As the Chief Operating Officer at Promotedge, I lead the strategy, finance, and operations of a creative, digital, web, and audiovisual agency that helps businesses achieve their vision and mission. I have over 9 years of experience in launching and growing E-commerce ventures, increasing sales, profitability, and customer retention, and optimizing social media marketing and SEO.In my current role, I have streamlined the financial, working capital management, and operational processes, created and monitored the department and client-wise profitability KPIs, and mentored and led the team on various projects. I have also built strong relationships with leads and clients, understanding their briefs and delivering solutions that meet their needs and expectations. As a certified company secretary executive with a background in finance and accounts, I manage the legal, tax, and compliance aspects of the business. I am passionate about learning and exploring new opportunities and challenges in the digital and creative domain.