o Developed and executed social media strategies tailored for the Ministry of Petroleum & Natural Gas, following a successful tenure doing the same for National Highways Authority of India (NHAI). o Created engaging content to enhance branding and regulatory initiatives. o Collaborated with other Ministries, PSUs, influencers, and journalists to enhance credibility and significantly expand the outreach.o Monitored and managed responses to negative media coverage, improving communication strategies. o Tracked and provided insightful reports on key performance metrics, demonstrating the impact of social media strategies.

o Client worked with the Ministry of Skill Development and Entrepreneurship, leading comprehensive social media strategies that encompassed content creation, community management, influencer outreach, and advertising initiatives. o Effectively oversaw various verticals within the skilling ecosystem and leveraged digital marketing to promote related activities. o Managed and monitored social media platforms, ensuring timely and consistent content creation and publishing. o Adept at producing creative design assets that align with branding guidelines and government initiatives like Azadi ka Amrit Mahotsav, G20. o Analyzed social media metrics, optimized the social media strategy and demonstrated ROI.

o Clients worked with VIVO, BPTP, Faces Canada, Tirun, PMG Asia.o Managed clients, marketing, and ongoing campaigns on a daily basis.o Planned go-to-market strategies for various brands.o Oversaw both new and ongoing marketing and advertising activitieso Project coordination between clients, internal teams and vendors

o Ensuring effective client management for our cliento Responsible for assisting in the execution of all requirements of clientso Interacting with clients on a regular basis, taking briefs and de-briefing the teamo Interacting with Creative and Operation team to ensure quality and smooth job deliveryo Interacting with different verticals of the company and delivering services according to their requirements

o Clients worked with Hero Cycles, Citius Holidays, Pee Safe, 24Seven, Schmitten Hoppits.o Creating the pitch presentation with detailed strategy and concepts.o Planning, execution, brand understanding & ideation.o Vendor Management to ensure effective execution of the event & projects.

o Clients worked with Microsoft, Canon, Castrol, USL, Zee, CoinTribe, Tirun, HP.o Managing key clients and engagement in providing direction to execute promotions/launches & contributing towards relationship building.o Liaising with clients with the objective of churning out parallel projects working on briefs planning & strategy.o Conceptualization, creative communication and activation for brands.o Actively involved in writing the pitch presentation with detailed strategy and concepts

o Managed and executed Events, Exhibitions, College Activations, Retail Activation, Partner Activation, ISP etc.o Assisting the team to create marketing communication and launch plans customised to client requiremento Developing innovative concepts and plans for launch events, conferences, dealer meets

o Support the team leads for Managing and executing College Activations, Retail Activation, Partner Activation, ISP led activity etc