Tenured digital marketing / advertising professional with 15+ years experience in a strategic management / consultant / business ownership role. Strong track record of providing ROI from digital and online initiatives. Champion of lean models to help business "win" with PPC, SEO, Facebook Ads, Content Marketing, Email Marketing, Display Advertising, Programmatic, Native & Video Marketing, CRM/CMS integrations and Custom Website Development.Strong history of successfully working directly with business owners, c-level executives and other key stakeholders from start-ups on to Fortune 500 companies. History of serving as a digital thought leader and leveraging technology like programmatic ad buying, beacon tracking, geo-fencing, marketing automation flows and chatbot experiences.Knowledge of multiple CMS platforms including Sitecore, Joomla, Drupal, Radiant, WordPress and Magento. Background integrating platforms with Salesforce and Sugar CRM among others. Strong understanding of User Experience, User Interface & Responsive Design best practices for websites and landing pages. Hands on experience directing all lead generation activities for multiple clients simultaneously - both paid and organic.Specialties: department management, crafting strategy, digital marketing initiatives, SEM, SEO, PPC, social media, user experience and user interface best practices, CMS recommendations, advertising & marketing consulting, media planning, project management, contract negotiation, website management, small group training, client retention, revenue generation, team management, demand generation.