Anetra Clark Email & Phone Number

Dublin, Ohio, United States

Conducting keyword research to drive content strategyDeveloping and executing quality inbound link strategyWriting metadata for a variety of websitesAddressing technical issues affecting the performance of a site on search enginesMeasuring, tracking, and analyzing results in various platformsConducting competitive research, directing content, and working.

Responsible for strategy, research, planning and implementing emerging SEO trends and tactics for client base. Includes semantic markups, local SEO, search analytics, identifying relevant insights, and WordPress CMS. Hands-on technical SEO architecture, on-page optimization, Google algorithm updates, and link outreach development.

Greater Grand Rapids, Michigan Area

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsCreate a sustainable, integrated, customer-centric and market-facing business strategyDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and.

Greater Grand Rapids, Michigan Area

• Oversaw and analyzed marketing platforms to increase web traffic through digital marketing
• Created and maintained PPC Ad Campaigns (Google Adwords, Bing Ads/Analytics)
• Keyword list development and maintenance
• Set and managed keyword strategies to develop landing pages
• Wrote company blogs and client guest blogs
• Monitored daily social media performance (Twitter, Facebook, LinkedIn, Google+)

Hastings, MI

• Developed and implemented successful marketing programs, promoted educational programs, community and member events, and special projects.
• Developed and executed quarterly marketing plan
• Coordinated media buys, including Develop an expert grasp of the product line, and the market dynamics in order to create messaging and programmatic framework recommendations to articulate our competitive advantage
• Created the marketing budget and managed expenses within budget, meeting or exceeding… Show more Developed and implemented successful marketing programs, promoted educational programs, community and member events, and.
• Created the marketing budget and managed expenses within budget, meeting or exceeding financial goals
• Developed and implemented integrative digital and traditional marketing strategies that built and strengthened the brand

Greater Grand Rapids, Michigan Area

• Created and developed websites and marketing materials for more than 30 products from conception to completion
• Named the products to be marketed
• Assisted in the positioning for the products
• Wrote, edited, and proofread all web content as well as print materials
• Researched and analyzed the industries/competitors
• Developed competitive strategies

Lansing, Michigan Area

• Increased assisted living/memory care occupancy census
• Generated leads and followed up with prospective residents and families
• Promoted Alterra to the community through the planning and execution of social and professional events, as well as networking with local civic groups, businesses, and medical professionals, in addition to creating.
• Effectively managed all leads, utilizing a lead management system and contact database for… Show more Increased assisted living/memory care occupancy census
• Effectively managed all leads, utilizing a lead management system and contact database for tracking results. Show less

Lansing, Michigan Area

• Increased market share for Run of Press
• Composed sound marketing strategies for designated territory
• Sold, scheduled, and serviced print advertising including liners and display ads
• Maintained current client base, as well as prospected potential customers
• Created, edited, and proofed ad layouts.

Kalamazoo, Michigan Area

• Lead sales team to reach their designated goals through monitoring and motivation
• Assigned leads to sales force
• Trained and supervised staff on procedures and techniques
• Conducted new hire orientation.
• Implemented incentives to increase department productivity.
• Generated and updated sales reports