Global lead Gen AI for Marketing at Accenture Song and Senior Marketing Expert. I lead the reinvention of how marketing is being impacted by Gen AI, Gen AI asset strategy & development, and go-to-market strategy.I consult global brands across industries and markets how to improve their marketing and operations, at scale and with result, covering brand and creative, content production and marketing and media activation.Before taking on the Global Gen AI for marketing role, I was European lead for Intelligence marketing performance and Nordic marketing functions unit lead.

Board member at Barndiabetesfonden - With the vision to cure type 1-diabetes by 2040. Type 1 diabetes is the most common, life-threatening, and incurable disease among childrenand young people. The disease requires round-the-clock treatment, every day, forlife. Anyone can develop type 1-diabetes at any time in their life, regardless of lifestyle or diet. Barndiabetesfonden is the biggest Swedish financier of type 1-diabetes research. Please visit https://www.barndiabetesfonden.se/ to make a difference.

Amplifi is the media buying and innovation agency of dentsu, responsible for executing all media buying within the holding company.As Managing Director, I led the operations of 100+ employees and provided consulting services to mid-sized and large clients, both local and global, across various industries. Our work included traditional and digital media strategy, audience insights, innovation, planning, negotiation, buying, optimization, campaign tracking & measurement and campaign management.Additionally, I was responsible for managing relationships with other dentsu agencies, external partners and across different markets.My experience also includes leading the centralization of digital and traditional media specialists, trading, analytics, insights, and data intelligence from dentsu agencies into Amplifi's legal entity.As the Amplifi lead for Northern Europe, I drove digital business transformation, enhanced efficiencies, and optimized trading across the region.

Dentsu Data Labs is a specialized agency in martech, adtech, data intelligence, audience insights and analytics consultancy.As Managing Director, I led a team of 40+ employees, consulting mid-sized to large clients across various industries and markets. My responsibilities also included driving business transformation and product innovation across Northern Europe.I launched Dentsu Data Labs by centralizing key specialists from within the dentsu network and recruiting new talent.

Amnet, a dentsu-owned company specializing in programmatic and data-driven marketing, provided consultation on media strategy, innovation, planning, buying, data intelligence, and campaign management. We served a diverse range of dentsu agency clients, from mid-sized businesses to large enterprises, both locally and globally.As Managing Director, I was responsible for operations and actively consulted with clients, which led to rapid business growth and strong financial performance.Amnet was later merged into Amplifi Sweden AB, where I continued as Managing Director, overseeing all media operations.

I was leading the digital transformation at Carat and Head of the digital operations. I was also Senior Digital Marketing Consultant for our clients

I was Head of the digital operations and Senior Digital Marketing Consultant for our clients

Chief Strategy Officer and Digital strategist

Head of the digital department and digital transformation of the business

Strategic digital adviser at Mediaedge:cia, owned by WPP

Digital media planner at The Media Edge, owned by WPP