Kristopher Pedersen Email & Phone Number

Ewing, New Jersey, Us

London, London, Gb

Holmdel, Nj, Us

Holmdel, Nj, Us

Holmdel, Nj, Us

Toms River, New Jersey, Us

Oversee all Marketing and business development initiatives utilizing a scrum methodology communicating directly with marketing and software team members. • Optimize UX Design by restructuring layout, implementing content creation standards, generating backlink opportunities, and optimizing keyword usage in Meta Data all in conjunction with digital marketing tools such as MOZ, SEMRush, Google Trends and Search Console. • Increase website’s organic conversions with strategic content, split testing UX and calls to actions.• Launched brands first successful paid search campaigns generating leads at a cost effective price point.• Utilized customer psychographic research to target consumer via Facebook Ads at a CPA less than $5.00.• Optimize campaigns based off Analytic data such as Click-thru Rate, Bounce Rate, Pages per Duration, and Conversion Rate identifying trends and Key Performance Indicators.• Initiate experiments based of data trends optimizing spend to increase Traffic, CTR and overall CVR.• Generate reports for CEO showcasing growth in Paid Search, Social, and Organic initiatives. • Incorporate Affiliate Marketing programs into marketing mix, encompassing new digital methods such as Push Notifications, Native Advertisement, In-app Ads, and other digital sources. • Implemented lead nurturing drips software building an inbound sales department from the ground up, converting leads into sales at an average of 7%.• Developed email campaigns aligning with drips software systems bolstering reach to potential customers.• Support co-workers in all other departments with inquiries on new partnerships, processes, and programs working directly with accounting to compile monthly and quarterly financial reports.

Lakewood, New Jersey, Us

Overall help oversee daily order inflow working with multiple departments, consulting with management on various operational points aiming to improve systems, effiencies and planning. • Aid IT development team in creating new CMS + ERP system, including beta testing and resolving bugs that occur; creating efficiencies in data entry, content management processes by 20%.• Consult directly with Production Manager, COO coordinating weekly workflow based on order inflow and capability, advising warehouse employees how to manage, stage and set up goods for in-house production.• Utilize MailChimp to brief clients regarding grand re-opening, new products, sales, holiday closures, etc.• Advise staff from all departments on various issues internal and externally with solutions moving forward.• Utilize Adobe Illustrator to create, edit, and advise clients on solutions to manipulate brand logos for printing purposes.

Allendale, Nj, Us

Developed monthly UFC “Fight Night” events utilizing and executing marketing initiatives through direct, print and digital tactics.• Upsell premium products by providing guests with exceptional knowledge and recommendations bolstering customer satisfaction while increasing overall sales and profit margins. • Works openly with team members to ensure best possible service. • Trained new staff effectively in accordance to corporate standards. • Applebee’s Employee of the month February 2014.

Augsburg, De

Worked directly with Manager of Workshop Operations and The Director of a large, publicly traded ship engine manufacturer and repair facility. • Managed and directed workshop employees effective and efficiently in coordination with several simultaneous projects, domestic and over seas. • Responsible for setting daily work schedule, inventory, shipping and receiving, coordinating company events, and handling clients time sensitive logistical needs. • Gathered and processed necessary information for payroll, accounts payable, billing and compiled reports for upper management.• Assisted Workshop Manager in writing procedures and operations manual for center.• Calculated all use of materials, vendor services and labor per job to maximize profit margins.• Established reports to monitor jobs in progress throughout the United States, Europe and the Caribbean. • Maintained and built new/current vendor relationships.• Designed first brochure layout for corporate print department, overviewing facilities key capabilities and unique services for clients.