Collaborated with infrastructure to create a Video On Demand program to utilizeeffective internal communications.➤ Managed and maintained studio resources for three broadcast studios.Operations Management | Production Planning | VOD | Studio Management | Senior Vice President | Script | Shoot | Edit | Multimedia | Original Content | Long-Form | Training Consultancy | Consulting | Consultant | Teamwork | Motivation | Key Performance Indicators KPI | Goal Setting | Creative