-Update and Maintain the website on the requirement bases.-Lead generation from Africa Countries (Niche: Medical Devices), through yellow pages, Facebook, -LinkedIn, Hunter.io, SlideShare, Quora, Mailchimp, SEMrush, local and international databases.-Email Marketing.-Provided weekly report of SEO(On-Page, Off-Page, Technical SEO)-Provided weekly updates on digital marketing campaigns to Manager, discussing strategic initiatives and methods for improvement.-Analyzed competitor pages to locate backlink and keyword opportunities.-Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media).-Executing & optimizing many PPC campaigns simultaneously.-Finding and targeting selected audiences through researching keywords.-Manage campaign & adjusting bids to optimize the ROI.-Reducing the risk of click fraud/Negative.

- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.- Analyzed competitor pages to locate backlink and keyword opportunities.- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.- Discussed SEO/ASO needs and optimized strategies for short- and long-term campaigns.- Optimized social media channels and web pages to improve SEO/ASO and usability.- Develop/manage all aspects of the company’s digital marketing efforts including but not limited to SEO, ASO, SEM/PPC, email marketing, social media marketing, etc.- Develop innovative strategies to drive online traffic to the company website/apps/social media platforms.- Closely work with ASO/SEO/Product team to implement growth hacking strategies- Measure all key performance marketing metrics through various online measurement tools and provide timely reporting.- Identify trends and insights, and optimize spend and performance based on the insights- Improved click-through rates, conversion and other important KPIs with strategic approach.- Staying on top and review new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry, and in digital marketing space.- Built, implemented and updated effective SEO/ASO strategies.- Provided all digital marketing solutions.

- ASO strategies: Develop, manage and execute best in-class ASO strategies across the App Store (Apple) and Google Play Store (Android).- Store pages optimization: Creation, maintenance and optimization of all elements of play store presence which includes text, asset and keyword definition - in multiple languages.- A/B test strategies: Test, track and optimize AB tests on the app stores for increased download conversion rate and increased store page traffic, while staying on brand and relevant to each app's/game’s USPs.- Internal reporting & education: share with the marketing team and top management industry trends and insights & provide accurate and insightful live and post-performance analysis to stakeholders.- KPI ownership: Store page conversion rate, organic acquisition and store ranking.- Organic growth strategies: Work closely with UA on identifying, planning, executing and measuring opportunities to stimulate our organic growth in an ROI positive manner.- Benchmarking: Have a deep knowledge of their apps and the various competitors in the space, analyzing the strengths and weaknesses of the competitor products, as well as identifying potential opportunities to share with the app teams.- External Tools: Manage business relationships with external partners, from on-boarding to post-integration.