CMO | Growth Hacker | Accelerating Product-Market Fit and Strategic Growth for StartupsDeeply embedded in the startup ecosystem, I lead Movytech's marketing strategy with a focus on achieving product-market fit, strategic positioning, and a data-driven digital roadmap. My goal? Build a high-impact marketing foundation that secures our first 100 customers and drives sustainable growth.Key focus areas include:Defining Ideal Customer Profiles (ICP): Conducting in-depth market research to pinpoint our ideal customer and their specific needs.Developing Value Propositions: Crafting clear, compelling messaging to communicate our unique benefits and value.Building a Digital Presence: Establishing a strong online presence through SEO-optimized web design, targeted social media, and engaging content.Strategic Paid Advertising: Leveraging paid channels for targeted reach and impactful customer acquisition.Public Relations and Partnerships: Generating media interest, building meaningful industry relationships, and aligning with complementary businesses.Customer Acquisition Campaigns: Designing targeted campaigns with incentives to drive engagement and build a loyal customer base.Continuous Optimization: Analyzing performance metrics to refine strategies and ensure data-backed growth decisions.

Agency Founder | Marketing Strategy & Growth Expert | Scaling Businesses through Data-Driven CampaignsWith ownership over all marketing activities and ROI, I lead high-impact campaigns that drive measurable growth and deliver results for clients. Through comprehensive campaign planning and strategic execution, I specialize in both B2B and D2C models, including managing campaigns exceeding $2 million in budget and achieving revenue of over $5 million.Key responsibilities and achievements include:Campaign Strategy & Execution: Design and manage multi-channel campaign calendars, ensuring seamless execution across social media, influencer marketing, PR, email, digital ads, and more.Content and PR Management: Develop briefs, approve creative, and coordinate with PR and advertorial agencies to maintain consistent brand messaging and timely press releases.Innovative KPI Definition: Define and assess campaign success with innovative KPIs, tailored for both traditional and digital channels, to ensure effective performance measurement.Audience Research & Targeting: Conduct in-depth audience research and data analysis to identify optimal target segments for business growth.Channel Optimization & Sequencing: Develop best practices for each marketing channel, combining social (paid and earned), SEO/SEM, affiliate, programmatic, inbound/outbound tactics for customer acquisition and retention.Team Leadership & Collaboration: Lead cross-functional teams in paid media, content, inbound, SEO, and data to align strategies and maximize impact across all marketing efforts.Experimental Marketing: Rapidly test new channels, creative approaches, and incentives to scale successful solutions.Performance Ownership: Maintain efficiency in customer acquisition costs while driving qualified leads, building pipelines, and optimizing for MVP market positioning and product fit through targeted research and analysis.

People analytics, sometimes called talent or HR analytics, is an analytical approach that empowers managers and executives to make informed decisions about their workforce. By applying statistics, technology, and data expertise to extensive sets of talent data, people analytics enables improved management and business strategies within an organizationSentiment Analysis: A blend of quantitative and qualitative insights, AI-powered text analysis systems categorize feedback into positive, neutral, and negative sentiments. This helps leaders gauge the organization’s pulse accurately, accelerating the transformation of feedback into actionable steps.Talent Assessment: Advanced AI systems can scan, assess, and filter candidates, instantly removing up to 75% of applicants from the hiring process. This enhances hiring quality and significantly reduces the time HR teams spend on recruitment.Our proprietary assessment models empower HR teams not only to pinpoint primary attrition causes but also to predict attrition with a high degree of precision. By assessing individual employee risk factors—such as job satisfaction, engagement, performance, and other external influences—organizations can address turnover risks proactively.This proactive model provides three key benefits:Early Identification of At-risk Employees: Recognizing at-risk employees early enables organizations to offer re-engagement opportunities.Data-driven Retention Strategies: Organizations can tailor their retention efforts based on data insights, creating more impactful strategies.Reduced Recruitment Costs: Minimizing unplanned turnover helps cut recruitment costs and improve overall workforce stability.

Initially, Exam Summary launched as an innovative platform similar to Chegg and Newton, offering academic support to undergraduate and postgraduate students. We partnered with around 23 universities, and our materials reached nearly 250,000 downloads, aiding students in their coursework. Expanding our offerings, we introduced AR and VR for GATE and CAT preparation and started a YouTube channel to extend classroom support. As a recognized startup, we joined the prestigious NASSCOM 10K Startups program and secured partnerships with major tech players, including Google for Startups, Microsoft BizSpark, Amazon Cloud, and DigitalOcean. SAP endorsed our platform, and IBM granted us $250,000 in credits to leverage Watson API for machine learning in educational tools. Our efforts were highlighted in Red Herring magazine, and we proudly participated in the Rocket Fellowship backed by the UK government.

I serve as an expert faculty member in Digital Marketing and Startup Growth for the Business School at NIT Calicut. Additionally, I contribute to the Center of Excellence under EDII Ahmedabad and lead Entrepreneurial Development Programs (EDP) at NIT Calicut, empowering students and entrepreneurs with essential skills in digital marketing and business expansion.

I contribute to the Center of Excellence under EDII Ahmedabad and lead Entrepreneurial Development for Digital Marketing Programs

Design and manage the overall look and feel of the YouTube channel.Work closely with the YouTube team, external agencies, and cross-promotion partners to build a robust promotion and distribution network.Coordinate with the video production team to develop engaging content across languages including Malayalam, Hindi, Bhojpuri, Haryanvi, Punjabi, Tamil, Kannada, and Telugu.Conduct comprehensive keyword research to identify high-performing search terms.Continuously update video titles, descriptions, tags, and thumbnails to drive optimal click-through rates (CTR).Implement an optimized schedule for publishing, ensuring alignment with editorial goals and cross-platform campaigns.Engagement and Viewer InteractionManage viewer engagement through comments, community posts, and regular interactions.Promote videos across playlists, annotations, and YouTube’s interactive features.Data Analysis and ExperimentationAnalyze YouTube Analytics data after each upload to track performance and extract actionable insights.Run experiments on thumbnails and other elements to achieve the highest possible CTR.Continuously optimize underperforming videos and document all changes and improvements.Competitor and Industry ResearchConduct ongoing competitor and industry analysis to stay current with trends and changes in the YouTube platform.Regularly update promotional, scheduling, and distribution strategies based on findings.Content Governance and OrganizationMaintain top-quality channel organization and content governance, ensuring videos are stored and documented systematically.Manage promotions and live events on the channel, setting clear engagement and viewership targets.Campaign Execution and Performance GoalsImplement a high-impact campaign targeting 500 million views with a budget of approximately 20 crore INR.Track and report on engagement metrics, ensuring alignment with campaign goals and scalability for future content.

The Facebook Boost Your Business program was launched in India in 2017 as part of Facebook's initiative to support small and medium-sized enterprises (SMEs) in leveraging digital tools to grow their businesses. Here are the key aspects of the program:Objective: The program aimed to empower SMEs with the knowledge and skills necessary to effectively use Facebook and Instagram for marketing, customer engagement, and driving sales.Training and Resources: It provided various training sessions, workshops, and resources to help businesses understand how to create effective advertising campaigns, build their brand presence online, and engage with their target audience.Accessibility: The program was designed to be accessible to all types of businesses, including those with little or no prior experience in digital marketing. It emphasized practical, hands-on learning.Focus on Community: Facebook aimed to create a supportive community where businesses could share their experiences, challenges, and successes, fostering collaboration among entrepreneurs.Partnerships: The initiative often collaborated with local organizations and institutions to reach a wider audience and tailor content to the specific needs of Indian businesses.I was promoted to Senior Project Member from India for this Project in 2018The Grow Your Business program from Facebook, launched in 2018, was designed to support small and medium-sized enterprises (SMEs) in Southeast Asia, including Bangladesh, to harness the power of digital marketing. Here are the main features and objectives of the program:Objective: The primary goal was to help SMEs understand how to leverage Facebook’s platforms (Facebook and Instagram) to reach potential customers, build brand awareness, and drive sales.We did This in Association with EDII Ahmedabad I was a member of the Facebook Boost Your Business project from South India, where we successfully onboarded around 25,000 members to the Facebook SMB community.

I currently lead Digital Strategy and Transformation projects for Akbar Group, reporting directly to the Chairman. In this role, I oversee the marketing strategy and roadmap across 18 departments within the organization, focusing on both established and emerging brands.My responsibilities include:Strategic Marketing Development: Crafting and implementing marketing strategies for both new and existing brands, continuously adjusting plans in response to market shifts, consumer trends, and competitive actions.Digital Marketing Planning and Execution: Leading digital initiatives that align with key objectives, with a primary focus on growth hacking for lead generation and brand building.Team Development and Collaboration: Guiding the Digital Marketing team across SEO, PPC, Social Media, Inbound, Affiliate, and Email Marketing, while collaborating with cross-functional teams to ensure cohesive campaign planning and analysis.Campaign Monitoring and Optimization: Overseeing integrated digital campaigns from concept to execution, ensuring goal-oriented tracking, managing metrics like Cost per Transaction and Cost per Click, and proactively adapting based on traffic and lead data.Performance Analytics: Defining key metrics and generating insightful reports to measure, analyze, and enhance performance.Vendor and Asset Management: Partnering with external agencies and vendors, managing all digital assets (email templates, social media channels, landing pages, mobile platforms, and website), and ensuring timely updates.Budget and Planning: Managing the budgeting and financial control for all digital marketing activities.This role involves strategically leveraging digital platforms to drive measurable growth and enhance the overall brand presence for Akbar Group.

IIC Orientation and Mentoring Session @HRDMinistry @mhrd_innovation

Incident, Problem, Change, Release, Configuration Management, and Service Desk SupportProvided robust support and coordination for all data circuits (IPVPN, ATM, Frame Relay, Leased Lines, IoE, ISDN), offering extensive technical expertise to enterprise customers and resolving connectivity issues effectively.Delivered support for Managed Router WAN (MRWAN), efficiently addressing related issues and ensuring consistent network performance.Collaboration with NOCs and SOCsCoordinated with EMIX, Etisalat NOC, and SOC Blackberry Solutions SupportSupported Blackberry Solutions, including Blackberry Enterprise Server (BES) and Blackberry Internet Services (BIS), providing comprehensive assistance to ensure uninterrupted mobile communication services.GSM Product SupportOffered support for GSM products, such as SMS, MMS, GPRS, and 3.5G services, resolving coverage issues and value-added SMS/MMS services for enhanced user satisfaction.Telecom and Data Infrastructure ManagementDesigned, installed, and maintained system hardware, telecom infrastructure, and storage systems; managed virtualization of data center servers based on business needs, supporting scalability and infrastructure resilience.Etisalat Enterprise Data ConnectionsDelivered high-level support to Etisalat Enterprise customers for various data connections, including IPVPN, ATM, FR, leased lines, and ADSL B1, with speeds from 19.2Kbps to 1Gbps, ensuring quality and reliable connectivity.Cross-functional CoordinationCollaborated with Business Teams, Key Account Managers, Customer Support, and Service Managers to resolve pending issues and escalations, aligning with customer expectations and service agreements.Subscriber Problem ResolutionCoordinated with internal teams to resolve subscriber issues involving Data Switching, Cable Transmission, Data Services, TEMC, ITMC, and OCS, ensuring efficient problem resolution across multiple service touchpoints.

Experienced IT Service Desk and Technical Customer Support SpecialistConducted thorough reviews of existing ITSM processes and documentation, performing a detailed gap analysis to identify areas for improvement. Provided strategic recommendations to the Information Management (IM) division for targeted process enhancement initiatives.Led requirements gathering sessions and facilitated program team activities, working closely with ITSM Process Owners and Managers. Conducted regular meetings to address and resolve any issues related to process implementation.Oversaw daily program tasks, coordinating project team activities and engaging with stakeholders to ensure successful project progression and alignment with objectives.Developed comprehensive ITSM process documentation, including Process Design Specifications, policies, procedures, metrics, and user training assessments, enhancing process clarity and support resources.

Microsoft Exchange Server Installation and Configuration SpecialistInfrastructure PreparationPrepared the infrastructure necessary for the successful installation of Microsoft Exchange Servers, ensuring compatibility and optimal performance.Server PreparationConfigured servers to meet Exchange installation requirements, including hardware and software setup.Exchange InstallationExecuted the installation of Microsoft Exchange Server, ensuring a seamless setup process.Role ConfigurationConfigured Exchange server roles to align with organizational requirements, optimizing functionality and performance.Recipient and Public Folder ManagementConfigured recipients, including users and mail-enabled groups, to facilitate effective communication.Managed resource mailboxes and configured public folders to support collaborative efforts.Performed mailbox migrations and implemented bulk management strategies for mail-enabled objects to streamline operations.Exchange Infrastructure ConfigurationConfigured connectors to ensure smooth mail flow within and outside the organization.Implemented antivirus and anti-spam systems to protect the Exchange environment from threats and maintain email integrity.

Microsoft Exchange Server Installation and Configuration ExpertInstallation PreparationSet up the necessary infrastructure for Microsoft Exchange installation, ensuring all prerequisites are in place.Prepared the servers for Exchange installation, configuring hardware and software components for optimal performance.Exchange Installation and ConfigurationSuccessfully installed Microsoft Exchange Server, ensuring a smooth and efficient setup process.Configured Exchange server roles to meet organizational needs, enhancing functionality and service delivery.Recipient and Public Folder ManagementManaged recipient configurations, including user accounts and mail-enabled groups, to facilitate effective communication.Configured resource mailboxes and public folders to support collaborative workflows and information sharing.Executed mailbox migrations and implemented bulk management strategies for mail-enabled objects to streamline user administration.Exchange Infrastructure ConfigurationConfigured connectors to ensure seamless mail flow between internal and external systems.Established antivirus and anti-spam measures to safeguard the Exchange environment against threats.Implemented transport rules and message compliance policies to ensure adherence to organizational standards and regulatory requirements.