◾Performance Marketing◾Branding and Lead Generation Campaigns◾Business/ROI Decisions - Budget Management/Funnel Projections/Negotiation◾Advertising on Google, Facebook, Bing, Instagram, Tiktok, Twitter, LinkedIn◾Digital/Creative/Content Agencies/Portals Handling ◾Advertising on platforms like Hotstar/Amazon◾Marketing Automation (Reporting using Google/Facebook/Microsoft Ads Scripts, Lead Squared/ NoPaperForms◾Analytics Tools (Google Analytics/Tag… Show more ◾Performance Marketing◾Branding and Lead Generation Campaigns◾Business/ROI Decisions - Budget Management/Funnel Projections/Negotiation◾Advertising on Google, Facebook, Bing, Instagram, Tiktok, Twitter, LinkedIn◾Digital/Creative/Content Agencies/Portals Handling ◾Advertising on platforms like Hotstar/Amazon◾Marketing Automation (Reporting using Google/Facebook/Microsoft Ads Scripts, Lead Squared/ NoPaperForms◾Analytics Tools (Google Analytics/Tag Manager/Webmaster/Meltwater/Tableau)◾Tech Integrations - Website Management/New developments/Gateway/Wallet Integrations Show less

◾Digital Marketing(B2C Segment) : ▪️ Digital Agency and Team Handling ▪️Monitoring and Channel Optimizations (SEM, SEO, SMO, Emailer, Affiliate, Programmatic Buying) ▪️Negotiate with vendors (Agencies, Marketing Automation Tools, Education Portals) ▪️ Campaign Optimization( Google Adwords(Search, Display and Video Campaigns), Analytics, Facebook Power Editor). Meltwater (Social Listening)◾ Creating formal presentations & reporting using Data Visualization… Show more ◾Digital Marketing(B2C Segment) : ▪️ Digital Agency and Team Handling ▪️Monitoring and Channel Optimizations (SEM, SEO, SMO, Emailer, Affiliate, Programmatic Buying) ▪️Negotiate with vendors (Agencies, Marketing Automation Tools, Education Portals) ▪️ Campaign Optimization( Google Adwords(Search, Display and Video Campaigns), Analytics, Facebook Power Editor). Meltwater (Social Listening)◾ Creating formal presentations & reporting using Data Visualization Tools◾Product & Marketing Analytics- Digital Roadmap, Go to Market (GTM), Product Roadmap and Annual Operating Plan (AOP) - Lead and Traffic target based◾ Website management- Web Development, Code implementation, Traffic Analysis, Content discoverability◾Tech Integrations- Tableau Integration (AdWords, Analytics), Web plugins, Cookies Tracking, FDS◾ Supporting Sales, Brand and Marketing communication team digitally Show less

◾Creating and Implementing Digital marketing plan for a News portal and Entertainment Portal◾Working with Tech and Product closely for necessary site related development◾Utilizing different Online Marketing channels to get Quality Traffic on Site◾Creating audience development plan for different News Verticals◾Understanding user journey after landing on site using Google Analytics◾Formulating and Executing different strategies on Social media and Display network◾Utilizing… Show more ◾Creating and Implementing Digital marketing plan for a News portal and Entertainment Portal◾Working with Tech and Product closely for necessary site related development◾Utilizing different Online Marketing channels to get Quality Traffic on Site◾Creating audience development plan for different News Verticals◾Understanding user journey after landing on site using Google Analytics◾Formulating and Executing different strategies on Social media and Display network◾Utilizing Emailer Marketing and Affiliate network to achieved desired goals◾Use of tools like Adwords Editor, Power Editor, Mail Chimp, Cheetah mail for promotions Show less

◾Act as an interface between Clients and Internal Team to ensure campaign delivery like Bank Bazaar, Policy Boss, BMW, Mercedes and Audi ◾Training Ad Sales team on Digital Front and assisting in closing sales◾Utilizing different Marketing channels to ensure lead delivery at the best price◾Client communication on Mail, phone, VC & Face to Face for deliverables◾Effectively analyse and manage projects to deliver on the basis of Cost, Quality, and targets◾Improving product… Show more ◾Act as an interface between Clients and Internal Team to ensure campaign delivery like Bank Bazaar, Policy Boss, BMW, Mercedes and Audi ◾Training Ad Sales team on Digital Front and assisting in closing sales◾Utilizing different Marketing channels to ensure lead delivery at the best price◾Client communication on Mail, phone, VC & Face to Face for deliverables◾Effectively analyse and manage projects to deliver on the basis of Cost, Quality, and targets◾Improving product portfolio and supporting sales team on Digital front ◾Planning and Formulating of all kinds of Advertising strategy for SEM, SMO, SEO, Emailer and Affiliate marketing Show less

◾Establishment healthy business relations with clients & external associates for securing repeat business◾Acquiring new clients and cross selling / up selling to existing clients◾Formulation and Execution of advertisement strategy for SEM and Social Media Campaigns◾Work with the in-house teams(Tech and Product) for Website design and Development◾Effectively analyse and manage projects to deliver on the basis of Cost, Quality, and targets◾Delivering informational… Show more ◾Establishment healthy business relations with clients & external associates for securing repeat business◾Acquiring new clients and cross selling / up selling to existing clients◾Formulation and Execution of advertisement strategy for SEM and Social Media Campaigns◾Work with the in-house teams(Tech and Product) for Website design and Development◾Effectively analyse and manage projects to deliver on the basis of Cost, Quality, and targets◾Delivering informational presentations to potential clients while strengthening client relationship◾Handling client complaints, preliminary analysis and managing its satisfactory resolution Show less

◾Worked on Sales and Distribution activities of Reliance’s Products and services across Mumbai Hub◾Carried out a Marketing Research to analyze the market share of Reliance’s product in Mumbai Hub.